Broadcasting (Oct 1931-Dec 1932)

Record Details:

Title:
Broadcasting
Date:
Oct 1931-Dec 1932
Publisher:
Washington, D.C. : Broadcasting Publications Inc.
Volume:
Broadcasting (Oct 1931-Dec 1932)
Leaf #:
00084
Language:
English
Subjects:
Radio Periodicals, Broadcasting -- United States -- Periodicals
Collection:
Broadcasting & Recorded Sound
Format:
Periodicals
Contributor:
Library of Congress, MBRS, Recorded Sound Section
Sponsor:
Library of Congress, Motion Picture, Broadcasting and Recorded Sound Division
Coordinator:
Media History Digital Library
Description:
This trade paper began in 1931 with a focus on radio, but as the TV industry expanded in the post-World War II era, the paper increasingly became devoted to television (even the title changed to BROADCASTING TELECASTING). Developments in technology, policy, advertising, and programming were covered. The paper's advertisements and articles reveal the intricate relationship among sponsors, stations, program suppliers, and station representatives -- the industry's term for middle-men who represented numerous local stations in negotiations with national sponsors. The success of particular stations or programming choices are frequently trumpeted in BROADCASTING'S advertisements -- always with the goal of selling more of something, such as a film program or a station's spot advertising time. -- Eric Hoyt, 2014
Date Added:
October 20, 2022
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We are pleased to Announce .... THE APPOINTMENT OF* NATHANIEL SHILKRET As Musical Counsel for All Recorded Broadcasting and Dramatized Radio Merchandising comprising: BETTY VANDE VENTER LEONARD E. L. COX MARY OLDS As Our Program Bureau •^r To increase our effectiveness as leading radio station representatives, to aid in the sale of their time and to better our service to advertisers and their agencies. SCOTT HOWE BOWEN, Inc. CHRYSLER BUILDING NEW YORK CITY Chicago Detroit Kansas City Boston Wrigley Bldg. Fisher BIdg. 1016 Baltimore Ave. 185 Devonshire St. Omaha San Francisco 502 Barker Bldg. 865 Mission St. Page 38 BROADCASTING • November i, 1931