Broadcasting (Oct 1931-Dec 1932)

Record Details:

Title:
Broadcasting
Date:
Oct 1931-Dec 1932
Publisher:
Washington, D.C. : Broadcasting Publications Inc.
Volume:
Broadcasting (Oct 1931-Dec 1932)
Leaf #:
00093
Language:
English
Subjects:
Radio Periodicals, Broadcasting -- United States -- Periodicals
Collection:
Broadcasting & Recorded Sound
Format:
Periodicals
Contributor:
Library of Congress, MBRS, Recorded Sound Section
Sponsor:
Library of Congress, Motion Picture, Broadcasting and Recorded Sound Division
Coordinator:
Media History Digital Library
Description:
This trade paper began in 1931 with a focus on radio, but as the TV industry expanded in the post-World War II era, the paper increasingly became devoted to television (even the title changed to BROADCASTING TELECASTING). Developments in technology, policy, advertising, and programming were covered. The paper's advertisements and articles reveal the intricate relationship among sponsors, stations, program suppliers, and station representatives -- the industry's term for middle-men who represented numerous local stations in negotiations with national sponsors. The success of particular stations or programming choices are frequently trumpeted in BROADCASTING'S advertisements -- always with the goal of selling more of something, such as a film program or a station's spot advertising time. -- Eric Hoyt, 2014
Date Added:
October 20, 2022
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PLAZA — A glimpse of adjacent buildings looking east from roof of International Music Hall. Work on Radio City Construction Started Leases in First 3 Units of Gigantic Project are Signed by Radio CONTRACTS have been awarded for the first three units of the gigantic Radio City project in midtown Manhattan, and work was started this month on the superstructures of two of them — the International Music Hall, which will house the world's largest theater, seating 6,500 persons, and the sound motion picture theater, which will seat 3,500. About December 1 work will begin on the central unit of the entire project, a 66-story office and studio building that will tower 830 feet and that will house offices and studios of the NBC and various others. A 31-story office building, which will be occupied, with the exception of seven floors, by Radio-Keith-Orpheum Corporation and the RCA, will comprise an extension of the International Music Hall. There are 10 buildings in all in the $250,000,000 development, which undoubtedly is the largest single building undertaking in modern history. Already leases have been signed for about 1,000,000 feet of space in the first three units by the radio interests that are to be the principal tenants of the art center sponsored and financed by John D. Rockefeller, Jr. What is believed to be the greatest group lease in history was signed on November 19 by Col. Arthur Woods, president of the Metropolitan Square Corporation, Mr. Rockefeller's holding company, as lessor; David Sarnoff, president of RCA; M. H. Aylesworth, president of NBC; and Col. Hiram S. Brown, president of the Radio-Keith-Orpheum Corporation. Nearly 725,000 square feet of office and studio space was taken in the central building by RCA, NBC, and various subsidiaries, to be occupied on May I, 1933. About 275,000 square feet of office space were taken by RCA in the 31-story building to be occupied next October. mm ; teas RADIO CITY— An air view of the general development that will cover three square blocks from 48th to 51st Streets, between Fifth and Sixth Avenues, New York City. The view is from the east side of Fifth Avenue. This $250,000,00) building project, the greatest in modern history, is being financed by John D. Rockefeller, Jr. November 15, 1931 • BROADCASTING Page 7