Broadcasting (Oct 1931-Dec 1932)

Record Details:

Title:
Broadcasting
Date:
Oct 1931-Dec 1932
Publisher:
Washington, D.C. : Broadcasting Publications Inc.
Volume:
Broadcasting (Oct 1931-Dec 1932)
Leaf #:
000834
Language:
English
Subjects:
Radio Periodicals, Broadcasting -- United States -- Periodicals
Collection:
Broadcasting & Recorded Sound
Format:
Periodicals
Contributor:
Library of Congress, MBRS, Recorded Sound Section
Sponsor:
Library of Congress, Motion Picture, Broadcasting and Recorded Sound Division
Coordinator:
Media History Digital Library
Description:
This trade paper began in 1931 with a focus on radio, but as the TV industry expanded in the post-World War II era, the paper increasingly became devoted to television (even the title changed to BROADCASTING TELECASTING). Developments in technology, policy, advertising, and programming were covered. The paper's advertisements and articles reveal the intricate relationship among sponsors, stations, program suppliers, and station representatives -- the industry's term for middle-men who represented numerous local stations in negotiations with national sponsors. The success of particular stations or programming choices are frequently trumpeted in BROADCASTING'S advertisements -- always with the goal of selling more of something, such as a film program or a station's spot advertising time. -- Eric Hoyt, 2014
Date Added:
October 20, 2022
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Beech-Nut uses the WLW Field Merchandising Service WHEN Beech-Nut placed its five-night-a-week program for broadcasting over WLW — the Nation's Station — the Field Merchandising Service swung into prompt action. Field calls were made on grocery and confectionery wholesalers over a wide territory. Window streamers were placed in store windows. The radio program was thoroughly explained to proprietors of retail stores and their clerks. Dayton, Louisville, Cincinnati, Columbus and Indianapolis grocery chains were contacted and much special display cooperation obtained. Fourteen automobiles operated by the WLW Field Merchandising Service accomplished these most satisfactory results with the utmost dispatch. District managers of this client write enthusiastically about the help given them by the WLW Field Merchandising men. Write for the 72-page portfolio and full details of our plan. Near the center of Population The well known "Chandu"' program was the feature of the highly successful Beech-Nut five-night-a-week program over WLW, the Nation's Station Near the center of the Dial THE CROSLEY RADIO CORPORATION POWEL CROSLEY, Jr., President CINCINNATI BROADCASTING • October 15. It