Broadcasting (Oct 1931-Dec 1932)

Record Details:

Title:
Broadcasting
Date:
Oct 1931-Dec 1932
Publisher:
Washington, D.C. : Broadcasting Publications Inc.
Volume:
Broadcasting (Oct 1931-Dec 1932)
Leaf #:
000836
Language:
English
Subjects:
Radio Periodicals, Broadcasting -- United States -- Periodicals
Collection:
Broadcasting & Recorded Sound
Format:
Periodicals
Contributor:
Library of Congress, MBRS, Recorded Sound Section
Sponsor:
Library of Congress, Motion Picture, Broadcasting and Recorded Sound Division
Coordinator:
Media History Digital Library
Description:
This trade paper began in 1931 with a focus on radio, but as the TV industry expanded in the post-World War II era, the paper increasingly became devoted to television (even the title changed to BROADCASTING TELECASTING). Developments in technology, policy, advertising, and programming were covered. The paper's advertisements and articles reveal the intricate relationship among sponsors, stations, program suppliers, and station representatives -- the industry's term for middle-men who represented numerous local stations in negotiations with national sponsors. The success of particular stations or programming choices are frequently trumpeted in BROADCASTING'S advertisements -- always with the goal of selling more of something, such as a film program or a station's spot advertising time. -- Eric Hoyt, 2014
Date Added:
October 20, 2022
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Nothing Succeeds Like Succes A Partial List of Advertisers Who Have Used BROADCASTING Advertisers Radio Service, Inc. Air Law Institute Bowen, Scott Howe, Inc. Century Co., The Clearman, W. J. Consolidated Press Craven, T. A. M. DeForest Radio Co. Doolittle 8c Falknor Felix, Edgar H. Graybar Electric Co. General Radio Co. Harper & Brothers Jacobs, Chas. F. Jansky & Bailey Littelfuse Laboratories Mahone, George McNary, J. C. National Association of Broadcasters National Radio Equipment Exhibition NBC Artists Service Postal Telegraph RCA Communications, Inc. RCA Victor Co., Inc. Radio Research Co. Sears, A. T. Si Son, Inc. Union Mutual Life Co. of Iowa United States Gypsum Co. Universal Microphone Co., Ltd. Western Electric Western Radio Engineering Co., Inc. Wiley, John & Sons, Inc. World Broadcasting System Shepard Broadcasting Service, Inc. (Yankee Network — 11 Stations) Don Lee Broadcasting System (8 Stations) WBBM WJR WSM WBT WKRC WTIC WBZ WKZO KDKA WBZA WLS KELW WCAE WLW KFH WCAU WMAL KFKX WCCO WMAQ KMBC WCLO WMBD KMOX WCSH WMCA KOIL WFAN WMT KSTP WFBG WNAX KYA WGN WOKO KYW WHAS WOR CFCF WIL WPG CKOK WIP WPTF DURING OUR FIRST YEAR Which ended with our October 1 issue 161 FIRMS PLACED 179,408 LINES OF PAID ADVERTISING In the Columns of BROA THE NEWS TING aZINE OF THE FIFTH " IT IS SIGNIFICANT that the following advertising agencies have selected BROADCASTING as a profitable medium for their clients: N. W. Ayer & Son, Inc. Buchanan-Thomas Advertising Co. Cockfield-Brown 8C Co. David, Inc. Empire Advertising Service Harold D. Frazee 8C Co. Harry M. Frost Co., Inc. Fuller St Smith & Ross, Inc. Joseph Green, Inc. Hoyt, Martin 8C Massey, Inc. Husband & Thomas Co., Inc. H. E. Lesan Co. Austin C. Lescaboura 8C Staff Lord & Thomas Mace Advertising Agency Marschalk and Pratt, Inc. Millar Advertising Agency, Inc. Newell-Emmett Co., Inc. Platt-Forbes, Inc. Procter 8C Collier Co., Inc. R. W. Sayre Co. Smith-Patterson-Allen, Inc. C. C. Winningham, Inc. Frederick W. Ziv, Inc. NATIONAL PRESS BUILDING BROADCASTING THE NEWS NE OF THE FIFTH ESTATE WASHINGTON, D. C. Page 4 BROADCASTING • October 15, 191