Broadcasting (Oct 1931-Dec 1932)

Record Details:

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// In Cincinnati— it's WKRC SAID THE LOCAL DISTRIBUTOR TO A NATIONAL ADVERTISER A national organization recently spotted programs on a number of stations. In Cincinnati, the schedule called for a station other than WKRC. The local distributor objected. WKRC was his choice. He was a local man. He knew local preference. This was not an unusual incident. For years local advertisers have favored WKRC. WKRC carries more local advertising than any other Cincinnati station. With a full 19-hour schedule — a preferred position on the dial (550 Kilocycles) — the finest of technical equipment — the ever popular Columbia Network programs — is it any wonder that local distributors favor WKRC?5 Consult your jobbers and dealers before spotting your next program. You will find they favor WKRC. WKRC Cincinnati m AN EVENING SCHEDULE OF MORE THAN 70% COLUMBIA PROGRAMS October 15, 1932 • BROADCASTING Page 13