Broadcasting (Oct 1931-Dec 1932)

Record Details:

Title:
Broadcasting
Date:
Oct 1931-Dec 1932
Publisher:
Washington, D.C. : Broadcasting Publications Inc.
Volume:
Broadcasting (Oct 1931-Dec 1932)
Leaf #:
000847
Language:
English
Subjects:
Radio Periodicals, Broadcasting -- United States -- Periodicals
Collection:
Broadcasting & Recorded Sound
Format:
Periodicals
Contributor:
Library of Congress, MBRS, Recorded Sound Section
Sponsor:
Library of Congress, Motion Picture, Broadcasting and Recorded Sound Division
Coordinator:
Media History Digital Library
Description:
This trade paper began in 1931 with a focus on radio, but as the TV industry expanded in the post-World War II era, the paper increasingly became devoted to television (even the title changed to BROADCASTING TELECASTING). Developments in technology, policy, advertising, and programming were covered. The paper's advertisements and articles reveal the intricate relationship among sponsors, stations, program suppliers, and station representatives -- the industry's term for middle-men who represented numerous local stations in negotiations with national sponsors. The success of particular stations or programming choices are frequently trumpeted in BROADCASTING'S advertisements -- always with the goal of selling more of something, such as a film program or a station's spot advertising time. -- Eric Hoyt, 2014
Date Added:
October 20, 2022
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WBT. . . A 25,000-WATT STATION It Should Be Music to an Agency Man's Ears! There's a story of more than passing interest about WBT's advertising possibilities that should be music to the ears of the radio executive of any agency. Spend a brief moment checking over some of the salient points — see if they don't dovetail with your ideas and those of your clients: You like to buy time at favorable rates because you can show your client maximum returns. Make a note that WBT recently increased power from 5,000 to 25,000 watts without increasing rates, although coverage was increased five-fold. An initial survey indicates dependable coverage over an area populated by five million people. You want assurance of an audience. That WBT's listener following is attentive is well indicated by a 93.1% regular audience in Charlotte homes. You prefer promising territory. Charlotte and other Federal Reserve points in this section rate as "Bright Spots" accord'nj to Sales Management. North Carolina is one of a very few states to get top rating in Drug Trade News. You may want a "live" program. WBT's staff of entertainers can par network quality and WBT's executive staff will gladly suggest a program idea to appeal to Southern taste. Your problems are our problems; our cooperation is extended without reservation. STATION WBT • Key Station of the Dixie Network of the Columbia Broadcasting System INCORPORATED WILDER BUILDING CHARLOTTE NORTH CAROLINA m Sales Representatives: New York, R. E. Vernon, 485 Madison Ave., Plaza 3-2520 Chicago, R. B. Stephenson, Wrigley Bldg., Whitehall 6000 tober 15, 1932 • BROADCASTING Page