Broadcasting (Oct 1931-Dec 1932)

A UNIQUE RADIO SITUATION IN OMAHA In the Omaha-Council Bluffs area KOIL is the favorite station of 63% of the total listeners. Few are the stations that can boast of such leadership. This great popularity accounts for KOIL's amazing pulling power. A large market with money to spend is Omaha-Council Bluffs. (Figures show retail trade now 90.4% normal.) Its only full-time station of 1000 watts or over is KOIL. Write for new low rates. Affiliated with NBC's Blue Network THE TEST STATION "Voice of Barnsdall — the World's First Refiner" COMMERCIAL DEPT., • OMAHA, NEB. AGENCIES AND REPRESENTATIVES KEN YONADVERTISING, Inc., is the name of a new agency formed at Boston and headed by Alden H. Kenyon, formerly president of Dorrance, Kenyon & Co. Other officers are: John Hoar, treasurer; J. J. Tennyson, copy chief, and Dan Brown, Jr., head of the art department. Offices are at 8 Newberry Street. BLACKETT Sample Hummert, Inc., and the Gardner Advertising Co. merged their New York offices on Oct. 1 and now function under the name of Blackett, Sample, Hummert & Gardner. Officers are: Herbert S. Gardner, chairman; E. Prank Hummert, president; William J. Moll, vice president; J. Glen Sample, secretary; Hill Blackett, treasurer and Dwight L. Monaco, assistant treasurer. WILLIAM B. WAY, general manager of KV00, Tulsa, announces the appointment of Free & Sleininger, Inc., Chicago, as Chicago and Middle West representatives of the station. Other stations represented by Free & Sleininger are WGR, WKBW, WGAR, WOC-WHO, WJR, WBAP, WTMJ, WMCA and WCAE. CALIFORNIA Advertising Agency, Los Angeles, will handle radio campaign for Rocol, pharmaceutical manufactured by Medicoleum Corp., Los Angeles. H. P. PETERS, for the last two years with the advertising department of the Chicago Tribune, has recently become associated with Free & Sleininger, radio station representatives. Mr. Peters is a graduate of Amherst College, where he was a member of Chi Psi Fraternity and Cotillon Club. In his new connection, he will be in charge of sales promotion and station data research work. THE ANNUAL convention of the Pacific Association of Advertising Agencies, held alternately at Del Monte and Santa Barbara in the fall, has been cancelled for 1932. A feature of the gathering has always been a radio round table discussion on current broadcast problems relating to agency activities. In place of the convention three one-day meetings have been called for late October at Los Angeles, San Francisco, and at a Northwest point, probably Seattle or Portland. L. D. H. WELD, of McCann-Erickson, Inc., New York, has been appointed chairman of committee on research of the American Association of Advertising Agencies. THE ENTIRE advertising account of Bauer & Black, Chicago manufacturers of surgical dressings and drug specialties, including Blue Jay Corn Plasters, Handi-Tape, Pal and Bike Athletic Supporters, and the Cotton Picker, has been awarded to Needham, Louis and Brorby, Inc., Chicago advertising agency, effective Jan. 1, 1933, according to announcement by C. K. Perkins, sales manager of Bauer & Black. ARTHUR H. OGLE, merchandising manager and advertising director of Bauer & Black, Chicago, is to join Needham, Louis and Brorby, Inc., Chicago agency, as vice president and partner. Mr. Ogle was formerly managing director of the Association of National Advertisers and advertising manager of Wahl-Eversharp Co. He is a director of the A. N. A. and of the Audit Bureau of Circulations. DAILEY PASKMAN & Associates, 230 Park Ave., New York, has been appointed exclusive New York sales representatives of WIP-WFAN, Philadelphia; WSYR, Syracuse, and KFDM, Beaumont, Tex. CARTER GENEMOTOR Corp., Chicago, maker of a "B" battery eliminator for auto, airplane and motorboat radios, is now placing its advertising through Kirtland-Engel Co., 646 No. Michigan Blvd., Chicago. Other accounts now placed by this agency are Fem-Tex Products Co. (feminine hygiene products); Dr. Margaret Livingston Co. (medicinal products) and General Transformer Corp. (radio transformers). EMIL BRISACHER and Staff, San Francisco office, will handle radio campaign in the west for Paraffine Companies, Inc., San Francisco, (Pabco paints, roofing material and floor coverings). THE ADVERTISING account of Nahigian Brothers, Chicago, (Oriental rugs) has been awarded to Needham, Louis and Brorby, Inc., Chicago. LEON LEVINGSTON agency, San Francisco, has started a radio campaign in the bay district for Olympian Oil Co., San Francisco, (Aladdin gasoline) . PROSPECTS THE KOSTO Co., Chicago, (Kosto dessert) has appointed Ruthrauff & Ryan, Inc., Chicago, to handle its radio, newspaper and outdoor advertising campaign. THE REISER Co., Inc., New York, (Venida hair nets, pins, etc.) will use radio and magazines in a new advertising campaign, for which it has appointed the Lawrence C. Gumbinner Agency, Chicago. CLOSSET & DEVERS, 521 Pettygrove St., Portland, Ore., (Golden West coffee and tea) will make up lists during November, using radio with other media. Mac Wilkins is advertising manager. Advertising is placed by Mac Wilkins & Cole, Inc., 19th and Raleigh St., Portland. Annual appropriation is $75,000. W. P. FULLER & Co., 301 Mission St., San Francisco, (paints, varnishes, lacquers, glass and wall paper ) will make up lists during November, using radio with other media. Dana L. Fuller is advertising manager. Advertising is placed by McCann-Erickson, Inc., San Francisco. Annual appropriation is $200,000. THE CLIMALENE Co., 1022 Ninth St., S.W., Canton, O., (Climalene and Bowlene) makes up lists during November, using radio with other media. Edward T. Caswall is advertising manager. W. S. Hill, Inc., Pittsburgh, handles the account. Annual appropriation is about $200,000. G. W. VAN SLYKE & HORTON, 452 Clinton Ave., Albany, N. Y., (cigars) makes up lists during November, using radio with other media. John Herlihy is advertising manager. Moser, Cotins & Brown, Inc., Utica, N. Y., places the account. YAKIMA VALLEY Peach Bureau, Yakima, Wash., through the Izzard Co., Seattle agency, will increase its appropriation for 1933. Expenditures for 1932 totalled $9,000. The group bands together shippings, growers and others for advertising campaign. Activities are confined to west and northwestern territory. PINEAPPLE PRODUCERS' Cooperative Association, Ltd., San Francisco, has been conferring with the J. Walter Thompson Co. relative to a projected million dollar campaign via radio and the press. No details have been released, but it is understood this recently formed group of major packers will limit the current pack and attempt to stabilize the industry. WILL ROGERS HOTEL Laboratories, Inc., Claremore, Okla., (Claremore Radium Water Crystals) will use radio and newspapers in an advertising campaign which it has appointed Don Watts-Advertising, Tulsa, to handle. STATION NOTES THE NEW 878-foot vertical radiator of the 50 kw. WSM, Nashville, reputed to be the highest on the American continent and possibly in the world, is well on the way to completion, and is expected to be in operation by Nov. 1. J. H. DeWitt, Jr., WSM chief engineer, is supervising the installation. A COMPREHENSIVE folder, detailing facts and figures about the retail trade area covered by WKZO, Kalamazoo, Mich., has just been published by that station and is available to agencies and advertisers. THE PRAIRIE FARMER, Chicago, celebrated the fourth anniversary of its ownership of WLS on Oct. 1. A special program was presented during the Saturday night barn dance. The celebration included the singing of songs by the same persons who sang them four years ago on the opening program. NEARLY 4,000 visitors inspected the new Omaha studios of KFAB, Lincoln, Neb., during the first week they were open, following a dedication program which included a nationwide salute from CBS. The new studios have been acclaimed acoustically perfect by experts. KFBI, Abilene, Kans., has issued a standard market data folder, bearing date of Oct. 1. The folder describes the Kansas market comprehensively and carries testimonials from commercial users of the station. STROMBERG-CARLSON Co., operating WHAM, Rochester, on Oct. 4 began installation of its new 50 kw. transmitter, which it expects to have in operation with 25 kw. in March. THE OHIO SCHOOL of the Air, pioneer radio educational institution, the air over WLW, Cincinnati, on opened its fourth consecutive year on Sept. 19. RE-PLOT YOUR LISTENING AREAS I The South's SUPER STATION is Here W. S. M. Now 50,000 Watts Full Time .... Clear Channel " An ever increasing number of listeners are finding themselves suddenly and pleasantly enclosed within the regular strong signal zone of the new WSM. ■ A vast new market uncovered and available at an astonishingly low cost through radio's most powerful voice. * W.S.M. Owned and Operated by THE NATIONAL LFE AND ACCIDENT INSURANCE CO. Page 22 BROADCASTING • October 15, 1932