Broadcasting (Oct 1931-Dec 1932)

Record Details:

Title:
Broadcasting
Date:
Oct 1931-Dec 1932
Publisher:
Washington, D.C. : Broadcasting Publications Inc.
Volume:
Broadcasting (Oct 1931-Dec 1932)
Leaf #:
000868
Language:
English
Subjects:
Radio Periodicals, Broadcasting -- United States -- Periodicals
Collection:
Broadcasting & Recorded Sound
Format:
Periodicals
Contributor:
Library of Congress, MBRS, Recorded Sound Section
Sponsor:
Library of Congress, Motion Picture, Broadcasting and Recorded Sound Division
Coordinator:
Media History Digital Library
Description:
This trade paper began in 1931 with a focus on radio, but as the TV industry expanded in the post-World War II era, the paper increasingly became devoted to television (even the title changed to BROADCASTING TELECASTING). Developments in technology, policy, advertising, and programming were covered. The paper's advertisements and articles reveal the intricate relationship among sponsors, stations, program suppliers, and station representatives -- the industry's term for middle-men who represented numerous local stations in negotiations with national sponsors. The success of particular stations or programming choices are frequently trumpeted in BROADCASTING'S advertisements -- always with the goal of selling more of something, such as a film program or a station's spot advertising time. -- Eric Hoyt, 2014
Date Added:
October 20, 2022
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Steer straight into your markets with TRANSCRIPTIONS As an advertising medium radio forges ahead. No wonder. Electrical transcriptions offer something positive and tangible. A recorded program is a valuable asset. It can be put on the air anywhere at any time. Electrical transcriptions enable the advertiser to steer straight into his markets. He accepts no broadcasting in areas which are non-productive. This means economy. It means the elimination of waste. It makes radio a powerful up-to-date advertising me World Broadcasting System. Inc. 50 West 57th St, New York 400 West Madison, Chicago • 179 King St., W., Toronto • 1040 North Las Palmas Ave., Hollywood, California Production Studios: New York Chicago, Hollywood SOUND STUDIOS OF NEW YORK, INC. (SUBSIDIARY OF WORLD BROADCASTING SYSTEM, INC.) WESTERN ELECTRIC LICENSEE dium as flexible as newspaper advertising. It reaches listening audiences at their peak. Western Electric Wide Range Noiseless Recording (available only through the World Broadcasting System) insures perfect radio production. The World Broadcasting System operates through leading stations in every part of the country. A Station List of over 170 radio stations will be sent on request. Page 4 BROADCASTING • November 1, 1932