Broadcasting (Oct 1931-Dec 1932)

Record Details:

Title:
Broadcasting
Date:
Oct 1931-Dec 1932
Publisher:
Washington, D.C. : Broadcasting Publications Inc.
Volume:
Broadcasting (Oct 1931-Dec 1932)
Leaf #:
000879
Language:
English
Subjects:
Radio Periodicals, Broadcasting -- United States -- Periodicals
Collection:
Broadcasting & Recorded Sound
Format:
Periodicals
Contributor:
Library of Congress, MBRS, Recorded Sound Section
Sponsor:
Library of Congress, Motion Picture, Broadcasting and Recorded Sound Division
Coordinator:
Media History Digital Library
Description:
This trade paper began in 1931 with a focus on radio, but as the TV industry expanded in the post-World War II era, the paper increasingly became devoted to television (even the title changed to BROADCASTING TELECASTING). Developments in technology, policy, advertising, and programming were covered. The paper's advertisements and articles reveal the intricate relationship among sponsors, stations, program suppliers, and station representatives -- the industry's term for middle-men who represented numerous local stations in negotiations with national sponsors. The success of particular stations or programming choices are frequently trumpeted in BROADCASTING'S advertisements -- always with the goal of selling more of something, such as a film program or a station's spot advertising time. -- Eric Hoyt, 2014
Date Added:
October 20, 2022
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TO THE SWELLEST MINSTREL SHOW ON THE AIR, NOW AVAILABLE FOR SPONSORSHIP AT A SURPRISINGLY LOW COST LASSES WHITE All Star Minstrels ORIGINAL AUTHENTIC PROVEN POPULARITY Lasses White, himself, assisted by Honey Wilds and a smart supporting cast, including, Tiny Stowe, The Vagabonds, John Lewis, Claude Sharpe, Beasley Smith and his orchestra, and many others with a proven record of heavy mail response and tremendous following. TESTED MERCHANDISING PLANS READY NOW This program not only entertains, but lends itself to adroit merchandising: a "workable" mailing list; contagious point of sales material and features; Publicity, and happy hearted identification with the product. Plans and complete cooperation from our own merchandising department. WSM NASHVILLE, TENNESSEE LASSES WHITE Forbes Magazine's Fourth Business Pictograph (Oct. 15th) shows the South still leading the way toward business revival. Concentrate here where your sales potentialities are greater and immediate! For details and quotations wire or write ^otc 5 0,0 00 WATTS UNLIMITED TIME CLEAR CHANNEL Owned and Operated by the NATIONAL LIFE AND ACCIDENT INSURANCE COMPANY, INC. November 1, 1932 • BROADCASTING Page 15