Broadcasting (Oct 1931-Dec 1932)

Kate Smith Makes Film, To Continue Broadcasts KATE SMITH with a party of , ten departed for Hollywood Nov. 9 to begin work for Paramount of a picture tentatively titled "Nice Girl." She is expected to return to New York about the I first of January. While on the coast Miss Smith will broadcast i for La Palina as usual, over CBS ! from KHJ, Los Angeles. Ted Collins, her manager, who accompanied her, will do the announcing. Jack Miller, her pianist, is also with her. Her orchestra leader, Nat Brusiloff, entrained for Los Angeles one week earlier to have a new orchestra ready by the time Miss Smith arrived. The Los Angeles musician s' union would not permit the Brusiloff orchestra to broadcast from their city. Wire charges for the La Palina broadcasts from the west coast, amounting to approximately $1,000 a week, will be paid by Paramount. Miss Smith is expected to make a personal appearance at the Paramount theater. Radio With President WITH President Hoover on his final campaign tour, which wound up in Palo Alto, were three members of the NBC Washington staff, who handled all his broadcasts for both NBC and CBS. They were Herluf Provensen, announcer; Albert E. Johnson, Washington division engineer, and William Chew, operator. Also with the presidential party was Paul Gascoigne, of the Chesapeake & Potomac Telephone Co., handling radio arrangements for the Republican National Committee. Stokowski Hookup BROADCASTING lines have been installed in the study of Leopold Stokowski, director of the Philadelphia Orchestra, so that he can talk to radio audiences via WCAU directly from his home instead of a studio. AFTER refusing for years to list programs of any but its own station, WGN, the Chicago Tribune last month adopted the policy of summarizing the programs of other Chicago stations. I POLITICAL SPONSORS! I N.y. Paper Suggests Advertisers Finance Campaign Talks IN AN EDITORIAL Nov. 2, The New York Daily News advocated that the radio part of the 1936 presidential campaign should be made self-supporting with commercial sponsors presenting political speakers in the same manner as entertainers. In part, the editorial follows: "The Hoover, Roosevelt, Smith, Mills, Hurley, etc., etc., speeches have this fall been far more interesting and popular than crooners, ham actors, lady baritones. "Why don't the big radio advertisers sponsor radio programs starring the heavyweights of both parties? "Imagine, for instance, what a hit it would make to have Frank Roosevelt on the Lucky Strike Hour some night, Mr. Hoover appropriately on the Camel hour, Ogden L. Mills (of course) on the Chesterfield hour, Andrew Mellon for Old Gold — and to the other cigarettes on whose names we can't think up puns we offer apologies. "This is a real idea, and we are not kidding. We sincerely hope to see it put into effect in the next campaign. It is not only undignified, it is indecent, that our biggest national show should have to panhandle for its expenses." Radio at Sing Sing NEW YORK City radio editors-, in cooperation with CBS, NBC and Perry Charles of WHN, New York, will stage a big radio show for the inmates of Sing Sing Dec. 18. It is planned to have the show run about two hours and to feature the biggest names on the air. Perry Charles usually stages a radio show at Sing Sing each year. Sponsor as Announcer J. M. ELZEY, owner of the Elzey chain of 20 stores in New Orleans, is himself going before the microphone over WABZ, New Orleans, to announce a daytime program sponsored by his company and featuring the sale of Budweiser malt. Frequency Measuring Service Many stations find this exact measuring service of great value for routine observation of transmitter performance and for accurately calibrating their own monitors. MEASUREMENTS WHEN YOU NEED THEM MOST R. C. A. COMMUNICATIONS, Inc. Commercial De partment A RADIO CORPORATION OF AMERICA SUBSIDIARY 66 BROAD STREET NEW YORK, N. Y. nnouncing RADIO STATION WGNY 1210 Kilocycles 50 Watts CHESTER, N. Y. • • A Radio Station Is No Larger Than Its Audience To the Federal Radio Commission: We express our appreciation for its recognition of Orange County's need for a high calibre local broadcasting station. To Orange County's 150,000 People: We pledge the character of broadcasting service previously unavailable in this area. To the Broadcasting Industry: We will strive to show that a local station, operated in accord with the highest ideals of the craft, has a true and indispensable place in radio. To Advertising Agencies and Advertisers: We will endeavor to prove that a station is no larger than its audience, and that WGNY will build a loyal, worthwhile audience in Orange County, a strictly agricultural community, which practically borders on the very metropolitan and manufacturing area of New York City. 33^-78 r. p. m. Turntables Completely RCA Equipped November 15, 1932 • BROADCASTING Page 27