Broadcasting (Oct 1931-Dec 1932)

The Business of Broadcasting Current News About Accounts, Pending Schedules, Transcriptions, Representatives and Apparatus; Notes from the Stations STATION ACCOUNTS THE SMAX Co., Kansas City, (Smax breakfast food) is now sponsoring the "Tarzan of the Apes" transcription series over WDAF, Kansas City; KFH, Wichita, and KOMA, Oklahoma City, five nights weekly. Russell C. Comer Advertising Co., Kansas City, handles the account. ASSOCIATION of American Soap & Glycerine Producers, 45 E. 17th St., New York, is sponsoring weather reports over numerous stations in the interest of anti-freeze mixtures for automobiles. STANDARD OIL Company is sponsoring a comedy series, with Johnny Murray as master of ceremonies, on transcriptions titled "The Funfest," four nights weekly over WJR, Detroit. "HONEY BOY and Sassafras," blackface transcription series, is now being sponsoi'ed six 15-minute periods weekly over CKOK, Detroit-Windsor, by Purity Bakeries, Inc., Detroit. WATCH TOWER Bible & Tract Society on Nov. 13 renewed its transcription series, featuring talks by Judge J. F. Rutherford, Sundays, 10-10:15 a.m., to continue for one year over WNAC, Boston; WEAN, Providence, and WICC, Bridgeport. Account handled direct. PENNSYLVANIA SALT Mfg. Co., Chicago, (Old Hickory smoked salt) is using WLS, Chicago, for Monday morning 10-minute programs of Southern songs by Red Foley for 13 weeks. Account is handled by L. M. Ramsey, Chicago. STANDARD OIL of Indiana, through Stack, Goble Agency, Chicago, has contracted for five 15-minute evening musical transcriptions on WBBM, Chicago. Wieland Honey and Butter Corp., Chicago, (honey butter) is using the "Famous Chefs" recipes feature for five-minute periods weekday mornings for six weeks. Account is handled by Brisberne Advertising Agency, Chicago. STANDARD SUPPLY Co., Chicago, (office supplies) has contracted for three evening periods weekly for an indefinite period on WJJD, Chicago, featuring Frankie Jaxon's orchestra and "Thirty Golden" Minutes, to run half hour periods, and "Billy Sunshine" for fifteen minutes. Account started Nov. 9 and is handled direct. Lithuanian Hour, sponsored by Chicago Lithuanian groups, has renewed contract for another year for half hour Sunday afternoons. WNAC, Boston, reports the following new accounts: H. N. Hartwell & Sons, Boston, (Petro Karbon, new fuel product) Thursday evenings until May 18, featuring Lew Conrad and orchestra and interviews by "Tip" O'Neill, police reporter, handled by Dowd & Ostreicher, Boston; Maryland Pharmaceutical Co., Baltimore, (Rem) daily weather reports until April 1, through Joseph Katz, Baltimore; Reid, Murdoch & Co., Chicago, (Monarch foods) male quartet and cooking talk, transcription, Friday and Saturday mornings until Dec. 31, through Rogers & Smith, Chicago; Phoenix Hosiery Co., Milwaukee, orchestra, transcription, Fridays until Nov. 18, through Scott Howe Bowen, New York; Rumford Chemical Co., Rumford, R. I., cooking school via transcription, Tuesday and Friday mornings, until April 14, through Atherton & Currier, New York. WMAQ reports collegiate football game broadcasts, formerly sponsored by Chesterfield Tailors, Inc., Chicago, are now presented by the Northwestern Yeast Co., Chicago; account handled by MacFarland, Hays & Co. Stokely Brothers, Louisville, (canned vegetables) began a 26-week series of electrical transcriptions on Oct. 21, Fridays, 10-10:15 a.m., through Gardner Advertising Agency, St. Louis. Klee Brothers, Chicago, (clothiers) on Oct. 14 began sponsoring the 15-minute evening broadcast of Marian and Jim, 13 weeks, through E. H. Brown Advertising Agency, Chicago. WMAQ also reports three series of announcements, one by the RCA Radiotron Co. (Chicago office), another by the U. S. Cold Storage and Ice Co., Chicago, and the third by the Central Wholesale Grocers, Inc., (Chicago). Delvin & Bennett handled the last named account. General Foods Corp. on Nov. 2 began sponsoring "Today's Children" for five mornings a week; account handled by Young & Rubicam, New York. NEW ACCOUNTS reported by KYW, Chicago, include: Oak Ridge Mauseleum Co., Chicago, for Oak Ridge Abbey, 15-minute transcriptions of classical music Sunday afternoons; handled by Jewel F. Stevens, Chicago. Wieland Honey & Butter Corp., Chicago, using 29 five-minute periods four days a week began Oct. 25; handled by Brisberne Advertising Agency, Chicago. Charles L. Phillips Chemical Co., (Phillips milk of magnesia) using 150 fifteen-minute periods five afternoons a week with "Penrod and Sam" transcriptions, began Oct. 3; handled by World Broadcasting System. Leo Phillipe, Inc., (cosmetics) presenting 15-minute transcriptions for 13 weeks, began Oct. 23; handled by World Broadcasting System. Institute of Certified Beauticians, Chicago, (beauty shop operators) using 15-minute afternoon programs for indefinite period. BI-SO-DOL Co., New York, on Oct. 13 began the "Wandering Boy," Tuesdays and Thursdays, 7:30-7:45 p.m., over WABC, New York. BlackettSample-Hummert & Gardner, New York, handles the account. STRASSKA LABORATORIES, Los Angeles, (toothpaste) and Robert P. Gust Co., Los Angeles, have placed accounts on KPO, San Francisco. Strasska account started Nov. 14 with "Rajput, Hindu Secret Service Agent," serial transcription, three times weekly, handled by Smith & Drum, Los Angeles. Gust account is renewal, daily except Sunday, from Jan. 2, with Julia Hayes' "Helpful Hints to Housewives," handled by Erwin, Wasey & Co., Los Angeles. THE ROMAN MACARONI Co., Long Island City, has taken over the sponsorship of "The Five Minute Serenaders," formerly the Palm Beach Troubadors, on WINS, New York, Wednesday, Thursday and Friday, 11:45 a. m., EST. THREE MINUTE CEREALS Co., Cedar Rapids, la., has contracted for a 13-week series of transcriptions, "The Secret Three," featuring Ben Potter, boy detective, to run daily except Saturday and Sunday, over WBAP, Fort Worth, Tex. BlackettSample-Hummert & Gardner handles the account. PHILADELPHIA Electric Co. is sponsoring two half-hour periods weekly over WCAU, Philadelphia, featuring Harold Micklin's orchestra, the Wanders male quartet and Ham Dalton as master of ceremonies. NETWORK ACCOUNTS ANDREW JERGENS Co., Cincinnati, (Jergens lotion) on Dec. 4 will present Walter Winchell, Broadway columinst, for 26 weeks over NBC networks, Sundays 9:30-9:45 p.m. for basic WJZ net and 11:15-11:30 p.m. for western stations. Account is handled by J. Walter Thompson Co., New York. R. L. W ATKINS, New York, (Dr. Lyons toothpaste) on Nov. 6 started a 13-week series over the following NBC stations: WJZ, WBAL, WMAQ, KWCR, KWK, WREN, KOIL and WHAM, with WBZ-WBZA added Nov. 13. Program is heard Sundays, 3:304 p.m., and is titled "Manhattan Merry Go Round" and features Jean Sargent, Scrappy Lambert, Frank Luther, David Percy and Gene Rodemich's orchestra. Blackett-Sample-Hummert & Gardner, New York, handles the account. VICK CHEMICAL Co., Greensboro, N. C, (Vick's Vapo-Rub) on Nov. 2 started a 13-week series over the basic NBC-WEAF network, with SW, NW, SC groups and KOA added. Program is titled "The Romantic Bachelor," and features orchestra and baritone. It is heard Wednesdays, 11:30-11:40 a.m. Young & Rubicam, New York, handles the account. BORDEN Co., New York, (evaporated milk) on Nov. 4 started a series of 9 broadcasts of the "Borden Program," featuring the Radio Household Institute's food talks, over the following NBC stations: KGO, KFI, KGW, KOMO, KHQ, KFSD and KTAR. Program is heard Fridays, 11:30-11:45 a. m., PST. Young & Rubicam, New York, handles the account. PHILADELPHIA Storage Battery Co., Philadelphia, (Philco radios) returned to CBS Nov. 26 for a series of five broadcasts by the Philadelphia Orchestra under the direction of Leopold Stokowsi; to be heard Saturday nights, 8:15-10 p.m., Nov. 26, Dec. 17, Jan. 7, March 18 and April 1. The basic 22station CBS net with 18 added stations will carry this program. F. Wallis Armstrong Co., Philadelphia, handles the account. (The Philadelphia Orchestra is also under a sustaining CBS contract for 11 intermittent onehour Friday night broadcasts until April 1.) SMITH BROTHERS Co.. Poughkeepsie, N. Y., (cough drops) has chaneed its contract date for special NBCWJZ network, moving up starting date to Oct. 30 to run for 20 weeks to March 12; program is "Trade and Mark," heard Sundays, 9:15-9:30 p.m. Tercher & Sheldon, New York, handles the account. GEORGE W. LUFT Co., Long Island City, N. Y., (Tangee beauty products) has changed schedule for its "Tangee Musical Dreams" so that since Nov. 8 it has been heard Tuesdays, 7:15-7:30 p.m., EST, on WJZ, WBZ, WBZA, WBAL, KDKA, and special network from Chicago west. KELLOGG Co., Battle Creek, (food products) on Nov. 7 began a 60-week series of CBS programs titled "Buck Rogers in the Year 2432," 10 stations carry account for 47 weeks and 5 for 13 weeks; heard daily except Saturdays and Sundays, 7:15-7:30 p.m. N. W. Ayer & Son, New York, handles the account. THE EX-LAX Co., Brooklyn, N. Y., ' (Ex-Lax laxative) on Nov. 15 starts "The Magic of a Voice," script act, on 22 CBS stations, Tuesdays and Saturdays, 8:15-8:30 p.m. With Elsie Hitz and George C. Bowman taking the principal roles, the scrips deal with a romance carried on entirely over the telephone. The Joseph Katz Co., New York, handles the account. (Programs will be omitted Nov. 26, Dec. 17, Jan. 7, March 18 and April 1 for the Philadelphia Symphony concerts sponsored by Philco.) PHILLIPS PETROLEUM Co., Bartlesville, Okla., (gas and motor oil) on Nov. 14 began "Phillips 66 Flyers" orchestra, daily except Sunday, 7-7:30 p.m., over 5 CBS stations— WCCO, KMOX, WMT, KFH and KOMA, with KFH omitted Wednesdays and Fridays. Lambert & Feasley, Inc., New York, handles the account. WESSON OIL Co., New Orleans, (salad oil) has renewed for another 52 weeks its once weekly half-hour program over the NBC-KGO network. The Fitzgerald agency, New Orleans, handles the account. W. H. GRAHAM Corp., Boston, (funeral directors) has contracted for 4 Yankee Network stations, Nov. 27 to May 21, for Sunday program to be determined and to be heard 9:15-9:45 a.m. Sundays. Stations are WNAC, WEAN, WORC and WMAS. Account handled direct. THE PEBECO Playboys, who have been broadcasting on WABC, New York, added a 20-station CBS hookup Nov. 8 for broadcasts each Tuesday, 11:15-30 a.m. They will continue to be heard on WABC Monday, 7:45-8 p.m. Lehn & Fink Products Co. sponsors the program. THE ACME White Lead and Color Works, Detroit, started "Smiling Ed" McConnell Nov. 6 over CBS, originating from WKRC, Cincinnati. Program to be carried Sunday, 2-2:15 p.m., EST. PARAFFINE COMPANIES, Inc., San Francisco, on Dec. 8 begins "The Jordans," dramatic sketch, over 7 NBCKGO stations, Thursdays, 9:45-10 a. m., PST. Emil Brisacher & Staff, San Francisco, handles the account. CARNATION Co., Seattle, has extended its "Crosscuts of the Log o' Day" program on 5 NBC-KGO stations to run 30 minutes daily except Saturdays and Sundays, 8:30-9 a.m., PST, instead of 15 minutes, as previously, due to demand from listeners; new schedule started Oct. 31. Erwin, Wasey & Co., San Francisco, handles the account. JOHN H. WOODBURY, Inc., Cincinnati, (soap) on Jan. 4 begins Donald Novis, Adele Ronson and Leon Belasco and orchestra over a special NBCWJZ network, including the Mountain and Orange groups, Wednesdays, 9:3010 p.m., for 26 weeks. Lennen & Mitchell, New York, handles the account. FOLLOWING changes in program schedules are announced by NBC: Stephano Brothers "Rameses Program" from Nov. 8 is being heard Tuesdays, 6:15-6:30 p.m., over NBCWJZ; Pepsodent Company's "Amos'n' Andy" and "Rise of the Goldbergs" is being heard daily except Saturdays and Sundays after Nov. 7; Swift & Co. "Garden Hour" has postponed starting date from Jan. 29 to Feb. 19, 1933, and will run 10 instead of 14 weeks, on NBC-WEAF; Porto Rican American Tobacco Co. "El Toro Week End Review" after Nov. 21 will be heard Mondays, 8-8:30 p.m., over NBCWJZ network with SC and other added groups. PUBLISHED reports that the Chicago Tribune, operator of WGN, has purchased WXYZ, De i troit, are denied by officials of that ■ newspaper. Page 28 BROADCASTING • November 15, 1932