Broadcasting (Oct 1931-Dec 1932)

Record Details:

Title:
Broadcasting
Date:
Oct 1931-Dec 1932
Publisher:
Washington, D.C. : Broadcasting Publications Inc.
Volume:
Broadcasting (Oct 1931-Dec 1932)
Leaf #:
000933
Language:
English
Subjects:
Radio Periodicals, Broadcasting -- United States -- Periodicals
Collection:
Broadcasting & Recorded Sound
Format:
Periodicals
Contributor:
Library of Congress, MBRS, Recorded Sound Section
Sponsor:
Library of Congress, Motion Picture, Broadcasting and Recorded Sound Division
Coordinator:
Media History Digital Library
Description:
This trade paper began in 1931 with a focus on radio, but as the TV industry expanded in the post-World War II era, the paper increasingly became devoted to television (even the title changed to BROADCASTING TELECASTING). Developments in technology, policy, advertising, and programming were covered. The paper's advertisements and articles reveal the intricate relationship among sponsors, stations, program suppliers, and station representatives -- the industry's term for middle-men who represented numerous local stations in negotiations with national sponsors. The success of particular stations or programming choices are frequently trumpeted in BROADCASTING'S advertisements -- always with the goal of selling more of something, such as a film program or a station's spot advertising time. -- Eric Hoyt, 2014
Date Added:
October 20, 2022
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AGENCIES AND REPRESENTATIVES KENNETH COLLINS, executive vice president and director of publicity of R. H. Macy & Co., New York department store, and regarded as one of the outstanding figures in the retail advertising field, has resigned to form his own agency. It will be known as Kenneth Collins, Inc. SCOTT PERKINS of the Hanak, Klein & Leahy agency, San Francisco, is recording with MacGregor and Sollie the "Kenya Bill" serial he produced on NBC last year. GREEN FULTON, Cunningham Co., Chicago, now handles the accounts of Boyer International Laboratories, (cosmetics) the Schutter Johnson Candy Co. and the Vitrolit Co., all of Chicago. EMIL BRISACHER and Staff, San Francisco, announces the promotion of Robert T. Van Norden to vice president and the appointment of Nathan Danziger, former newspaper advertising man, as a company executive. KIRTLAND-ENGEL Co., Chicago, has been given the accounts of the Cudahy Packing Co., Chicago, (Puritan hams, bacon and lard and Clix shortening), the National Kraut Packers Association, Clyde, 0., and the National Pickle Packers Association, Chicago. PETER HILTON is now in charge of publicity for the radio department of Lord & Thomas. Joe Hill, who formerly held that position, resigned. Mr. Hilton was assistant to Mr. Hill when the latter had charge of the publicity department. BOB ROBERTS, heading his own radio advertising firm, has returned to San Francisco after placing radio accounts for the Scientific Laboratories of America, (Reduceoids) and Sanitary Products Co., (Mayo perfumes). Scientific Laboratories is using spot announcements and 15-minute periods on KWK, WPT, KSPT, WIP, WFAM, WKY, WDAY, WGDY, WJR, WGES, WJJD, WEBC, WIFM, WHB. WOC, WHO, KFWB, KMTR and KYA. Sanitary Products is using 15 stations throughout the country for two months for spot announcements. RUTHRAUFF & Ryan, Inc., through its New York office handles the account of Dorothy Gray, New York, (facial aesthetics) and through its Chicago office the account of Armand Co., Des Moines, (toilet goods). COOLIDGE Advertising Co., Des Moines, is placing the advertising of the Western Grocer Co., Marshalltown, la., (Jack Spratt food products). PROSPECTS COOK PAINT & VARNISH Co., Kansas City, makes up lists during November, including radio. W. Jones is advertising manager, and advertising is placed by Ferry-Hanly AdvertisingCo., Kansas City. Annual appropriation for all media is $125,000. C. H. HOLFORD, Minneapolis, (inhalers) will use radio with newspapers, magazines and direct mail in a campaign to be handled by Kraff Advertising Agency, Minneapolis. JAMES HEDDON'S SONS, Dowagiac, Mich., (fishing rods, baits and reels) makes up lists during November and December, using radio with other media. M. F. Jamar, Jr., is advertising manager. Account is handled by Rogers & Smith Advertising Agency, Chicago. Annual advertising appropriation is $25,000 to $50,000. BERRY BROTHERS, Inc., Detroit, (varnishes, enamels and lacquers) makes up lists during November and December, using radio with other media. C. L. Forgey is advertising manager. Advertising is placed by Maxon, Inc., Detroit. VITROLITE Co., Chicago, (Vitrolite for wall coverings, table and counter tops, etc.) makes up lists during November and December, using radio with other media. Frank Sonn is advertising manager. Account is handled by Green, Fulton, Cunningham Co., Chicago. SANZ OF CANADA, Toronto, a new company formed to market a refrigerator unit called Sanz for correcting food odors, plans to use radio with newspapers in a campaign to be directed by Mitford Advertising, Ltd., Toronto. FAMOUS MINERAL WATER Co., Cleveland, (crystal salts) will use radio with newspapers in a campaign to be handled by Ralph W. Sharp, Inc., Cleveland. ROCHESTER PACKING Co., Rochester, and Albany Packing Co., Albany, affiliated packers of sausage and pork products, are planning a newspaperradio campaign for 26 weeks, to be handled by Stewart, Hanford & Frohman, Inc., Rochester. Auditioning Holtz A PROGRAM consisting of Lou Holtz, Jean Sargent and Fred Berrin's orchestra is being auditioned by CBS for general agencies. Holtz has been attempting to get into radio for a long time but without success. Miss Sargent is currently on an NBC commercial. To give the Advertiser MAXIMUM COVERAGE, from New Western Electric Dynamic Microphones to the Newest Accomplishment of the Bell Laboratories in Broadcast Transmitters, KMBC Equipment is Modernized. To give the Advertiser MAXIMUM CIRCULATION, from Creation and Production of Programs to the Effective Merchandising Thereof, KMBC is Departmentally Modernized. KM B C of KANSAS CITY 46,925 replieilJ 385 minutes of broadcasting on WLS produced 46,925 requests for a free seed catalog. This remarkable showing for a seed company is still another proof of the responsiveness of the WLS audience. This is why WLS should be most carefully considered in the preparation or contemplation of any merchandising and advertising plan designed to reach the rich mid-west agricultural trade area. 50,000 WATTS WLS 870 KILOCYCLES THE PRAIRIE FARMER STATION BURRIDGE D. BUTLER, President GLENN SNYDER, Manager Main Studios and Offices: 1 230 W. Washinston Blvd., Chicago November 15, 1932 • BROADCASTING Page 29