Broadcasting (Oct 1931-Dec 1932)

O.K. Advertising Age| This matter of keeping up with plans in the advertising business through personal calls is enough to put blisters on your soles and wrinkles in your budget — particularly if you want to be included in those plans. Right there is where ADVERTISING AGE, The National Newspaper of Advertising, can help you and save you time and money. Every Monday morning it arrives on the desks of thousands of important advertising men who read it because it performs an exclusive service for them in bringing news of what's happening in advertising the country over. ADVERTISING AGE is constantly giving national advertisers and agencies news of radio advertising, thus calling their attention to its possibilities for their own use. By presenting your selling message to these men through the pages of ADVERTISING AGE, you can make that message an important part of the live information they use in laying out their plans. Consistent presentation of the facts you want them to have when decisions are being made assures you of receiving preferred consideration. We'll gladly send you a sample copy of ADVERTISING AGE so that you can see for yourself what an ideal background of live interest news is provided for your advertising messages. Write for additional information you may want about — Advertising Age THE NATIONAL NEWSPAPER OF ADVERTISING 537 S. Dearborn St. Chicago 407 Graybar Bldg. New York City PROGRAM NOTES THE M. J. B. Coffee Co. moved its Monday night dance program on Nov. 14 from KFI, and the Ambassador Hotel, Los Angeles, to KGO and the St. Francis Hotel in San Francisco, with Ted Fiorito getting the music assignment. John P. Medbury, master of ceremonies, will travel to San Francisco each week for the program. THE SINCLAIR MINSTRELS, on NBC, will celebrate its 200th broadcast on Nov. 21 with a special birthday program. METROPOLITAN Opera will be back on the air Thanksgiving Day, Nov. 24, when the NBC resumes its broadcasts of regular performances from the stage of the Metropolitan Opera House in New York, M. H. Aylesworth, president of NBC, has announced. KQV, Pittsburgh, is cooperating with the Pittsburgh public schools in a radio educational program inaugurated this fall. The first course is in music, and six half hour periods are to be broadcast each Wednesday. The plan for these programs was developed by Ben H. Graham, superintendent of schools, and program direction is under Dr. Will Earhart, director of music in the schools. Dr. Earhart was a member of the NBC advisory board which inaugurated the Damrosch Musical Appreciation Hour. THE ROCHESTER Philharmonic Orchestra opened a series of five matinee concerts Nov. 10 over NBC-WJZ and keyed from WHAM, Rochester. Subsequent concerts are on Nov. 17, Jan. 12 and 19 and Feb. 9. ARNOLDS, Los Angeles department store, early in November ran a remote line to KFAC for a thrice weekly daytime broadcast direct from the store. Entertainment features Billy Evans and his "Penthouse Serenaders." Preliminary to the broadcast a style show is held for the visible audience. Store management believes that a larger audience will be created by having merchandise announcements and special bargains broadcast directly from the store, instead of in the form of spot or floating announcements from the station. A PROGRAM of hitherto unheard music by Soviet composers was broadcast Nov. 6 by WINS, New York, on the 15th anniversary of Lenin's coup in assuming control of Russia. Recordings of famous Soviet musical organizations were heard. "SYMPHONIC RHYTHMS," a translation of popular fox trots and waltzes into symphonic strains, is the most recent program on WSM, Nashville. A 14-piece orchestra plays the music under the direction of Beasely Smith. JAMES F. HOPKINS, general mana ' ger of WJBK, Detroit, recently removed all sopranos with the exception of Lucylle Johnson, lyric soprano, from the programs of that station. It is his belief, he said, that sopranos are not in the favor of the public in general. "MOODS MODERNE" series from KHJ, Los Angeles, has started its winter series with a weekly concert featuring compositions of its own staff artists. Felix Mills, saxaphone player, who also wrote themes for the "Omar Khayyam" series, was first honored; followed by Don Clark, former saxaphone soloist with Whiteman's band, Leigh Harline, organist, and others. THE AMATEUR Musical Club of Peoria, 111., sponsors a weekly program on WMBD, presenting the works of local composers. The feature has brought to light much material, both published and in manuscript form. SPONSORED by the local public library, WRC, Washington, is carrying a series of weekly late afternoon book review periods. THE OHIO SCHOOL of the Air became a regular feature on WHK, Cleveland, on Oct. 19, being broadcast at 9:15 a.m. on Monday, Tuesday, Wednesday and Thursday. Arrangements have been made with the Ohio Department of Education to use material identical with that presented over WLW, Cincinnati. TRAILERS of motion pictures coming to local theaters are being featured over WOL, Washington, being presented by its own stock company, the Northern Dramatic Co. A notable performance recently was a radio version of the film "Grand Hotel." Ronald Dawson directs this company and writes all its scrips in collaboration with C. M. Roach, whose continuities have been used on many stations. A JEWISH Mother Goose series, sponsored by a food company, is one of the Sunday noon features of WMCA, New York. THROUGH special arrangement with the American Fiction Guild, WAAF, Chicago, is presenting each Sunday a dramatization of a story taken from one of several magazines. David Itkin, dramatic teacher at De Paul University, is directing the plays, and the cast is recruited from the university's dramatic laboratory. LAMBDIN KAY, director of WSB, Atlanta, was master of ceremonies of the: third international radio party broad1 cast over WIOD and its short wave :' adjunct on Nov. 2 and 3. J. B. Rice, director of radio activities of the Ad i vertising Club of Miami and president of the International Radio Club, un der whose auspices the party was ar ranged, and Jesse H. Jay, head of' WIOD, also participated. MIHIMMI/ w OPEN FOR CONTRACT— PEAK TIME ^ on the Nation's Capital Station WMAL WASHINGTON D. C WMAL COVERS THOROUGHLY ONE OF THE MOST WEALTHY MARKETS IN AMERICA — A stable market whose high — A market in which it purchasing power has not been has brought consistent as severely affected by the sales results to its naDepression as have most other tional and local advercommunities .... tisers .... Page 30 SlftllllftftllX BROADCASTING • November 15, 1932