Broadcasting (Oct 1931-Dec 1932)

Record Details:

Title:
Broadcasting
Date:
Oct 1931-Dec 1932
Publisher:
Washington, D.C. : Broadcasting Publications Inc.
Volume:
Broadcasting (Oct 1931-Dec 1932)
Leaf #:
000947
Language:
English
Subjects:
Radio Periodicals, Broadcasting -- United States -- Periodicals
Collection:
Broadcasting & Recorded Sound
Format:
Periodicals
Contributor:
Library of Congress, MBRS, Recorded Sound Section
Sponsor:
Library of Congress, Motion Picture, Broadcasting and Recorded Sound Division
Coordinator:
Media History Digital Library
Description:
This trade paper began in 1931 with a focus on radio, but as the TV industry expanded in the post-World War II era, the paper increasingly became devoted to television (even the title changed to BROADCASTING TELECASTING). Developments in technology, policy, advertising, and programming were covered. The paper's advertisements and articles reveal the intricate relationship among sponsors, stations, program suppliers, and station representatives -- the industry's term for middle-men who represented numerous local stations in negotiations with national sponsors. The success of particular stations or programming choices are frequently trumpeted in BROADCASTING'S advertisements -- always with the goal of selling more of something, such as a film program or a station's spot advertising time. -- Eric Hoyt, 2014
Date Added:
October 20, 2022
Something wrong or inaccurate about this page? Let us Know!

Thanks for helping us continually improve the quality of the Lantern search engine for all of our users! We have millions of scanned pages, so user reports are incredibly helpful for us to identify places where we can improve and update the metadata.

Please describe the issue below, and click "Submit" to send your comments to our team! If you'd prefer, you can also send us an email to mhdl@commarts.wisc.edu with your comments.




We use Optical Character Recognition (OCR) during our scanning and processing workflow to make the content of each page searchable. You can view the automatically generated text below as well as copy and paste individual pieces of text to quote in your own work.

Text recognition is never 100% accurate. Many parts of the scanned page may not be reflected in the OCR text output, including: images, page layout, certain fonts or handwriting.

ON 3n • :jf; §1 v Y Map copyrighted by and used courtesy of Rand McNalhj Co. TO CHECKMATE COMPETITION Tough spots on your market map. Big dips in your sales chart. Competition intrenched. Your salesmen checked. Your dealers needing help to move your goods. Then . . . concentrate the force of the most modern of all forms of advertising: radio. Concentrate it on exactly the localities you want to reach, through Spot (individual station) Broadcasting. By Spot Broadcasting you can back up your salesmen and your dealers with radio advertising that will go directly to the people you want to talk to, through stations they like and listen to, at times when they are listening. You can use live talent, local favorites, programs of pre-tested merit . . . or your own recordings. You can get results. As pioneers in the field, as the largest organization of radio station representatives in the country, as a responsible source of authentic data on radio advertising . . . Scott Howe Bowen, Inc., can help you make your radio advertising more productive. Put your problem up to us and let us give you a concrete demonstration of the value of Scott Howe Bowen service. SCOTT HOWP BOWFN'* Chrysler Building, New York City CHICAGO DETROIT KANSAS CITY BOSTON OMAHA SAN FRANCISCO December 1, 1932 • BROADCASTING Page 3