Broadcasting (Oct 1931-Dec 1932)

Record Details:

Title:
Broadcasting
Date:
Oct 1931-Dec 1932
Publisher:
Washington, D.C. : Broadcasting Publications Inc.
Volume:
Broadcasting (Oct 1931-Dec 1932)
Leaf #:
000961
Language:
English
Subjects:
Radio Periodicals, Broadcasting -- United States -- Periodicals
Collection:
Broadcasting & Recorded Sound
Format:
Periodicals
Contributor:
Library of Congress, MBRS, Recorded Sound Section
Sponsor:
Library of Congress, Motion Picture, Broadcasting and Recorded Sound Division
Coordinator:
Media History Digital Library
Description:
This trade paper began in 1931 with a focus on radio, but as the TV industry expanded in the post-World War II era, the paper increasingly became devoted to television (even the title changed to BROADCASTING TELECASTING). Developments in technology, policy, advertising, and programming were covered. The paper's advertisements and articles reveal the intricate relationship among sponsors, stations, program suppliers, and station representatives -- the industry's term for middle-men who represented numerous local stations in negotiations with national sponsors. The success of particular stations or programming choices are frequently trumpeted in BROADCASTING'S advertisements -- always with the goal of selling more of something, such as a film program or a station's spot advertising time. -- Eric Hoyt, 2014
Date Added:
October 20, 2022
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LITTLEHALE COMPANY 444 Madison Avenue , New York February 16, 1932 Mr. William Rogow Bamberger Broadcasting Service, Inc. 1440 Broadway New York City Dear Mr. Rogow: We recently concluded a personal surrey of 145 of the most important independent retail druggists in Northern New Jersey for one of our clients. Eaoh druggist was asked first, if, in his opinion, radio broadcasting would increase the sale of our client's product. 100$ replied in the affirmative. The druggists were asked which radio station they approved. Precisely 100$ recommended W.O.R. with a further statement that W.O.R. completely covered the territory. It seems to us that such unanimity of opinion is unusual and most interesting. We have these questionnaires on file and would be glad to place them at your disposal if you can use them. Sincerely, J. D. Hampton Vice-President JDH/MB WO IS America's Leading Independent Station Serving Greater New Jersey and New York Metropolitan Area BAMBERGER BROADCASTING SERVICE,!^ NEWARK . NEW JERSEY New York Office: 1440 RROADWAY . New York City Chicago Office • William G. Rambeau • 360 Michigan Avenue • Chicago, 111. December 1, 1932 • BROADCASTING Page 17