Broadcasting (Oct 1931-Dec 1932)

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The Business of Broadcasting Current News About Accounts, Pending Schedules, Transcriptions, Representatives and Apparatus; Notes from the Stations STATION ACCOUNTS WBT, Charlotte, N. C, reports the following new national accounts: International Oil Heating Co., St. Louis, quarter hour daily for year, through Wilmot Co., St. Louis; Rumford Chemical Works, Rumford, R. I., School of Cookery, 15-minute transcription twice weekly, through Scott Howe Bowen; Willard Tablet Co., Chicago, daily quarter hour, handled direct; Mantle Lamp Co. of America, Chicago, Smiling Ed McConnell, quarter hour transscription weekly, handled direct; Austin Motor Cars, quarter hour weekly for a year, placed by local distributor; Montgomery Ward & Co., Chicago, talks on fur market twice weekly, through Radio Advertising System, Chicago; Morton Salt Co., Chicago, daily announcements, through Scott Howe Bowen; Crazy Water Hotel Co., Mineral Wells, Tex., quarter hour transcription weekly, placed by local distributor; Association of Glycerine Producers, New York, weather reports, Scott Howe Bowen; Romany Tea, announcements three times weekly, through local distributor. CHICAGO BIBLE SOCIETY has signed with WMAQ, Chicago, for five half-hour periods on Sunday afternoons presenting dramatizations of episodes in the Bible. Series began Nov. 20 and uses cast of double quartet, eight actors and organ; handled direct. MARINELLO Co., New York, (cosmetics) on Jan. 14 will extend for 20 more weeks its 6-week "Style and Shopping Service" program, 3-minute morning spot, on KDKA, Pittsburgh. The Biow Co., New York, handles account. HUDSON MOTOR Co., Detroit, (Hudson Essex cars) carried five-minute evening announcements Oct. 31 to Nov. 4, on WRC, Washington. Erwin, Wasey & Co. handled the account. ACCOUNTS handled by WGES, Chicago, include: Goldenrod Ice Cream; Gay Time Frocks; Oscar Mayer & Co., (meat packer); Neuman Clothing Co.; Garden City Laundry; Wilson Oil Co., (filling stations); Bell Malt Co., Chicago; Domco Wholesale Co., (food); General Furniture Co.; Likofy Co.; Help Cleaners; Mills Home Sales, Chicago; Sinai Sausage Co., Chicago. VIRGINIA SWEET FOODS, Inc., Indianapolis, is using a daily announcement series for 13 weeks on KYW, Chicago, for its Batter Cream (batter mixture). Account handled by Midland Advertising Agency, Indianapolis. Station aided in seasonal drive of Olson Rug Co., Chicago, with seven 15-minute programs evening time during the week of Nov. 13. A NEW PROGRAM sponsored by Koppers Connecticut Coke Co. over WTIC, Hartford, and offering a home thermometer to listeners upon request, drew more than 5,000 requests, accordind to Erwin, Wasey & Co., Inc., New York, which handles the account. NEW SPONSORS reported by KNX, Hollywood: Refiners Products, Inc., soloists and orchestra Thursday nights for half hour; Broadway Department Store, Los Angeles, Friday afternoon children's half hour; California Citrus League, nightly frost warnings and U. S. Weather Bureav reports; Gibraltar Casualty Co., the "Singing Strings," Tuesday and Thursday nights, through Logan and Stebbins, Los Angeles. ACCOUNTS reported by WGAR, Cleveland: Maryland Pharmaceutical Co., Baltimore (Rem) through Joseph Katz Co., Baltimore; Louis Phillippe, Inc., Chicago, (cosmetics), through World Broadcasting System; Spratt's, Ltd., Newark, (dog foods) through World Broadcasting System; Carleton & Hovey Co., Lowell, Mass., (Father John's medicine) through Broadcast Advertising, Inc., Chicago; E. Griffith Hughes Co., Rochester, N. Y., (Kruschen Salts) through Scott Howe Bowen; Rumford Chemical Co., Rumford, R. I., (baking powder) through Atheron-Currier, New York, and Scott Howe Bowen, and Crowell Publishing Co., New York, (Women's Home Companion) through Martin-Billing-Shaw, Inc., Philadelphia. WGY, Schenectady, reports the following accounts: Albany Packing Co., Albany, N. Y., (meat packers), 26week transcription series, "The First Prize Supper Club," through World Broadcasting System; Beech-Nut Packing Co., Canajoharie, N. Y., renewal of "Chandu" transcriptions, through McCann-Erickson, New York, daily except Saturday and Sunday, and Silent Glow Oil Burner Corp., Hartford, through Charles W. Hoyt, New York. KSL, Salt Lake City, reports the following accounts: General Mills, Minneapolis, (Wheaties) through BlackettSample-Hummert & Gardner, Chicago; Ass'n of American Soap & Glycerine Producers, New York, (anti-freeze) through Newell-Emmett Co. and Scott Howe Bowen, and Union Pacific Stages, Omaha, (bus lines) through Ernest Bader Co., Omaha. WBBM, Chicago, reports signing Udga, Inc., St. Paul, (drug products) through Green, Fulton, Cunningham Co., Chicago, for 52 weeks presenting five 15-minute programs weekly of "Themes in Tempo," featuring orchestra and soloist, evenings. Standard Oil of Indiana began sponsoring the "Standard Funfest" transcription featuring Johnny Murray, Nov. 1 for an indefinite period five nights a week. Account handled by Stack-Goble Advertising Agency, Chicago. NEW ACCOUNTS on WDAS, Philadelphia: Woventex Clothing Co., Auto Owners Finance Co., Merchants Cooperative Stores, Actona, Gibson Furniture Co., Sears, Roebuck & Co., International Laboratories, Conrad Razor Co., Bromley Shepard (New York), Mawson De Many Forbes, Stanley Drug Co. and French Grotto. HAMLIN WIZARD OIL Co., Chicago, (drug product) has purchased Harry Steele's news flashes over WLS, Chicago, twice each morning for six days a week; handled direct. WFAA, Dallas, reports the following new accounts: U. S. Oil Heating Co., St. Louis, quarter hour weekly, through McElhiney & Associates, St. Louis; Stokely Brothers & Co., Louisville, (canned vegetables) 26 quarter hours, Friday, through Gardner Advertising Agency, St. Louis; Mantle Lamp Company of America, Chicago, quarter hour disks, Thursday, Philip O. Palmer, Chicago; Edna Wallace Hopper, Chicago, (cosmetics) 26 5-minute disks, twice weekly, Blackett-SampleHummert, Inc., Chicago; Natural Body Brace Co., Salina, Kans., 6 quarter hour broadcasts, Potts-Turnbull Co., Kansas City, Mo.; Morten Milling Co., Dallas, (La France flour) quarter hour three times weekly, Roy Cowan Co., Dallas; American Pop Corn Co., Sioux City, la., 5 minutes three days a week, Critchfield & Co., Chicago; Beech-Nut Packing Co., 26 15-minute transcriptions, twice weekly, through McCann Erickson and World Broadcasting System; Walker's Austex Chile Co., Austin, Tex., (chile products) 13 15-minute transcriptions weekly, through Wilson Crook, Dallas. Renewals on WFAA include G. Washington Coffee Co., 26 half-hour programs weekly, through Cecil, Warwick & Cecil, New York, and Scott Howe Bowen, and Joy Synth Co., Dallas, (hair preparation) 104 spot announcements, through Tracy-Locke-Dawson, Dallas. HURLEY MACHINE Co., Chicago, is sponsoring daily except Sunday afternoon hour of transcription music over WJJD, Chicago, in behalf of its radio and washing machine divisions; account handled by Charles Daniel Frey, Chicago, to run indefinitely. Madame X Co., Chicago, (hair combs) sponsoring scalp treatment talks, mornings twice weekly; handled direct. Muscletone Co., Chicago, (liniment) presenting Muscletone Gym Class each morning; handled direct. KOLYNOS Co., New Haven, Conn., (dental cream) on Dec. 19 renews "Just Plain Bill," script act, Monday through Friday, 6:45-7 p.m., over WABC, New York. Blackett-SampleHummert & Gardner, New York, handles account. CONTINENTAL BAKING Co., (Wonder Bread) went on WTAM, Cleveland, Nov. 22 for a series of announcements which will be concluded Dec. 17. Batton, Barton, Durstine & Osborne, New York, handles the account. WNAC, Boston, reports the following account: Cream Top Bottle Corp., Boston, musical program, 13 weeks from Nov. 16, Wednesday mornings. Account handled by Harry M. Frost, Boston. NETWORK ACCOUNTS STANDARD OIL of New Jersey, Pennsylvania and Louisiana, and Colonial Beacon Oil Co. are joint sponsors of "Five Star Theater," a 13week series heard five nights weekly, starting Nov. 28, on both CBS and NBC-WJZ networks. Program features Groucho and Chico Marx on NBC Monday, Wednesday and Fridays, 7:308 p.m., and includes dramatizations of "Charlie Chan" stories. On CBS it features Joseph Bonime's symphony orchestra, guest opera stars and Aborn Light Opera Co., Tuesdays and Thursdays, 10-10:30 p.m., over 26 stations. McCann-Erickson, New York, handles account. ATWATER KENT Mfg. Co., Philadelphia, on Dec. 11 only, will stage the finals of the Atwater Kent Audition over NBC-WEAF and supplemental networks, 10:15-11:15 p.m. Batten, Barton, Durstine & Osborn, New York, handles account. SMITH BROTHERS, Poughkeepsie, N. Y., (cough syrups) on Jan. 2 begins a 13-week series, "Trade and Mark," over the NBC-WJZ network, Mondays, 8:30-8:45 p.m. Nat Shilkret and orchestra and Billy Hillpot and Scrappy Lambert are the artists. Homman, Tarcher & Sheldon, New York, handles account. DUPONT CELLOPHANE Co., New York, on Nov. 28 began a 28-week series of etiquette talks by Emily Post, with Edward Nell and the Harding Sisters, over an NBC network comprising WJZ, WBAL, WBZ, WBZA, WHAM, KDKA, WGAR, WJR, WLW, WMAQ, KWRC, KWK, WREN and KOIL. Program heard Mondays and Thursdays, 10:45-11 a.m. Batten, Barton, Durstine & Osborn, New York, handles account. TASTYEAST, Inc., Trenton, N. J., on Nov. 28 renewed with NBC for WJZ, WBZ, WBZA, WBAL, WCKY and KDKA for 13 weeks. Program heard Mondays, 7:15-7:30 p.m. Stack Goble Advertising Agency, New York, handles account. MANHATTAN SOAP Co., New York, (Sweetheart soap) on Dec. 14 renews with NBC for 13 weeks for WJZ, WBZ, WBZA, WBAL, WHAM, KDKA, WGAR, WJR, WCKY and WENR. "Sweetheart Program" consists of beauty talks by Ruth Jordan, with orchestra and tenor, heard Wednesdays, 11:45 a.m. to 12 noon. Peck Advertising Agency, New York, handles account. WHEATENA Corp., Rahway, N. J., sponsoring the " Wheatenaville sketches" on NBC-WEAF network, has renewed for an additional 16 weeks commencing Jan. 1; also on NBCKGO network for same periods beginning Jan. 2, 5:45-6 p.m., PST. Programs are heard 7:15-7:30 p.m., Sunday, Monday, Tuesday, Wednesday and Thursday. Account is handled by McKee & Albright, Philadelphia. GLOBE MILLS, sponsor of the "To the Ladies" series on CBS from New York, and from KHJ, Los Angeles, for the west, has signed with the CBS-Don Lee unit for the new "Globe Headlines" series. Raymond Paige will direct the musical background with staff artists depicting the characters. WANDER Co., Chicago (Ovaltine) has scheduled its "Little Orphan Annie" children's sketches 244 times daily except Thursday and Sunday, 4:45-5 p.m., PST, Nov. 14 to Oct. 20, 1933, on the NBC-Mountain network; 5:30-5:45 p.m., PST, on NBC-KGO network plus KTAR. On Nov. 14, it concluded its daily morning series of 19 programs. Blackett-Sample-Hummert & Gardner handles account. PEPSODENT Co., Chicago, (toothpaste) has added 14 stations to NBCWEAF hookup for "The Goldbergs." They are KFYR, KTBS, WFAA, KPRC, WOAI, WKY, WTMJ, KOA, KDYL, KPO, KECA, KEX, KJR and KGA. KSTP ELECTION BUREAU— Working independently of newspapers or other affiliations, KSTP, St. Paul, gathered its own state and local, electiort returns Nov. 8, utilizing more than 100 workers in its studios to compile the precinct reports gathered through its own efforts by telegraph, telephone and messenger. Photo shows one of the five units handling the returns. National returns were interspersed as they came from NBC. Entire evening was turned over to this program, which was sponsored by the Webb Oil Co., Minneapolis. Page 22 BROADCASTING • December 1, 1932