Broadcasting (Oct 1931-Dec 1932)

Record Details:

Title:
Broadcasting
Date:
Oct 1931-Dec 1932
Publisher:
Washington, D.C. : Broadcasting Publications Inc.
Volume:
Broadcasting (Oct 1931-Dec 1932)
Leaf #:
000967
Language:
English
Subjects:
Radio Periodicals, Broadcasting -- United States -- Periodicals
Collection:
Broadcasting & Recorded Sound
Format:
Periodicals
Contributor:
Library of Congress, MBRS, Recorded Sound Section
Sponsor:
Library of Congress, Motion Picture, Broadcasting and Recorded Sound Division
Coordinator:
Media History Digital Library
Description:
This trade paper began in 1931 with a focus on radio, but as the TV industry expanded in the post-World War II era, the paper increasingly became devoted to television (even the title changed to BROADCASTING TELECASTING). Developments in technology, policy, advertising, and programming were covered. The paper's advertisements and articles reveal the intricate relationship among sponsors, stations, program suppliers, and station representatives -- the industry's term for middle-men who represented numerous local stations in negotiations with national sponsors. The success of particular stations or programming choices are frequently trumpeted in BROADCASTING'S advertisements -- always with the goal of selling more of something, such as a film program or a station's spot advertising time. -- Eric Hoyt, 2014
Date Added:
October 20, 2022
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w E HAVE DECIDED to use WKRC wired a INational Ad vertiser i This advertiser visited Cincinnati. Talked to radio station representatives. From them learned facts about their particular stations. Then he talked to his dealers — to his distributors — to his representatives — to radio listeners. From them he learned the local preference. THE GREAT MAJORITY FAVORED WKRC. Local distributors, dealers and listeners have favored WKRC for many years. There are several reasons for this decided preference. WKRC is the only local outlet for the ever popular Columbia Network programs — occupies a preferred position on the dial (550 Kilocycles)— operates on a full 19-hour schedule — uses 1000 Watts power — is equipped with the latest Western Electric transmitter and Visit Cincinnati and learn local preference. You will find WKRC is the favorite. m m December 1, 1932 • BROADCASTING Page 23