Broadcasting (Oct 1931-Dec 1932)

On Station Promotion (Continued from page 11) light advertisements calling attention to network, spot, and local radio programs, and the trend seems to be toward a greater use of space for this purpose. An interesting phase of this trend has been the solicitation by ScrippsHoward newspapers in the past few months of paid space in bold-face type run in the body of the newspaper's editorial agate listings. The first national accounts to accept this arrangement were the Hills Brothers Co., (Dromedary Dates) and the G. Washington Coffee Co., sponsoring the Sherlock Holmes program. Many local newspapers have asked their local radio stations for a complete list of their sponsored radio programs, from which they might solicit so-called "spot-light" advertising. This has met with the favor of most broadcasters. The Chicago Tribune has sold display space to its radio station for a number of years in which WGN advertised its program in theatrical style. The Kansas City Star has put all radio programs under an advertisement heading, compelling its own station, WDAF, to buy space on an agate-line basis. The other stations of the metropolitan Kansas City district have utilized this same plan, although it may be said with some disfavor on their part, because of the general feeling among broadcasters that radio programs are editorial matter. A number of stations in smaller communities report that they have trade arrangements with the local newspaper, whereby at rate for time on the air for the A Letter That Tells Its Own Story WCLO RADIO CORPORATION RADIO BROADCASTING 900-?O4 EAST MILWAUKEE STREET Jamsvillt §§8§ 'Wisconsin^ beloit === static:: 410-414 Strong Bldg., Beloit, 'Wisconsin. October 22nd, 1932. Mr. F. G. Taylor, Advertising Manager, Broadcasting Publications Inc., National Press Building, " ashington, D . C . Dear Mr. Taylor: Wot long ago circumstances beyond ray control made it imperative for me to obtain a new position as soon as could be arranged. My first decision related to the medium by which to present my story. Very naturally I chose BROADCASTING as the one magazine reaching all stations, I decided to place three announcenents in your classified columns. After two of these had appeared, results were so satisfactory that it became unnecessary to run the third. In fact things happened so rapidly that it was only by the finest of cooperation on the part of James Richardson and Sons Ltd., then my employers, that I was able to accept one of the positions offered. I have recently learned definitely that it was through your magazine that contact was established with the owners of V'CLO . For this reason I am taking this opportunity of expressing my sincere gratitude to your publication for enabling me to become associated with the finest hundred watter -in the United States . Since WCLO is not only the National Advertiser's proving ground but also enjoys a large and appreciative local audience, I am sure my new position will be a very happy one. Again please accept my sincere thanks for your diligence in handling this small account and the very satisfactory manner in which you helped me to locate a new position. Very cordially yours, Manager Beloit Station WCLO Radio Corporation. Copy should reach this office ten days prior to date of publication. Classified ads do the job quickly and economically. 7c per word — cash with order. BROA TING local newspaper, the radio station receives dollar for dollar in equivalent amount of space in the local newspaper. I have received from WGAL, Lancaster, Pa., a series of advertisements appearing in the three Lancaster papers running up to half-page size, prominently advertising descriptively and pictorially, the station's equipment, service and programs. In my opinion, this is a step in the right direction in the coordination of radio and newspapers to work with each other for the benefit of both, rather than against each other to the detriment of both. It is my observation that this type of cordinated activity assists both media to get more business. Where agreements exist, as in Cleveland, against the promotional use of one medium by the other, neither the newspaper nor the radio station gains anything, and the public and the advertiser suffer. This is the first of two sections of Mr. Patt's report filed at the NAB convention in St. Louis. The next part will appear in an early issue of Broadcasting. A NEW station in Juneau, Alaska, was authorized Nov. 11 by the Radio Commission when it granted the application of P. H. Pigg and H. A. Harvey, organized as the Juneau Broadcasting Co., for 100 watts on 1310 kc, full time. PROFESSIONAL, DIRECTORY JANSKY and BAILEY Consulting Radio Engineers Commercial Coverage Surveys Allocation Engineering Station and Studio Installations Engineering Management National Press Bldg. Wash., D. C. T. A. M. CRAVEN Consulting Radio Engineer Allocation Engineering Commercial Coverage Surveys Antenna Installations Complete Engineering Surveys National Press Building, Washington, D. C. Doolittle & Falknor, Inc. Radio Engineering and Manufacturing, Commercial Coverage Surveys, Field Intensity Surveys, Directional Antenna Installation, Complete Engineering Surveys. 1306-8 W. 74th St., CHICAGO, ILL J. C. McNARY (Consulting 'Radio Engineer Directional and Non-Directional Antenna Installation. Field Intensity Surveys. 9420 JONES MILL ROAD Phone Wl sconsin 3181 CHEVy CHASE MARYLAND BLDG., WASHINGTON. D. Ct fcZlNE OF THE FIFTH ESTATE GLENN D. GILLETT Qonsulting ''Radio Engineer Synchronization Equipment Design. Field Strength and Station Location Surveys Antenna Design Wire Line Problems National Press Bldg. Washington, D. C. N. Y. Office: Englewood, N. J. New Code of Ethics] Is Adopted by KDYLj KDYL, Salt Lake City, Utah, has adopted a code of ethics under which all the station's operations, more especially those of the commercial department, are gauged. ; Copies of this code have been placed in the hands of every business man in Salt Lake City, and a very favorable reaction is reported. The code follows: "I. KDYL will endeavor to prevent the broadcasting of any matter which would be regarded as j offensive. "II. KDYL will not allow any. dishonest, fraudulent or dangerous person, firm or organization to gain access to the radio audience. "III. KDYL will not broadcast matter which is deceptive, obscene, false or grossly exaggerated. "IV. KDYL will not allow the broadcasting of any statement derogatory to individuals or to organizations." Western Electric Equips Movie's Trackless Train WHEN the Metro-Goldwyn Trackless Train starts its world tour, it| will carry a Western Electric reproducing system, devised by the engineers of Electrical Research Products, Inc. Non-synchronous turntables, announcing equipment, radio receivers and other devices are included in the system. The problem confronting sound engineers in the installation was that of placing 8,000 pounds of equipment in the small space available. The work was so well planned, however, that every device is easily accessible. THE HOLLYWOOD (Cal.) Citizen-News has made its first radio tie-in with the installation of remote lines to KMTR for a twicea-day news broadcast. CLASSIFIED ADVERTISEMENTS Classified advertisements in Broadcasting cost 7c per word for each insertion. Cash must accompany order. Forms close 28th and 13th of month preceding issue. Situations Wanted Young lady holding first class radiotelephone license desires position in broadcasting station. Experienced operator and announcer. Musical training and typist. References. Address Box 61, Broadcasting. Technician, age 28, College Graduate, formerly engineer with Bell Telephone Laboratories and Westinghouse, experienced in speech input and transmitting equipment, licensed operator, desires position with broadcaster or manufacturer. References. Box 64, Broadcasting. Station Manager, young aggressive, experienced, desires connection with progressive station, assuming full charge on straight salary or salary-percentage. Background ten years local and network stations, actual experience all departments ; also newspaper editorial, publicity, promotion. Thoroughly capable build successful sales organization ; create and maintain efficient, economical operative personnel ; increase listener circulation. Now managing major network station. Give best references ; nine years with present employer. Box 65, Broadcasting. Page 34 BROADCASTING • December 1, 1932