Broadcasting (Oct 1931-Dec 1932)

Record Details:

Title:
Broadcasting
Date:
Oct 1931-Dec 1932
Publisher:
Washington, D.C. : Broadcasting Publications Inc.
Volume:
Broadcasting (Oct 1931-Dec 1932)
Leaf #:
000979
Language:
English
Subjects:
Radio Periodicals, Broadcasting -- United States -- Periodicals
Collection:
Broadcasting & Recorded Sound
Format:
Periodicals
Contributor:
Library of Congress, MBRS, Recorded Sound Section
Sponsor:
Library of Congress, Motion Picture, Broadcasting and Recorded Sound Division
Coordinator:
Media History Digital Library
Description:
This trade paper began in 1931 with a focus on radio, but as the TV industry expanded in the post-World War II era, the paper increasingly became devoted to television (even the title changed to BROADCASTING TELECASTING). Developments in technology, policy, advertising, and programming were covered. The paper's advertisements and articles reveal the intricate relationship among sponsors, stations, program suppliers, and station representatives -- the industry's term for middle-men who represented numerous local stations in negotiations with national sponsors. The success of particular stations or programming choices are frequently trumpeted in BROADCASTING'S advertisements -- always with the goal of selling more of something, such as a film program or a station's spot advertising time. -- Eric Hoyt, 2014
Date Added:
October 20, 2022
Something wrong or inaccurate about this page? Let us Know!

Thanks for helping us continually improve the quality of the Lantern search engine for all of our users! We have millions of scanned pages, so user reports are incredibly helpful for us to identify places where we can improve and update the metadata.

Please describe the issue below, and click "Submit" to send your comments to our team! If you'd prefer, you can also send us an email to mhdl@commarts.wisc.edu with your comments.




We use Optical Character Recognition (OCR) during our scanning and processing workflow to make the content of each page searchable. You can view the automatically generated text below as well as copy and paste individual pieces of text to quote in your own work.

Text recognition is never 100% accurate. Many parts of the scanned page may not be reflected in the OCR text output, including: images, page layout, certain fonts or handwriting.

THE NEW WJSV Now offers complete coverage of the National Capital Area ... side by side with the famous features of the Columbia network PRIMARY MARKET PLUS The Washington Market which comprises WJSV's "primary service area" represents a well sustained buying power. Data compiled from the records of the U. S. Treasury and the Dept. of Commerce shows that this market embraces a population of 766,999 persons who own 134,955 radio sets. Retail sales total $395,810,000 . . . passenger auto registrations, 172,793 . . . residence telephones 110,076 . . . number of income tax returns 56,762. On top of this excellent primary market tabulation of mail response indicates that WJSV offers to national sponsors almost as large an audience outside its immediate service area as within it. PRIMARY COVERAGE The whole stable capital market lies within the "primary service area" of WJSV's powerful new 10,000 watt transmitter, now laying down the strongest average signal received in the territory. PRESTIGE — BUILDING POLICY No so-called "spot announcements," with the exception of Bulova Watch Time and the Weather Forecast, are permitted between evening programs. Sponsors of local or transcription programs directly follow and precede the surrounding Columbia features without interruption. WESTERN ELECTRIC TURNTABLES Western Electric Turntables ... 33 1/3 and 78 R.P.M. . . . lateral and hill and dale pickup are standard equipment. A few preferred positions during both day and night are now available for recorded programs of high quality. WRITE FOR RATES AND OPEN TIME. WJSV <9 10,000 WATTS OLD DOMINION BROADCASTING COMPANY Main Studios: Mt. Vernon Memorial Blvd. Alexandria, Virginia Business Office: 1218 Shoreham Bldg. Washington, D. C. December 1, 1932 • BROADCASTING