Broadcasting (Oct 1931-Dec 1932)

Record Details:

Title:
Broadcasting
Date:
Oct 1931-Dec 1932
Publisher:
Washington, D.C. : Broadcasting Publications Inc.
Volume:
Broadcasting (Oct 1931-Dec 1932)
Leaf #:
000982
Language:
English
Subjects:
Radio Periodicals, Broadcasting -- United States -- Periodicals
Collection:
Broadcasting & Recorded Sound
Format:
Periodicals
Contributor:
Library of Congress, MBRS, Recorded Sound Section
Sponsor:
Library of Congress, Motion Picture, Broadcasting and Recorded Sound Division
Coordinator:
Media History Digital Library
Description:
This trade paper began in 1931 with a focus on radio, but as the TV industry expanded in the post-World War II era, the paper increasingly became devoted to television (even the title changed to BROADCASTING TELECASTING). Developments in technology, policy, advertising, and programming were covered. The paper's advertisements and articles reveal the intricate relationship among sponsors, stations, program suppliers, and station representatives -- the industry's term for middle-men who represented numerous local stations in negotiations with national sponsors. The success of particular stations or programming choices are frequently trumpeted in BROADCASTING'S advertisements -- always with the goal of selling more of something, such as a film program or a station's spot advertising time. -- Eric Hoyt, 2014
Date Added:
October 20, 2022
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IODENT said -7 Days! 99 "Detectives Black and Blue"' — the highly amusing and intensely interesting correspondence-school sleuths, featured by IODENT as the world's dumbest detectives. On October 17th, seven days before their new "Detectives Black and Blue" radio program was to start over WLW, IODENT telephoned from Detroit. They asked: "Can your Field Merchandising Service contact every key drug outlet in Ohio, Indiana, West Virginia and Kentucky during the next seven days?" The reply in results was that, at the end of eight days — the fast moving automobiles of the WLW field men having been delayed one day by intolerable weather — 1671 key drug stores in every city and town of over 5,000 population had been contacted — the program had been sold to the proprietors — clerks had been enthused — display material for windows and counters had been distributed. This was an emergency — but the WLW Field Merchandising Service is trained to meet such emergencies for its clients. IODENT says: "We had some misgivings ... of your performing the unusually large amount of work . . . yet the reports all indicate that your organization certainly measured up to the job." Advertising agencies and advertisers buy WLW because (1) it carries a radio message to an enormous audience and (2) supplies the most complete merchandising and marketing service of its kind in the United States. Send for 72-page book describing this service. Near the center of the dial Near the center of population THE CROSLEY RADIO CORPORATION POWEL CROSLEY, Jr., President CINCINNATI BROADCASTING • December 15, 19b