Broadcasting (Oct 1931-Dec 1932)

Record Details:

Title:
Broadcasting
Date:
Oct 1931-Dec 1932
Publisher:
Washington, D.C. : Broadcasting Publications Inc.
Volume:
Broadcasting (Oct 1931-Dec 1932)
Leaf #:
000984
Language:
English
Subjects:
Radio Periodicals, Broadcasting -- United States -- Periodicals
Collection:
Broadcasting & Recorded Sound
Format:
Periodicals
Contributor:
Library of Congress, MBRS, Recorded Sound Section
Sponsor:
Library of Congress, Motion Picture, Broadcasting and Recorded Sound Division
Coordinator:
Media History Digital Library
Description:
This trade paper began in 1931 with a focus on radio, but as the TV industry expanded in the post-World War II era, the paper increasingly became devoted to television (even the title changed to BROADCASTING TELECASTING). Developments in technology, policy, advertising, and programming were covered. The paper's advertisements and articles reveal the intricate relationship among sponsors, stations, program suppliers, and station representatives -- the industry's term for middle-men who represented numerous local stations in negotiations with national sponsors. The success of particular stations or programming choices are frequently trumpeted in BROADCASTING'S advertisements -- always with the goal of selling more of something, such as a film program or a station's spot advertising time. -- Eric Hoyt, 2014
Date Added:
October 20, 2022
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The South is in the saddle and leading the parade Business economists agree that the South is leading the Nation in recovery. Present indications point to greater business activity in the South during 1933. During the past three months construction awards were greater than during the same period of last year. Textiles are heading the list in increased production, and more than 70% of cotton textiles are made in southern mills. These facts are indicative of the progress and recovery of the southern states, and within these states WSM is dominant. W S M Unlimited Time Cleared Channel 50,000 Watts — of, by and for the South is the medium which reaches this chosen territory. Lowest Rate of any 50,000 Watt Station Write for breakdown of WSM Mail WSM Owned and Operated by THE NATIONAL LIFE & ACCIDENT INSURANCE COMPANY, INC., NASHVILLE, TENNESSEE Page 4 BROADCASTING • December 15, 1932