Broadcasting (Oct 1931-Dec 1932)

Record Details:

Title:
Broadcasting
Date:
Oct 1931-Dec 1932
Publisher:
Washington, D.C. : Broadcasting Publications Inc.
Volume:
Broadcasting (Oct 1931-Dec 1932)
Leaf #:
000995
Language:
English
Subjects:
Radio Periodicals, Broadcasting -- United States -- Periodicals
Collection:
Broadcasting & Recorded Sound
Format:
Periodicals
Contributor:
Library of Congress, MBRS, Recorded Sound Section
Sponsor:
Library of Congress, Motion Picture, Broadcasting and Recorded Sound Division
Coordinator:
Media History Digital Library
Description:
This trade paper began in 1931 with a focus on radio, but as the TV industry expanded in the post-World War II era, the paper increasingly became devoted to television (even the title changed to BROADCASTING TELECASTING). Developments in technology, policy, advertising, and programming were covered. The paper's advertisements and articles reveal the intricate relationship among sponsors, stations, program suppliers, and station representatives -- the industry's term for middle-men who represented numerous local stations in negotiations with national sponsors. The success of particular stations or programming choices are frequently trumpeted in BROADCASTING'S advertisements -- always with the goal of selling more of something, such as a film program or a station's spot advertising time. -- Eric Hoyt, 2014
Date Added:
October 20, 2022
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The 7th Consecutive Year for^ LABORATORIES TELEPHONE CHELSEA 5252 qj SEVENTH New Yo r k December 8, 1922 tfr. Alfred J. KcCosker, Managing Director Bamberger Broadcasting Service, Inc. Kewark, Ifew Jersey My dear ::r. luCCosker: Allow me to congratulate you upon the recent honor conferred upon you as President of the National Association of Broadcasters . I feel sure that your vast experience in broadcasting and the success of IVOR will help ycu greatly in guiding the destinies of the National Association of Broadcasters. Cur own prosraia new in the midst of its seventh consecutive season on WOE and has gro-'n with the expansion of '.7011. It may interest you to te:ow that many of our sponsors have declared your station more productive of resuls than any other station which they have us ed. May I take this occasion, on behalf of my associates of the I.'.cCann Pure Food Hour, and the sponsors of our program, to thank you for the excellent service we have received, and to assure you of our desire to be a part of the WQR program for many years to come. Cordially yours, ALFRTJ) W. MeCANN LABORATORIES , INC. A.'.rc jr:C WOR America's Leading Independent Station Serving Greater New Jersey and New York Metropolitan Area BAMBERGER BROABCASTING SERVICER NEWARK . NEW JERSEY New York Office: 1440 BROADWAY . New York City Chicago Office • William G. Rambeau • 360 N. Michigan Avenue • Chicago, 111. December 15, 1932 • BROADCASTING Page 15