Broadcasting (Oct 1931-Dec 1932)

The Business of Broadcasting Current News About Accounts, Pending Schedules, Transcriptions, Representatives and Apparatus; Notes from the Stations STATION ACCOUNTS FLORIDA CITRUS Clearing House Ass'n, Winter Haven, Fla., (grapefruit and oranges) on Dec. 5 began a series of participations in the Home Forum Cooking School on KDKA, Pittsburgh, twice weekly; Cooking School of WBZ and WBZA, BostonSpringfield, twice weekly; Market Basket of WGY, Schenectady, three times weekly; Woman's Calendar of WMAQ, Chicago, three times weekly; Household Chats of WTAM, Cleveland, daily except Sunday; daytime announcements on WRC, Washington, 100 successive weekdays. N. W. Ayer & Son, New York, handles account which runs for 16 weeks. NESTOR JOHNSON Co., Chicago, (ice skates) is sponsoring Walter "Uncle Bob" Wilson in reading of Chicago Herald & Examiner comic supplement each Sunday noon for one hour over KYW, Chicago. Account to run for indefinite period, was handled direct. Florida Citrus Growers Association presenting afternoon program of music and recipes five days a week for indefinite period over KYW. Handled by N. W. Ayer, Chicago. UNITED REMEDIES Corp., Chicago, (Peruna) is sponsoring Charlie Hamp six nights a week for 13 weeks beginning Dec. 1, over WBBM, Chicago; account handled by Hoops-Seehof Agency, Chicago. Station reports renewals of Lakeside Packing Co., Manitowoc, Wise, for 26 weeks beginning Jan. 9, using morning organ periods Mondays, Wednesdays and Fridays. Foulds Macaroni, New York, renews Tarzan transcriptions five afternoons a week for 13 weeks, effective Dec. 12. Dorlo Co., Chicago, (cosmetics) is sponsoring songs and beauty hints three afternoons a week for 13 weeks. JULIUS GROSSMAN, Inc., New York, (women's shoes) on Dec. 11 began a series of Sunday afternoon programs on WJZ, New York, featuring Baby Rose Marie, 8-year-old prodigy of stage, screen and radio, well known to the radio audience for the "blues songs" she has been singing since she was 3. KROGER GROCERIES, Cleveland chain, have just started a novel campaign over WGAR, Cleveland. The program, handled by Judy Sherrill of the station takes the form of a Neighborhood party. Each day a manager of a Kroger store is introduced, and some of the neighborhood gossip of his customers is detailed. The program is heard for 15 minutes five mornings a week. WMCA, New York, is making a specialty of Jewish commercial programs, now having six as follows: "The Voice of Jerusalem," Sunday, Bakers Cocoa and Chocolate; "The Jewish Mother Goose," Sunday, Ralston Purina Co.; "The Jewish Folk Singer," Sunday, I. Rokeach & Sons; "Heroes of Israel," Sunday, Postum; "The Jewish Vagabond Singers," Monday, Maxwell House Coffee; "Song of Israel," Tuesday, Horowitz-Margareten. George Touller's orchestra is featured in all of the programs. He is a master of Jewish music. CONTINENTAL BAKING Co., New York, (Wonder Bread) o.i Dec. 6 started a series of six programs on WMAQ, Chicago. Batten, Barton, Durstine & Osborn, New York, placed account. WADHAMS OIL Co., Milwaukee, said to be the oldest local advertiser on the radio in the country, and the fourth in national rating, was saluted Dec. 14 by WTMJ, Milwaukee, over which its sponsors sport broadcasts. The occasion was the opening of the basketball season. It is claimed that only Metropolitan Life, Quaker Oats and A. & P. Gypsies supersede the Milwaukee client in being first to broadcast commercially. J. L. VAN VOLKENBURG, director of sales for KMOX, St. Louis, reports that one spot announcement regarding a sale of stockings by the B. Nugent Brothers department store drew 800 telephone calls ordering the stockings. NESTOR JOHNSON MFG. Co., Chicago, (tubular ice skates) has resumed the sponsorship of Uncle Bob's noon hour over KYW, Chicago. DEISEL-WEMMER-GILBERT Corp., Detroit, (R. G. Dun cigar) has signed with CKOK, Detroit-Windsor, for a series of four 15-minute programs a week. ROBERT P. GUST Co., Los Angeles, has renewed account on KPO. Los Angeles, featuring Julia Hayes five morning's a week from Jan. 2 to Dec. 16, 1933. Erwin, Wasey & Co., Los Angeles, handles account. THE ENO CRIME CLUB broadcasts which were formely on KFRC, San Francisco, have been recorded and on Jan. 31 start on KPO, sponsored by J. C. Eno Co., Ltd., London, England. Contract, calling for Tuesday and Wednesday night broadcasts for 52 weeks, was handled by N. W. Ayer agency, San Francisco. BEECH-NUT PACKING Co. (chewing gum) on Jan. 3 starts a series of twice weekly broadcast of the transcription "Unknown Hands" over KFRC, San Francisco. McCann-Erickson handles account. FENNER, BEANE & UNGERLEIDER, stock brokers with branches in various cities, is sponsoring cotton and grain quotations daily over WMAZ, Macon, Ga. WCLO, Janesville, Wis., reports the signing of an 18-week schedule of daily announcements for Zerbst Pharmaceutical Co., Kansas City, (capsules and cough drops) a test program for possible later expansion placed by Barrons Advertising Co., Kansas City. WCLO has also just closed a 10-week contract for a weekly 15-minute program for Sears, Roebuck Co. W. & J. SLOANE, Los Angeles branch, (furniture) has taken over the sponsorship of the weekly historical series, "English Coronets," over KFWB, Los Angeles, and in keeping with the program has fashioned a display room in Tudor style visited daily by an average of 300 persons attracted by the radio announcements. ASSOCIATION of American Soap & Glycerine Producers, Inc., New York, (anti-freeze) on Oct. 31 began a sixweek weather report and announcement series on KDKA, Pittsburgh, and other stations. Newell-Emmett Co., New York, handles the account. APPROXIMATELY 3,000 children, accompanied by their parents, responded to a recent invitation issued by Feibleman's, a unit of Sears, Roebuck & Co., via WDSU, New Orleans, to see Santa Claus arrive by airplane at the WedellWilliams Airport. NETWORK ACCOUNTS BUICK OLDSMOBILE PONTIAC Sales Co., Detroit, on Dec. 28 starts Colonel Stoopnagle and Budd, Jeannie Lang and William O'Neal (singers), vocal ensemble and orchestra directed by Andre Kostelanetz on 58 CBS stations, Thursdays, 9:30-10 p.m., for 26 weeks. Campbell-Ewald Co., Detroit, handles account. GOLD DUST Corp., New York, (household cleanser) on Dec. 5 started Harvey Hindermyer and Earle Tuckerman on 10 CBS stations, daily except Saturday and Sunday, 9:15-30 a.m., for 52 weeks. Batten, Barton, Durstine & Osborn, Inc., New York, handles the account. SPOOL COTTON Co., New York, on Dec. 13 renewed Tommy McLaughlin (baritone), Davis Ross (reader), and Andre Kostelanetz and orchestra, Tuesdays, 9:15-9:30 p.m., for 26 weeks. Paul Cornell Co., New York, handles account. SHARPE & DOHME, Inc., New York, (antiseptic S. T. 37) on Dec. 4 started talks by Dr. Howard W. Haggard, director of physiology, Yale University, Sundays, 7:15-7:30 p.m., for 26 weeks, on a partial NBC-WJZ network. J. Walter Thompson Co., New York, handles account. LARUS AND BROTHER Co., Richmond, Va., (Edgeworth pipe tobacco) on Dec. 14 renewed its program on NBC-WEAF network, Wednesdays, 10-10:30 p.m., for 13 weeks. Batten, Barton, Durstine & Osborn, New York, handles account. SUN OIL Co., Philadelphia, on Dec. 12 started Lowell Thomas in "Today's News" on NBC-WJZ network, daily except Saturday and Sunday, 6:457:00 p.m., 26 weeks. Sunday afternoon talk to be added Dec. 18 and thereafter. Roche, Williams & Cunnyngham, Philadelphia, handles account. STANDARD BRANDS, Inc., New York, (Royal Fruit Flavored Gelatin and Chase & Sanborn's tea) on Jan. 4 will start program (undecided) on an NBC-WEAF network, Wednesdays, 8-8:30 p.m., for 52 weeks. J. Walter Thompson Co., New York, handles account. STANDARD BRANDS, Inc., New York (Fleischmann's Yeast) on Jan. 5 renews "The Fleischmann Hour" with Rudy Vallee and ochestra and guest artists for 52 weeks on an NBCWEAF network with supplementary stations, Thursdays, 8-9 p.m. J. Walter Thompson Co., New York, handles account. STANDARD BRANDS, Inc., New York, (Chase & Sanborn Coffee) on Jan. 1 renews "The Chase and Sanborn Hour" with orchestra and guest artists for 53 weeks on an NBC-WEAF network, Sundays, 8-9 p.m. J. Walter Thompson Co., New York, handles account. LIGGETT & MYERS TOBACCO Co., New York, on Jan. 2 renews its Chesterfield program over 64 CBS stations, daily except Sunday, 9-9:15 p.m., for 52 weeks. Artists scheduled are: Ruth Etting, Mondays and Thursdays; Tom Howard, comedian, and George Shelton, Tuesdays and Fridays; Bing Crosby, Wednesdays; Lennee Hayton and orchestra, Saturdays. Norman Brokenshire will continue as announcer. Newell-Emmett Co., New York, handles account. GEORGE W. LUFT Co., Long Island City, N. Y., (Tangee cosmetics) on Jan. 17 starts Keller, Sargent and Ross, comedy and musical team, over 16 CBS stations for 13 weeks, Tuesdays and Thursdays, 7:30-7:45 p.m. Cecil, Warwick & Cecil, New York, handles account. HAROLD F. RITCHIE Co., New York, (Eno salts) on Jan. 3 places the "Eno Crime Club" for 52 weeks on the NBC-WJZ basic network, Tuesdays and Wednesdays, 8 to 8:30 p.m. N. W. Ayer & Son, New York, handless account. PARAFFINE COMPANIES, Inc., San Francisco, . (Pabco floor coverings, roofing and paints) on Dec. 15 starts 12 programs, talks by Helen Webster in "Woman's Magazine of the Air," Thursdays, 10:40-11:00 a.m., PST, on NBC-KGO network. Emil Brisacher & Staff, San Francisco, handles account. LAMBERT PHARMACAL Co., New York, (Listerine products) on Dec. 19 renews "The Country Doctor" with Phillips Lord over the basic NBCWJZ network, excepting KSO, for 13 weeks, Mondays, Tuesdays and Wednesdays, 8:45-9 p.m. Lambert & Feasley, Inc., New York, handles account. HORLICK'S MALTED MILK Corp., Racine, Wis., on Dec. 13 adds to the NBC-WJZ network carrying its Tuesday and Friday, 8:30-8:45 p.m. "Adventures in Health" series. On Tuesdays, 11:45 p.m. to 12 midnight, the program will be relayed to KGO, KGW, KOMO, KHQ, KOA and KDYL, with KFI added Jan. 3. Lord & Thomas, New York, handles account. BEST FOODS, Inc., New York, (Nucoa) on Jan. 1 renews Ida Bailey Allen's "Round the World Cooking School" over 10 CBS stations, Tuesdays and Fridays, 10:45-lla.m. Benton & Bowles, New York, handles account. SEALED POWER Corp., Muskegon, Mich., (piston rings, etc.) is reported planning a weekly series over an NBC network beginning Jan. 8, account to be handled by Maxon, Inc., Detroit. J. G. PATON Co., New York, (Golden Blossom honey) on Jan. 1 begins a 13-week series titled "Golden Blossom Honey," Sundays, 1:30-2 p.m., on NBC-WJZ network. Harold Levy's orchestra with Jane Pursell and Fred Hufsmith will be featured. Agency undecided. GENERAL PETROLEUM Corp. of California, Los Angeles, on Dec. 6 started "News-reel of the Air" on 7 stations of NBC-KGO network, Tuesdays, 8:15-45 p.m., PST. Smith & Drum, Los Angeles, handles account. THE DELAWARE, Lackawanna & Western Coal Co., New York, on Jan. 4 changes "The Shadow" to Wednesdays, 8:30-9:00 p.m., EST, on NBCWEAF network. THE GOLDEN STATE Co., Ltd., San Francisco, on Dec. 3 changed "Golden State Family Robinsons" to Saturdays, 8:15-8:45 p.m., PST, on NBC Pacific coast network. THE SMITH BROTHERS "Trade & Mark" series over NBC-WJZ on Jan. 1 will change its schedule, 7:45-8 p.m. Last program on old schedule of Sundays, 9:15-9:30 p.m., will be heard Dec. 25. PROSPECTS CONSOLIDATED CIGAR Corp., New York, (Dutch Masters, "44" and Henry George cigars) makes up lists during January, February and March, using radio with other media. L. H. Hartman Co., 444 Madison Ave., handles advertising. Annual appropriation is $500,000 to $1,000,000. H. FENDRICH, Evansville, Ind. (cigars) makes up lists during January and July, using radio with other media. F. C. Fischer is advertising manager. Mitchell-Faust-Dickson & Wieland, 230 No. Michigan Ave., Chicago, handles account. Page 20 BROADCASTING • December 15, 1932