Broadcasting (Oct 1931-Dec 1932)

STROM BERG-CARLSON TELEPHONE Mfg. Co., Rochester, N. Y., (radio and telephone apparatus) makes up lists during January, using radio with other media. W. T. Eastwood is advertising manager. Stewart, Hanford & Frohman, Inc., Rochester, places account. LOS ANGELES office of Lord & Thomas will handle campaign for California Date Growers Association, Indio, Cal., and Calavo Growers of California, Los Angeles, but no information is yet available as to extent radio will be used. Date group first advertised a year ago. Calavo group has run campaigns for five years. THE FLORIDA National Advertising Council has started an All-Florida advertising campaign, which will last through February, and is using radio as well as newspapers. Harold C. Colee is chairman of the council. H. N. HARTWELL & Son, Inc., Boston, (Petro-Karbon, a new solid fuel) plans to use radio and other media in a campaign. The Dowd & Ostreicher, Inc., Boston, has been appointed to handle the account. McJUNKIN Advertising Co., Chicago, has been appointed to handle the account of the Universal Tourist Service, Chicago, which plans to use radio and newspaper advertising featuring a service to visitors at the Century of Progress exhibition. GENERAL BAKING Co., New York, makes up lists in February, and will use radio with other media. Batten, Barton, Durstine & Osborn handles account. FLOYD GIBBONS School of Broadcasting, Washington, D. C, has appropriated 312,000 to $15,000 for a campaign to promote its course in technique of broadcasting. Radio will be used with other media. L. L. Menne directs advertising. Ruthrauff & Ryan, New York, handles account. TEST CAMPAIGNS PROVE KOIL'S LEADERSHIP Advertisers who compare costs with results say KOIL is Omaha's most profitable medium. Admen attribute this greater pulling power to KOIL's overwhelming leadership in its area. (Surveys show KOIL to be the favorite of 63% of the Omaha audience.) The right market plus the right medium means profitable sales. Come to Omaha where KOIL will do the job right. Affiliated with NBC's Blue Network MAHA THE TEST STATION "Voice of Barnsdall — the World's First Refiner" COMMERCIAL DEPT., • OMAHA, NEB. SUN OIL Co., Philadelphia, (Sunoco products) makes up lists during January, including radio. M. H. Leister is advertising manager. Roche, Williams & Cunnyngham, Chicago, handles American advertising, and Tandy Advertising Agency, Ltd., 204 Richmond St. W., Toronto, handles Canadian advertising. G. W. VAN SLYKE & HORTON, Albany, N. Y., (cigars) will use radio and newspapers in a new campaign for which lists will be made in January. Moser, Cotins & Brown, Inc., Utica, N. Y., is handling account. John Herlihy is Van Slyke advertising manager. EASTMAN KODAK Co., Rochester, N. Y., (kodaks and films) makes up lists during January, using radio and other media. J. Walter Thompson, New York, handles account, with Canadian advertising placed by Baker Advertising Agency, Ltd., Toronto. Export advertising is placed by Gotham Advertising Co., New York. H. H. Imray is Eastman advertising manager. CEASE DISTRIBUTING Co., New York, (Cease for Colds) will use radio and newspapers in a campaign to be handled by Ray Hawley Associates, New York. JOHN P. SQUIRE Co., Cambridge, Mass., (meat packers) is planning a new campaign through 1933 that includes the use of radio. AGENCIES AND REPRESENTATIVES THE CHAS R. STUART Advertising Agency, Inc., of Los Angeles, is resuming the complete handling, originating and placing of Bank of America advertising Jan. 1. This agency was the originator and developer of Bank of America (formerly Bank of Italy) advertising some 16 years ago and handled the account continuously until April, 1931. On March 1, 1932, Stuart was again retained to write the bank's advertising, at which time he inaugurated the outstandingly successful "Back to Good Times" campaign. The Stuart Agency is establishing completely staffed and equipped headquarters in San Francisco, and will occupy studio offices on the roof of 625 Market Street. Charles Levitt, formerly of San Francisco, and for the past two years in his own advertising business in Los Angeles, will join the Stuart Agency as Los Angeles manager. REINCKE-ELLIS Co., Chicago, announces change in corporate name to Reincke-Ellis-Younggreen & Finn. The new partners, Charles C. Younggreen and Joseph H. Finn, were formerly with McJunkin Advertising Co. R. J. REYNOLDS Tobacco Co., Winston-Salem, N. C, has appointed William Esty & Co., New York, to handle the Camel cigarette and Prince Albert smoking tobacco accounts. MASON McGUIRE has been promoted to head of the radio department of the Chicago office of N. W. Ayer & Son, succeeding Stuart Hawkins. RUTH R. ANDERSON has been appointed head of the radio department of Caffrey & Co., Oakland, Cal. agency. WMBD, Peoria, 111., has selected Free and Sleininger, Chicago, to be exclusive representatives in the national field, according to Edgar L. Bill, WMBD president. FLORISTS' Telegraph Delivery Ass'n, Detroit, has reappointed Brooke, Smith & French, Inc., Detroit agency, as its advertising counsel, Albert Barber, executive secretary of the association announces. Advertising plans of the association for 1933 are now being formulated, Mr. Barber said, and will go into effect late in January, following a meeting of directors in Detroit. EQUIPMENT GENERAL RADIO Co., Cambridge, Mass., has just issued its Catalogue G, listing most of the equipment it produces applicable to broadcasting stations, together with prices. It is available upon request to qualified parties. A NEW $22,000 Wurlitzer pipe organ of the type built specially for broadcasting and recording is being installed by WBBM, Chicago, and will be in operation this month with Wilson Doty at the console. J. C. McNARY, Chevy Chase, Md., who has been servicing numerous broadcasting stations with a frequency measuring service, announces a new rate schedule, making the service more flexible and in many cases cheaper. A CONTRACT for installation of the largest air conditioning system in the world in the broadcasting studios and lower floors of the new 70-story RCA building in Rockeller Center, New York, has just been awarded to the Carrier Engineering Corp. Under a previous contract the same corporation is completing installation of similar systems in the RKO Roxy Theater and International Music Hall in the same development. SOUND SYSTEMS, Inc., subsidiary of WHK, Cleveland, has signed a contract to rebuild the entire radio installation at the new U. S. Marine Hospital in Cleveland. Trouble in the original setup developed recently. WHK has arranged a temporary installation so that the veteran patients there will not be without radio entertainment while permanent work is being done. Service is through headsets at the bedsides except in the main auditorium. Provision is being made for the use of recorded music and microphone pick-ups. ENGINEERS Eddie Ruggles, Mel LeMon and Ken Taylor, of KMPC, Beverly Hills, Cal., have installed an entire new system of speech input equipment in the station, thus enabling KMPC to transmit programs to its sister station KRKD at the same time it is broadcasting. KTAB, Oakland, Cal., has installed new pick-up equipment in order to rebroadcast certain programs of KNX, Hollywood. STUDIO NOTES UNDER sponsorship of KSTP, St. Paul, Minn., the Radio Council in Education started on a thrice-weekly schedule, quarter hour programs, on Dec. 5. A council of prominent educators, juvenile court judges and welfare officials has been formed to aid in the planning of all educational programs. Full details of each program will be publicized through distribution of 85,000 pamphlets over the state and publication of notices in every parent-teacher and welfare organ in Minnesota. THE UNBEATEN CBS ping pong squad, composed of announcers and headed by Head Coach Ted (Bunny) Husing is being whipped into shape for an anticipated post-season clash with NBC's team of announcers. "May the best team win," said Coach Husing, "if any." THE FOURTH annual spelling bee conducted by WBBM, Chicago, in cooperation with public, Catholic and Lutheran parochial schools began its 1932-33 series of bi-weekly matches Nov. 29. Student contestants are selected by means of preliminaries in the schools. WJJD, Chicago, has arranged with Radio Guide for a daily program of news and comment about radio folk. A NEW management has taken over 1 WSBC, Chicago, as the result of financial difficulties. Announcement of the reorganization of the station's affairs and the new personnel will be made within a few weeks. The station will continue to use the studios in the Crillon Hotel, formerly the New Southern. Its broadcast time is 6% hours daily with the time split with two other Chicago stations, WE DC and WCRW. A HOOKUP between WOL, Washington, and WINS, New York, was utilized Dec. 5 to bring to listeners of both cities a running account of the hunger march on Washington. The Hearst Radio Service announces that it will repeat this hookup from time to time during the present Congress to cover events of exceptional interest. A NEW feature on KMPC, Beverly, Hills, Cal., is the weekly broadcast of famous prize fights, recreated by John Driscoll, sports announcer. The fights go back 30 or 35 years and are said to be creating considerable interest among the older residents of Los Angeles and vicinity. ANTICIPATING the return of beer, alert WOR, Newark, recently staged two "brewery auditions" so that brewers could decide in advance what kind of programs they wished to sponsor once beer is legalized. WMAQ, Chicago, in cooperation with the Institute of Radio Service Men, has inaugurated a series of broadcasts entitled "Radio Service News Flashes" with a four-fold purpose: (1) to stimulate interest in radio; (2) to demonstrate the value of an efficiently operating receiver; (3) to hold present audience; (4) to suggest new applications of radio. ESTABLISHING another link between radio and aviation, KMOX, St. Louis, has started a novel program recounting the accomplishments of aviation three time a week. George E. Bounds, sales director of Parks Air College, is the reporter. HERALD, DEAN AND CURT, "The Vagabonds," of WSM, Nashville, have written and produced more than 5,000 radio programs during their seven years association on the air. They have appeared on NBC and CBS and in the studios of more than 50 major stations throughout the country. EIGHT new programs each presenting a new type of radio entertainment will be added to the broadcasting schedule of WCAU, Philadelphia, according to Stan Lee Broza, program director. The new programs are "Winnie and Mother Gumpert," rural act; Havens and Mack, "Two Girls at Two Pianos" with Gene Marvey, tenor; Willard Singley, "Mellow Melodies,'; "Love Letters to Janet Joyce"; "At the Dance," Doc Dougherty and Orchestra, with Virginia Baker; "You Said It," with Jimmie, Jr., Ella; Joe McGrath and Orchestra in "Wake Up and Smile," and "Young America," which features a group of talented youngsters each 16 years of age who have graduated from the "Children's Hour." DAILY EXPERIMENTAL television service has been started by CBS from W2XAX, which was installed along side W2XAB, sight and sound 107meter station in the CBS building. New York. Images are transmitted every day except Saturday and Sunday from 4 to 4:45 p.m., EST. PRINCIPAL prize winners in the $6,000 contest held in connection with the radio version of the '"Phantom of Crestwood" mystery over NBC during August and September, are announced as follows: Miss Grace Morris Price, Pittsburgh, first prize, $1,500; Edwin L. Leibert, New York, second prize, $1,000; Les Son de Regger, Des Moines, third prize, $750; Royden Stewart, Tulsa, Okla, fourth prize, $250; Ermald Eaton, Rio Linda, Cal., fifth prize, $150. Page 22 BROADCASTING • December 15, 1932