Broadcasting (Oct 1931-Dec 1932)

Record Details:

Title:
Broadcasting
Date:
Oct 1931-Dec 1932
Publisher:
Washington, D.C. : Broadcasting Publications Inc.
Volume:
Broadcasting (Oct 1931-Dec 1932)
Leaf #:
0001003
Language:
English
Subjects:
Radio Periodicals, Broadcasting -- United States -- Periodicals
Collection:
Broadcasting & Recorded Sound
Format:
Periodicals
Contributor:
Library of Congress, MBRS, Recorded Sound Section
Sponsor:
Library of Congress, Motion Picture, Broadcasting and Recorded Sound Division
Coordinator:
Media History Digital Library
Description:
This trade paper began in 1931 with a focus on radio, but as the TV industry expanded in the post-World War II era, the paper increasingly became devoted to television (even the title changed to BROADCASTING TELECASTING). Developments in technology, policy, advertising, and programming were covered. The paper's advertisements and articles reveal the intricate relationship among sponsors, stations, program suppliers, and station representatives -- the industry's term for middle-men who represented numerous local stations in negotiations with national sponsors. The success of particular stations or programming choices are frequently trumpeted in BROADCASTING'S advertisements -- always with the goal of selling more of something, such as a film program or a station's spot advertising time. -- Eric Hoyt, 2014
Date Added:
October 20, 2022
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Mother Survey— "It's broccoli, darling!" Little Boy Time-Buyer — 44 1 say it's spinach— and I say to hell with it!" LUlLlL (AyUi/UQ ttio LU JTcLe-f ill IIU W^lTW# II fl~ deserves a place in the hall of fame as M. the only radio station in Chicago never to place first in a popularity survey (except those we had made ourselves, which we always won — don't be silly). So somehow we'll just have to struggle along playing second fiddle and be content with doing all the business. It's tough and something should be done about it. We sometimes feel there might be a slight ray of hope in the fact that we consistently carry more local and spot timeage than all other major stations in Chicago combined. And then, too, we have contract renewals of over 70% and occasionally we try to console ourselves by reasoning that more satisfied advertisers might possibly mean a larger and more responsive audience — and that ought to count for something. But then about this time, in walks some eastern time buyer — whips out a sheaf of papers — and says, "I see you didn't win the Crosley survey — how come you can't clear time for Phillip's Petroleum." Really, it's disheartening. Still on the one hand surveys may be mighty fine things, yes sir. They provide employment for civil engineers, and uncivil radio experts who call people up at all hours of the day and night to ask if their radio is turned on — and if so to whom and why — as if anybody cares. Then, on the other hand, surveys may be a lot of spinach. So what the HELL? The Air Theatre ' WBBM * Chleago Western Key Station of the Columbia Broadcasting System 2 o.OOO Watts 770 Kilocycles Clear Channel December 15, 1932 ■ BROADCASTING Page 23