Broadcasting (Oct 1931-Dec 1932)

pecially noted for its broadcast of local events for New Yorkers from the big arenas, of sports, theatricals, etc. Nearly every radio station has done something spectacular along this line, and radio shows, which because of the depression were not so common this year, have also served to bring the public in closer touch with the studio activities through the personal appearance of artists in crystal studios and on stages at such exhibits. As to Results IT IS DIFFICULT to trace direct results in increased business toward all of these forms of promotion, whether they are paid advertising or publicity. No one can study this field without grasping its magnitude — the millions of dollars and the hours of effort devoted toward the two chief objectives of station promotion which are increasing the size of the audience and increasing the amount of business — without feeling that all of this has served not only to build the radio broadcasting industry into a gigantic enterprise, but has served to put dozens of broadcast stations on a sound and profitable basis. Without attempting to state how much can be expected from an aggressive promotional campaign for your station, I am convinced that without one, you cannot succeed, financially or otherwise. In handing me the subject of Station Promotion, the chairman of the Commercial Section of the association suggested that I get some information about open-time bureaus and their effectiveness. My study of this field would indicate that this has no very prominent place in radio station promotion, and after a series of discussions and much correspondence between branch office representatives, time brokers and agencies, I find that there is actually no need for such a thing as the open time bureau, which cannot be supplied by quick reference, telegram or telephone to the radio station management or commercial department. A NATIONAL contest for nonprofessional song writers is being staged by Orchestra World, New York, with Paul Whiteman, Rudy Vallee, Guy Lombardo, Ben Bernie and Isham Jones acting as judges. Full particulars are carried in the November issue of the periodical. Radio vs. ASCAP {Continued from page 18) rick Martens, George W. Meyer, Sigmond Romberg, Oley Speaks, Will von Tilzer, Harry Warren, and Joseph Young, composers. "It is particularly interesting to note that out of 271 numbers on the current list of ASCAP 'restrictions,' 219 or 81 per cent are controlled by members of the board of directors of ASCAP. "Reports from New York indicate that ASCAP is becoming aggressive against other victims besides broadcasters. These include hotels, theatres, cabarets and other places of entertainment as well as drug stores and even bootblacks who use radio sets to entertain their customers. One of the most recent forms of this activity has been a demand for ASCAP licenses from the operator of 'sound trucks' using radio receiving sets. If there are any such victims in your vicinity, I would suggest that you advise them to lay their cases before their Congressmen. I should also appreciate detailed information concerning such complaints. It is highly important that every phase of copyright racketeering be given the benefits of public attention." Shuler's New Appeal APPEAL of the Shuler case, raising the issues of free speech and property rights, to the Supreme Court of the United States, was sought in a petition filed Dec. 14 by Louis G. Caldwell, Shuler counsel. The Court of Appeals of the District of Columbia on Nov. 28, sustained the Radio Commission's order deleting KGEF, of Los Angeles, more than a year ago. On Dec. 10, Mr. Caldwell procured from the Court of Appeals a stay of mandate, which prevents the Commission from erasing from the records the KGEF assignment while the litigation is pending, although the station has been off the air since last year, and KFAC, Los Angeles, has been using full time on the wave. The appeal of KDYL, Salt Lake City, from the Commission's decision granting KLO permission to move from Ogden to Salt Lake City has been dismissed by the Court of Appeals on motion of KDYL counsel. Frequency Measuring Service Many stations find this exact measuring service of great value for routine observation of transmitter performance and for accurately calibrating their own monitors. MEASUREMENTS WHEN YOU NEED THEM MOST R. C. A. COMMUNICATIONS, Inc. Commercial Department A RADIO CORPORATION OF AMERICA SUBSIDIARY 66 BROAD STREET NEW YORK, N. Y. to the National Corn Husking Contest Another World's record was broken November 10th on the Peterson farm, near Galva. 111. This time by Carl Seiler of Oneida, 111., who made the remarkable score of 36.914 bu. in 80 minutes (that's about 46 ears a minute), beating the former National Champion, Elmer Williams of Kewanee, 111., whose 1931 record was 35.8 bu. per hour. What a wonderful achievement! 50.000 farmers attended the National Corn Husking Contest at the invitation of WLS cooperating with the farm papers of the cornbelt. Doesn't that again emphasize the fact that WLS has a responsive audience? And that's only one-tenth the story — there are ten times more than these 50.000 farm folks who listen and keep on listening to WLS. Let us tell you more about it! WLS 50,000 Watts . 870 Kilocycles THE PRAIRIE FARMER STATION PART of the NATIONAL CORN HUSKING CONTEST CROWD December 15, 1932 • BROADCASTING Page 27