Broadcasting (July - Dec 1939)

Record Details:

Title:
Broadcasting
Date:
July - Dec 1939
Publisher:
Broadcasting Publications Inc.
Volume:
Broadcasting (July - Dec 1939)
Leaf #:
0009
Language:
English
Subjects:
Radio Periodicals, Broadcasting -- United States -- Periodicals
Collection:
Broadcasting & Recorded Sound
Format:
Periodicals
Contributor:
Library of Congress, MBRS, Recorded Sound Section
Sponsor:
Library of Congress, Motion Picture, Broadcasting and Recorded Sound Division
Coordinator:
Media History Digital Library
Description:
This trade paper began in 1931 with a focus on radio, but as the TV industry expanded in the post-World War II era, the paper increasingly became devoted to television (even the title changed to BROADCASTING TELECASTING). Developments in technology, policy, advertising, and programming were covered. The paper's advertisements and articles reveal the intricate relationship among sponsors, stations, program suppliers, and station representatives -- the industry's term for middle-men who represented numerous local stations in negotiations with national sponsors. The success of particular stations or programming choices are frequently trumpeted in BROADCASTING'S advertisements -- always with the goal of selling more of something, such as a film program or a station's spot advertising time. -- Eric Hoyt, 2014
Date Added:
October 06, 2022
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RADIO MARKET ATLAS EDITION BROA^STING Sroadcast Advertisincf Vol. 17 • No. 1 JULY 1, 1939 WASHINGTON, D. C. $4.00 the Year $3.00 the Year 15c the Copy Published Semi-Monthly, 23th issue (Yearbook Number) Publislied in February A This man's waffle ire sells well at $4.85. This same man's waffle iron sold 100% better when mentioned once on WOR. "I am on urgent business," said the distinguished-looking visitor, "do not dare to detain me unless you have something important to show." "We have," we replied, "it's our more than 60 success stories — may we lead you to the file?" WOR, 1440 BROADWAY, IN NEW YORK