Broadcasting (Jan - June 1945)

Record Details:

Title:
Broadcasting
Date:
Jan - June 1945
Publisher:
Broadcasting Publications Inc.
Volume:
Broadcasting (Jan - June 1945)
Leaf #:
000809
Language:
English
Subjects:
Radio Periodicals, Broadcasting -- United States -- Periodicals
Collection:
Broadcasting & Recorded Sound
Format:
Periodicals
Contributor:
Library of Congress, MBRS, Recorded Sound Section
Sponsor:
Library of Congress, Motion Picture, Broadcasting and Recorded Sound Division
Coordinator:
Media History Digital Library
Description:
This trade paper began in 1931 with a focus on radio, but as the TV industry expanded in the post-World War II era, the paper increasingly became devoted to television (even the title changed to BROADCASTING TELECASTING). Developments in technology, policy, advertising, and programming were covered. The paper's advertisements and articles reveal the intricate relationship among sponsors, stations, program suppliers, and station representatives -- the industry's term for middle-men who represented numerous local stations in negotiations with national sponsors. The success of particular stations or programming choices are frequently trumpeted in BROADCASTING'S advertisements -- always with the goal of selling more of something, such as a film program or a station's spot advertising time. -- Eric Hoyt, 2014
Date Added:
November 03, 2022
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HALF-A-MILLION BUSINESSMEN WILL READ THIS BLUE COOPERATIVE PROGRAM ADVERTISEMENT IN: Women's Wear Daily Men's Wear „ Retailing Home Furnishings The Jewelers' Circular-Keystone Chain Store Age' (Druggists) Chain Store Age (Grocers) Modern Brewery Age Bakers' Weekly Bakers' Helper National Carbonator & Bottler The Milk Dealer Ice Cream Review Radio Daily Broadcasting N. A.I. Tire Dealers Want this great Network Show to Sell for you Locally? Ethel and Albert are a young couple—who live like the rest of us — only funnier! On the air daytime Mondays through Fridays— each gay episode is '^mplete in itsdf. QUICK FACTS ABOUT OTHER BLUE NETWORK CO-OPERATIVE PROGRAMS RAYMOND GRAM SWING: Selected by 600 editors as Best News Commentator of the year; broadcasting direct from Washington. Early evening, Mon.-Fri., 1 5 minutes. JOHN B. KENNEDY: Famed writer, newsreel commentator and radio analyst, broadcasting direct from New York. Early afternoon, Mon.Fri., 15 minutes. CORRESPONDENTS AROUND THE WORLD: Direct from all the historymaking hot spots of the globe, 14 Blue Network correspondents bring the news right from where it's happening! Mornings, Sun.-Fri.,l 5 minutes. BAUKHAGE TALKING: Direct £rom Washington. Baukhage gets his news from men who make it— the White House, Cabinet Members, Congressional leaders. Midday, Mon. Fri., 15 minutes. MARTIN AGRONSKY: Direct from Washington. Famous news analyst, who has broadcast from all over the world. Early morning, Mon.. Sat., 15 minutes. KIERNAN'S NEWS CORNER: Walter Kiernan direct from New York. One of the outstanding human interest reporters of our time. Mon.-Fri., early evening, 1 5 minutes. Available East only. DICK TRACY: Famous juvenile adventure series. Late afternoon. Monday through Friday, 15 minutes. YOU can sponsor "The Private Lives of ETHEL and ALBERT'' as broadcast live from New York... and pay only for your own area! Now you can cash in on the proven audience appeal of Ethel and Albert— that delightful young twosome whose intimate, true-tolife comedy show on the Blue is fast making them America's favorite married couple! This outstanding Blue Network program is made available live for local sponsorship through the Blue's Co-operative Program set-up an ideal set-up for you to sell your produas right in your own territory! Here's how this works . . . Ethel and Albert will originate in the Blue's studios in New York at a popular daytime period. The program then goes out live over the network—and your local Blue station announcer gives your commercials during the broadcast, identifies this swell show as yours! Think of the prestige and appeal your sales message will carry when it's linked in listeners' minds with this big-time network program! And think of the show's low cost— for remember, you pay only your own share for your own area!. , . Ask any Blue Network Station for all information, or contact the Co-operative Program Division of 30 ROCKEFEUER PLAZA, NEW YORK, N. Y. AH BRlCAii BROADCASTING COMPANY, INC.