Broadcasting (Jan - Mar 1949)

Record Details:

Title:
Broadcasting
Date:
Jan - Mar 1949
Publisher:
Broadcasting Publications Inc.
Volume:
Broadcasting Telecasting (Jan - Mar 1949)
Leaf #:
000310
Language:
English
Subjects:
Radio Periodicals, Broadcasting -- United States -- Periodicals
Collection:
Broadcasting & Recorded Sound
Format:
Periodicals
Contributor:
Library of Congress, MBRS, Recorded Sound Section
Sponsor:
Library of Congress, Motion Picture, Broadcasting and Recorded Sound Division
Coordinator:
Media History Digital Library
Description:
This trade paper began in 1931 with a focus on radio, but as the TV industry expanded in the post-World War II era, the paper increasingly became devoted to television (even the title changed to BROADCASTING TELECASTING). Developments in technology, policy, advertising, and programming were covered. The paper's advertisements and articles reveal the intricate relationship among sponsors, stations, program suppliers, and station representatives -- the industry's term for middle-men who represented numerous local stations in negotiations with national sponsors. The success of particular stations or programming choices are frequently trumpeted in BROADCASTING'S advertisements -- always with the goal of selling more of something, such as a film program or a station's spot advertising time. -- Eric Hoyt, 2014
Date Added:
November 10, 2022
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JOHN OUTLER JR. (r), WSB-TV Atlanta gen. mgr., and Lou Wells, Atlanta branch mgr. of Foremost Dairies, get a laugh out of Woody Willow (I), sponsored by dairy on WSB-TV. JOHNNY Desmond (center), star of new Mutual show, joins in a laugh with A. R. Nathan (I), advertising v.p. of Ronson Art Metal Works, sponsor, and Jack Wyatt, Cecil & Presbrey radio director. HUGH A. L. HALFF (I), pres. and gen. mgr. of WOAI San Antonio, joins Army brass in welcoming Bob Hope (center) and Doris Day (r) when Mr. Hope brought his company to San Antonio for service show at Lackland Air Base. OF the 18 new Senators these 17 appeared on two programs of the CBSWTOP Washington Capitol Cloakroom program. They are (I to r) Robert Kerr (D-Okla.), Russell Long (D-La.), Bert Miller (D-ldaho), Margaret Chase Smith (R-Me.), Melville Broughton (D-N.C), Allen Frear Jr. (D-Del.), Andrew Schoeppel (R-Kan.), Karl Mundt (R-S. D.), Lyndon Johnson (D-Tex.), Lester Hunt (D-Wyo.), Clinton Anderson (D-N. M.), Virgil Chapman (D-Ky.), Guy Gillette (D-lowa), Robert Hendrickson (R-N. J.), Estes Kefauver (D-Tenn.), Hubert Humphrey (D-Minn.) and Paul Douglas (D-lll.). Sen. Kerr is affiliated with the ownership of WEEK Peoria, III., and Mrs. Lyndon Johnson owns KTBC Austin. ATTENDING opening of WDTV Pittsburgh are'Dr. Allen B. DuMont (seated center) and (standing, I to r) David L. Lawrence, mayor of Pittsburgh, and Donald Stewart, gen. mgr. of station. Seated rear: Mrs. Stewart and Mrs. DuMont. Seated front: Mrs. Lawrence and Yvonne DuMont. AT salute by NBC to Chicago's Radio Management Club marking start of East-Midwest TV programming were (I to r) Paul McCluer, NBC Central Div. sales mgr.; Evelyn Knight, singer; Lanny Ross, star of Swift Show, and Vernon Beatty, Swift & Co. adv. dir. WORKING agreement between Cfifcago Daily News and WENRTV (ABC) Chicago is surveyed by Louis L. Pryor (I), promotion director of paper, and John H. Norton Jr., ABC Central Div. v. p. BILL Bennett, KTHT Houston gen. and comm. mgr., "persuades" Graham Boone, head of new Houston office of Leche & Leche adv., to make KTHT first staHon under Mr. Boone's signature to get Duncan Coffee Co. contract. DURING annual sales meet held in New York by Philip Morris & Co., David Lyon, Cecil & Presbrey account executive, summarizes main copy points stressed on tobacco firm's — Queen for a Day and Kate Smith Sings. '^^^