Broadcasting Telecasting (Jan-Mar 1952)

.PAUL MARTIN, news editor at WCCC Hartford, joins the station's sales staff. TED SMITH, WCAU Philadelphia, to WTVN (TV) Columbus, Ohio, sales staff. NORMAN BROWN, Radio Time Sales Ltd., Toronto, elected chairman 'lof newly organized Radio Station Representatives Assn. of Canada, 1. j same city. X^at±onaU • • • PAUL GODOFSKY. president and general manager, WHLI-AM-FM iHempstead, L. I., named chairman of Long Island Committee to pub o. llicize "Alert America" civil defense exhibit in Hempstead. Mr. Godofsky (also elected to board of directors for Legal Aid Society of Nassau County. I. . . CALVIN J. SMITH, manager, KFAC Los Angeles, named radio chair Iman for 1952 Heart Assn. Campaign. . . . HARRY ENGEL, manager, iKVEN Ventura, Calif., recovered from injuries received when his car jioverturned while enroute to San Francisco during early January. . . . JOHN G. JOHNSON, part owner, general manager and secretary-treasurer of Winston-Salem Broadcasting Co., operator of WTOB WinstonSalem, N. C, given the distinguished service award by the city's Junior IChamber of Commerce. ^^|GENE WILKEY, general manager, WCCO Minneapolis, was host at a icommendation dinner honoring several police officers for their "praiseworthy and efficient work as members of the force." . . . GORDON C. :', .PENTZ, assistant manager, KWBE Beatrice, Neb., appointed editor of f'^eatrice Kiwanis Club Bulletin. . . . JOHN D. GALE, manager of Paul H. Raymer Co., L. A., father of a boy, John D. Jr., Jan. 21. ^•'FUNERAL services were held last Tuesday for Richard F. Connor, ^..49, general manager of KOWB "Laramie, Wyo. and part owner of KNAK Salt Lake a-iCity, in Chapel of :;oi<the Chimes, Inglefivood Park Metnorial Cemetery, ^^Inglewood, Calif. ^\ Mr. Connor died iin Laramie on (Ian. 17 following pjlb heart attack ' [B»T, Jan. 21]. j In radio since sr(iBl929, he was at llpne time manager of KMPC and jfeRKD Los Angeles and coordinator-manager of Southern California Broadcasters Assn. During World War II, Mr. Connor was OWI chief of station re lations and later assistant to the president and station relations manager of MBS. Surviving are his wife, Mrs. Lucille Connor; a daughter, Mrs. Gloria Whitney of Salt Lake City; two sons, Richard Jr. of Fort Holabird, Md., Ned of Laramie; and a brother, Ned Connor, general manager of KRKD. Mr. Connor The Nation's GOING WILD over "THE MAGIC WORD" Radio's NEWEST GAME A TOP SELLER IN EVERY MARKET For Information, Write or Wire: JOHN GREENE PRODUCTIONS Box 641 Rock Hill, South Carolina To Be on NBC Jan. 31 HIGHLIGHTS of Eddie Cantor's 60th birthday party, to be held Thursday at New York's Hotel Commodore, will be broadcast by NBC radio, 10:35-11 p.m. EST. Price per plate for the birthdaydinner party will be a $1,000 State of Israel Savings Bond. Mr. Cantor currently is one of the rotating stars of Colgate Comedy Hour (NBC-TV, Sundays, 8-9 p.m.), and also as star of his own radio show (NBC, Tuesdays, 10-10:30 p.m.). Principal speaker at the celebration will be Vice President Alben W. Barkley. Roster of speakers will also include notables in entertainment and political fields. Mr. Cantor's efforts on behalf of charitable and civic causes have brought him citations from U. S. Treasury, War Dept., Heart Assn., National Conference of Christians & Jews, Jewish War Veterans, and Catholic War Veterans. He is responsible for coining the phrase "March of Dimes" in the campaign against polio. 8ROADCASTING • Telecasting To a time buyer with a client who wants lagniappe Now that the smoke of the holiday parties has cleared away, giving place to the normal, everyday smoke of battle, let's discuss a truth that is stronger than friction, an eternal verity of the great Midwest, the pulling power of WMT. We're not blase, understand, but we just don't get butterflies in the stomach anymore when we find more evidence of WMT's selling oomph. We expect it. For example, whenever visiting firemen get the grand tour through the station, we jusl point to Killian's Department Store across the street and casually mention how they sold 2,200 pairs of socks with one commercial on their regular 9 a.m. news . . . and 600 men's belts with another single shot. Day in and day out we hear tell about folks who buy something or do something because WMT suggested it. We know WMT persuades — '10,000 of our Eastern Iowa friends turned out for our annual Farm Field Day. One of our prize stories of persuasion, though, is this: Man named Joslyn runs a store in Manchester, 40 miles up the road. He bought a covey of spots on WMT to push a sale. Couple days later he phoned. "Call off your announcers, I'm cleaned out," quoth Mr. J. "What's more," he added a bit wistfully, "we had burglars last night." Now where else in the world can you get lagniappe like that? CEDAR RAPIDS BASIC CBS RADIO NETWORK • 5,000 WATTS • 600 KG REPRESENTED NATIONALLY BY THE KATZ AGENCY January 28, 1952 • Page 59