Broadcasting Telecasting (Oct - Dec 1952)

HOLIDAY SPIRIT Wreathes Stations' Programs STATIONS across the nation decked their program schedules with boughs of holly, in keeping with the advent of Yuletide. Among stations which last week had reported their special Christmas activities were: WEEI Boston offered a festival of music to commuters of the Boston & Maine Railroad for the 14th consecutive year. WEEI aired seasonal music at Grand Concourse of North Station from Dec. 17 through Dec. 24. WALK-AM-FM Patchogue, Long Island, N. Y., presented several Christmas transcriptions and remotes, including a program of carols by combined choirs of all Patchogue churches. WIP Philadelphia went all out for Christmas week festivities with programs designed for fun, music and the holiday spirit. Schedule included nationally known stars and music units. WDTV (TV) Pittsburgh offered viewers the most elaborate Christ FTC IN LATHER Eyes Chlorophyl Ads CHLOROPHYL — the chemical agent which has changed many a pink toothbrush to green and given gag writers new heart — has fallen under the scrutiny of the government. The Federal Trade Commission Dec. 19 directed its Bureau of Industry Cooperation to hold a conference on advertising claims made for chlorophyl and chlorophyl products. The commission said it felt a meeting "to be in public interest at this time because (1) of the many all-inclusive advertising claims made in various newspapers and other media [including radio and TV], and (2) the conflicting statements made by the experts quoted in such advertising." All available scientific and other data will be explored and developed by FTC with a view toward taking possible corrective action, the commission added. mas programming in the station's four-year history. WFIL-TV Philadelphia, among other offerings, presented "The Story of Silent Night" for the sixth consecutive year, midnight to 12:30 a.m. Christmas Day. United Broadcasting Co. held its annual Christmas party Dec. 14 at Washington's Shoreham Hotel for executives of UBC stations: WOOK WFAN (FM) Washington; WANT Richmond, Va. ; WARK Hagerstown, Md.; WSID Baltimore, and WINX Rockville, Md. WRC, NBC outlet in Washington, D. C, presented "Amahl and the Night Visitors" Dec. 20. WNBW (TV) Washington offered Midnight Mass from St. Patrick's Cathedral in New York from midnight to 2 a.m. Dec. 25. WWDC Washington broadcast the Christmas Tree lighting ceremony from the White House front lawn Dec. 24. Ceremony featured an address by President Truman. WGAY-AM-FM Silver Spring, Md., on Christmas Day, aired a four-hour "Christmas Festival" for the fifth consecutive year. Show featured Christmas stories and songs. WATV (TV) Newark, N. J., on Dec. 23 offered a new play entitled "Christmas Junction." Play was written by Don Luftig, WATV staff director. WHIM Providence, R. I., for the sixth consecutive year, serenaded downtown Christmas shoppers with a daily noontime program of holiday music. WGY Schenectady's Dec. 19 show, "Christmas Around the World," featured boys and girls from Canada, Australia, England, France, Italy and Greece telling what Christmas is like in rural areas in their countries. WBAL-TV Baltimore be<?an its Christmas programming Dec. 13 with a slate of Christmas music sung by combined glee clubs. Dec. 21, the station presented its own drama, an especially written story, entitled, "The Christmas Sparrow." WMAR-TV Baltimore, for the fifth straight year, telecast 2% hours of Christmas services Dec. 24. WTAG-AM-FM Worcester, Mass., presented the biggest Christmas party in the station's history Dec. 13. Two-hour show was presented in the 3,000-seat Poli Theater. WDSU-TV New Orleans, for the fifth consecutive year, telecast Midnight Mass from the city's St. Louis Cathedral, beginning midnight, Dec. 24. WDEF Chattanooga, Tenn., entertained more than 5,000 youngsters at the station's second annual Children's Christmas Party. WTVJ (TV) Miami, Fla., offered an original play, "Christmas in Korea," Christmas Eve. Play was written by Arthur L. Gray, WTVJ national sales manager. WNOX Knoxville enriched the city's Empty Stocking Fund campaign by $2,000, raised through a special broadcast Dec. 12. WELP Easley, S. C, helped underprivileged children by promoting the city's "Doll House," a collection and distribution center for toys and other contributions. WENK Union City, Tenn., for the fifth consecutive year, gave enthusiastic support to the local Junior Chamber of Commerce's "Chimes for Charity" project. WLW and WLWT (TV) Cincinnati talent staffs said "Merry Christmas" to their audiences in a two-hour "Holiday Helios" simulcast Dec. 21. ^ WJEL Springfield, Ohio, presented two special programs of Christmas music, featuring a local wellknown blind organist. KRES St. Joseph, Mo., observed Christmas Eve by carrying three separate church services that night and early Christmas morning. Kukla, Fran & Ollie (NBC-TV), under the direction of Burr Tillstrom, entertained at the annual Christmas Party of the Chicago Television Council. Kling Studios, Chicago, presented a special puppet feature, "Jingle All the Way" for children of employes, clients and friends. WJR Detroit, among other season programs, on Dec. 24 offered "Bud Guest's Special Christmas Party." WNAX Yankton, S. D., present • ed more than 700 gifts and over $100 in cash to the nearby Sioux City (Iowa) Boys and Girls Home, at its eighth annual Christmas Party. KMOX St. Louis, for the 17th consecutive Christmas Eve, presented Midnight Mass from what was reported to be the oldest permanent white settlement west of the Mississippi River. Services were aired from the historic Catholic Church in St. Genevieve, Mo. KDYL-TV Salt Lake City brought Christmas into the children's wards of several local hospitals, through BIG '53 SET SALES Joh nson Sees in Old TV Cities BIGGEST sale of TV sets will continue for some time in established markets where competition is heavy, supplemented by demand in areas opening up to the medium, with both markets offering a potential of six million sets in 1953 if newly licensed stations take the air when scheduled, in the opinion of W. C. Johnson, vice president in charge of sales for the Admiral Corp., Chicago. Mr. Johnson estimates the six million figure after analyzing results of new television stations going on the air, replacement of small screen or obsolescent receivers, and the "trend" to family ownership of two or more sets. He believes 750,000 to 1,250,000 of the sets sold in 1953 will be marketed in new TV cities, since some 100 stations have scheduled starting dates that year. an entertainment troupe, which included a Santa Claus. KSFO San Francisco on Dec. 21 broadcast a complete performance of Bach's "Mass in B Minor." KFEL-AM-FM Denver on Dec. 19 aired the Christmas Tree Lighting Ceremony from the City & County Building in Denver. Program featured city's leading choirs. KROW Oakland presented a fivehour Christmas greeting to northern California Dec. 24. Program included carols, cantatas and other Yuletide music. OREGON'S Only 50,000 WATT STATION KEX ABC Affiliate in Portland ©WESTINGHOUSE RADIO STATIONS Inc WBZ • WBZA • WOWO • KEX • KYW • KDKA • WBZ-TV National Representatives, Fiee & Peters, except for WBZ-TV; tor WBZ-TV, NBC Spot Sales Radio King! King with the listeners! They've given WWDC the best ratings we ever had — against the toughest kind of radio and TV competition. King with national spot advertisers ! They've spent more on WWDC in the first 11 months of 1952 than in any similar period in our history. King with local advertisers! They spend more money on WWDC than any other radio station in the Washington area. Yes! The king of the advertising buys is radio! And the king of the stations in Washington is WWDC! Let your John Blair man give you the whole WWDC story. In Washington, on a value basis — WWDC k!»8 Represented nationally by John Blair & Co. BROADCASTING • Telecasting December 29, 1952 • Page 67