Broadcasting Telecasting (Oct-Dec 1953)

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OCTOBER 5, 1953 35c PER COPY BROADCAST! NG IN THIS ISSUE: itives Choi Spot Invasion Page 27 *v Worldwide insion Planned Page 30 Number of ions Go on Aii Page 52 lutual Elects Four Board of Directors Page 62 E SECTION Starts on Page 79 ND year THE NEWSWEEKLY OF RADIO AND TV WHO and Get Iowa's Metropolitan Areas . piut the Remainder of Iowa! 4.4% CEDAR RAPIDS 10.7% TRI-CITIES 10.7% DES MOINES 3.1% DUBUQUE ■ 4.7% SIOUX CITY 65.4% REMAINDER OF STATE Figures add to more than 100% because Rock Island County, Illinois is included in Tri-Cities. THE "REMAINDER OF IOWA" ACCOUNTS FOR THESE SALES.: (Which You MISS Unless You Cover the Entire State) 65.4% Food Stores 61.6% Eating and Drinking Places 44.8% General Merchandise Stores 55.6% Apparel Stores 60.7% Home Furnishings Stores 65.1% Automotive Dealers 73.2% Filling Stations 79.6% Building Material Groups 60.4% Drugstores Source: 1 952-' 53 Consumer Markets KANSAS FREE & PETERS, INC. National Representatives BUY ALL of IOWA i Plus "Iowa Plus"-with WIHI® Des Moines . . . 50,000 Watts Col. B. J. Palmer, President P. A. Loyet, Resident Manager