Broadcasting Telecasting (Oct-Dec 1954)

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ADVERTISERS & AGENCIES FILM Hurst & McDonald, Chicago, elected vice president. Donald E. Smith, formerly senior account executive, Baker Adv. Agency, Toronto, to Kenyon & Eckhardt Ltd., same city, as vice president and general manager. William L. Bourke Jr. and Robert V. Frey, both formerly with John Shrager Inc., N. Y., to F. Arthur Caso Inc., same city, as senior account executive and radio-tv director, respectively. James F. Reynolds, formerly account executive, Howard H. Monk & Assoc., Rockford, 111., to Charles Bowes Adv., L. A., in same capacity. Bill Chase to Tatham-Laird Inc., Chicago, as account manager. Archie Foster, formerly vice president and executive committee member, Cecil & Presbrey, N. Y., to Ted Bates, same city, as contact executive. Malcolm J. Goldie, general manager, laboratories div., Van Camp Sea Food Co. (Chicken of the Sea Tuna), Terminal Island, Calif., appointed sales and advertising director; Clarence J. Harris, sales promotion manager, appointed sales manager. E. W. Falk, formerly plastics sales engineer, Co., N. Y. office, appointed commercial engineer, Mycalex Corp. of America, Clifton, N. J. Franklin J. Cornwell appointed advertising and sales promotion director, merchandising div., Monsanto Chemical Co., St. Louis; Ed ward L. Hodge ap MR FALK pointed general manager of sales of div.; Claude T. Bowen appointed appliance sales manager; Harry H. Balthaser appointed grocery sales manager; Tom E. Graham appointed assistant to Mr. Hodge; Joseph R. Larson appointed sales promotion manager, advertising and sales promotion dept. of div.; Frederick T. Lichirie appointed promotion manager for new products, advertising and sales promotion department. William T. Reedy, promotion manager, Hixson & Jorgensen Inc., L. A., to Rose Marie Reid, L. A. swimsuit manufacturer, as advertising manager, succeeding Alicia Kay Smith, former publicity-advertising manager, who will handle publicity exclusively. Barbara Cameron, executive secretary, Enterprise Adv. Agency, L. A., to James P. Shelley & Assoc., same city, as office manager and executive secretary. Lynn H. Hall to Morton & Stanton, Portland, Ore., as production manager. Charles Bigelow, research associate, Facts Consolidated, L. A., and instructor, U.S.C. extension div. course in psychological methods of measuring public opinion, to McCann-Erickson, same city, as research director. Sam R. Zaiss, manager, public relations dept., Rexall Drug Co., L. A., appointed assistant advertising manager, Tidy House Products Co., Shenandoah, Iowa. Arthur Stern, art director, Factor-Breyer Inc. (now Doyle Dane Bernbach Inc. ), L. A., to Rhoades & Davis, same city, as art director and production supervisor. David Dippel appointed assistant art director, Shappe, Wilkes, Gilbert & Groden Inc., N. Y.; Emory Powers to agency's copy department. Helen Davis, formerly timebuyer, Weiss & Geller, Chicago, to Clinton E. Frank, same city, in same capacity; Rue Dolan, formerly copywriter, Ruthrauff & Ryan, N. Y., to Frank agency in same capacity. Robert Wechsler, public information director, National Assn. for Mental Health, N. Y., to Benton & Bowles, same city, publicity-promotion staff. Betty Morse, account executive and copywriter, W. B. Doner & Co., Chicago, to copy dept., Grant Adv., same city. Roxane Cotsakis, Compton Adv., N. Y., and Stephen C. Birmingham, advertising dept., Gimbel Bros., Phila., to copy dept., Doherty, Clifford, Steers & Shenfield, N. Y. Allen Gray and Richard L. O'anoff to radio-tv staff, Aitkin-Kynett Co., Phila.; Din Jillson to agency. C. Robert Gruver, formerly assistant to general sales manager, Adam Scheidt Brewing Co., Norristown, Pa., to public relations staff, Gray & Rogers, Phila. Ben R. Donaldson, director, institutional adv., Ford Motor Co., Dearborn, Mich., and treasurer, Adv. Federation of America, elected to newly-created position, vice chairman, AFA; Franklin R. Hawkins, advertising director, Libbey-Owens-Ford Glass Co., Toledo, Ohio, elected to succeed Mr. Donaldson as treasurer. John H. Piatt, vice president and advertising and public relations director, Kraft Foods Co., Chicago, and George C. Dibert, vice president, J. Walter Thompson, Chicago, elected chairman and vice chairman, respectively, of Audit Bureau of Circulation. Phil Dexheimer, account executive, KBIG Avalon, Calif., elected president, U. of Southern California alumni chapter, Alpha Delta Sigma, national advertising fraternity, with Norman Moeller, president, Moeller & Shedd Advertising, L. A., as first vice president; Walton E. Brown, advertising manager, Northrup Aircraft Inc., Hawthorne, Calif., alumni affairs vice president; James Frost, director of sales development, CBS Hollywood, campus affairs vice president; Joe Mohl, account executive, Ross Roy Inc., Hollywood, secretary; Thomas O'Connor, account executive, McCarty Co., L. A., treasurer. William Bell, writer, McCann-Erickson, Chicago, and Lee Phillip, WBBM-TV there, were married Oct. 23. AGENCY SHORTS Phil D. McHugh Co., L. A., becomes McHughCather Adv. Agency, with new offices at 186 N. Canon Dr., Beverly Hills; telephone: Bradshaw 2-0233. Mr. McHugh, former radio-tv executive, becomes president while Myers B. Cather, account executive, becomes vice president and a principal. J. W. Nides Co., Beverly Hills, Calif., merges with Mort Goodman Adv., L. A., under Goodman firm name, with new offices at 614 S. San Vicente Blvd.; telephone: Webster 8-3993. Mr. Goodman is president and Mr. Nides executive vice president. NTA to Distribute Trouble With Father' NATIONAL TELEFILM ASSOC. Inc., New York, announced last week it has signed agreements with Hal Roach Jr. -Roland Reed Productions to distribute Trouble With Father, starring Stu Erwin, in the more than 200 markets in which the series has not been shown. The transaction involves the 104 half-hour episodes of the series, which already have been produced. For several years, the program had been sponsored by General Mills in a varying number of markets, and currently Chesterfield is sponsoring first-run episodes in 60 markets. NTA stressed that these episodes are not involved in the new agreement. NTA also reported that it is in negotiations for a national sale of The Country Doctor, starring Charles Coburn, under the terms of an agreement reached recently with Desilu Productions. Though NTA's transaction with Desilu covers a short-term period, a spokesman for the company said that NTA has offered to finance the major part of the production of 39 half-hours in this series in the event that a national sale is not achieved and a decision is made to offer it on a regional and local basis. It was explained that the latter arrangement would commit Desilu to supply "end" money and completion of production funds. The 39part series, an NTA spokesman said, carries a production budget of "well over $1 million." Screen Gems Plans Series for Falsraff PLANS for production after the first of the year of a major tv film series for Falstaff Brewing Co., by Screen Gems, are being announced today (Monday). An agreement between Screen Gems, tv subsidiary of Columbia Pictures Corp., and Falstaff Brewing (Falstaff beer) provides for a 52-week, half-hour dramatic film series which is expected to be aired about Oct. 1, 1955. As yet untitled, the new series will be Screen Gems' sixth major tv program. The Falstaff series will be "a dramatic anthology" and will feature top names as stars, writers and directors, according to Screen Gems, which will produce the films at Columbia Studios in Hollywood. The program will be shown in about 40 cities in the Midwest, Southwest and Far West where Falstaff beer has its principal distribution. Screen Gems will syndicate the series to other local and regional advertisers in the other sections. The agreement for the films was negotiated by Dancer-Fitzgerald-Sample, Falstaff's agency, which was represented by Al Kabaker, vice president in charge of radio and tv. General Artists Corp. represented Screen Gems. Prockter, Stephens, Conne Buy American Natl. Studios GROUP, headed by Bernard Prockter, William Stephens and Edward Conne, has purchased the American National Studios, Hollywood, for an undisclosed sum, buying out the remaining members of the syndicate, which took over the former Eagle-Lion Studios from Chesapeake Industries last January [B»T, Dec. 21, 1953]. Option price of $401,000 has been paid by Mr. Prockter, ANS president and executive producer; Mr. Conne, vice president in charge of the studio; Mr. Stephens, studio manager in Broadcasting • Telecasting November 1, 1954 • Page 35