Broadcasting

Apr-Jun 1958

Title:
Broadcasting
Date:
Apr-Jun 1958
Author:
Broadcasting Publications
Publisher:
Broadcasting Publications
Volume:
54
Language:
eng
Subjects:
Radio Periodicals, Television
Collection:
Broadcasting
Format:
Periodicals
Source:
Print
Contributor:
Library of Congress, Motion Picture, Broadcasting and Recorded Sound Division
Sponsor:
Library of Congress, Motion Picture, Broadcasting and Recorded Sound Division
Coordinator:
Media History Digital Library
Description:
This trade paper began in 1931 with a focus on radio, but as the TV industry expanded in the post-World War II era, the paper increasingly became devoted to television (even the title changed to BROADCASTING TELECASTING). Developments in technology, policy, advertising, and programming were covered. The paper's advertisements and articles reveal the intricate relationship among sponsors, stations, program suppliers, and station representatives -- the industry's term for middle-men who represented numerous local stations in negotiations with national sponsors. The success of particular stations or programming choices are frequently trumpeted in BROADCASTING'S advertisements -- always with the goal of selling more of something, such as a film program or a station's spot advertising time. -- Eric Hoyt, 2014