Broadcasting Telecasting (Oct-Dec 1959)

Record Details:

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MORE THAN EVER! Long the number one station in the nation's number one market, today WCBS-TV offers advertisers even more than the biggest audiences in all television. Channel 2 viewers are also the most responsive, as proven in a new, full-scale depth study conducted by the Institute for Motivational Research, in association with Market Planning Corporation (an affiliate of McCann-Erickson). Example: when asked which of New York's seven channels "has more of the programs that really make an impression, the ones you talk about," 2 out of every 3 respondents interviewed named WCBS-TV. Conversely, when asked which channel was being