Broadcasting Telecasting (Oct-Dec 1959)

Record Details:

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referred to in this statement, "they don't seem to have many new programs -I've seen most of them before/' only 2% mentioned WCBS-TVcompared to 85% who named non-network stations. Outcome? A distinct "climate of responsiveness" resulting in more anticipation, more active viewing on the part of Channel 2 audiences. And, according to the Institute's report, "far greater attention and interest in both programs and commercials seen on Channel 21" Call WCBS-TV or CBS Television Spot Sales for more of the findings which demonstrate why, now more than ever before, New York's blue-ribbon advertising medium is CBS Owned Channel 2 . . -WCBS-TV