Broadcasting Telecasting (Oct-Dec 1959)

Morton G. Bassett V. Pres. and N. Y. Office Manager Robert E. Eastman & Co., Inc Persuasion Persuasion is a matter of words. The right words have all the magic of "Open Sesame". Good Salesmen have the phrasemaker's feel. They can Sunday dress a product with persuasive, colorful exciting words . . . lend it a kind of extra glow. The late great Johnny Gillin was that sort of man. He let his competitors speak of ratings. He spoke of "audience appreciation" something with a character all its own. "These particular times", he would say, "have a very high audience appreciation". And really — doesn't "audience appreciation" add a glow to the merchandise? P.S. Another sales tip: In Detroit, CKLW personalities Toby David, Joe Van, Bud Davies and Ron Knowles make the listening glistening and the selling salubrious. Buy CKLW for showmanship and sales results. robert e. eastman & co., inc representing major radio stations WHEW • KNEW • KBOX • KQEO * KLEO • WIL • WRIT • WING • WPTR • WEEP • WAMS • KLAC ♦ CKLW • WCOL • WSBA • KTOK • KXLR • KJR WHBQ KDEO WAAB WSAV WZOK KXL KXOL WARM WKLO KSYD Ft k CALENDAR OF MEETINGS AND EVENTS IN BROADCASTING AND RELATED FIELDS (Indicates first or revised listing) Oct 5-6— Central Canada Broadcasters Assn. convention, Sheraton-Brock Hotel, Niagara Falls, Ontario Three fulltime Board of Broadcast Governors members— Carlyle Anderson, Roger Duhamel Andrew Stewart — in a question-answer Adv. Bureau St. Clair Inn regional manage& Country Club, and Dr session. Oct. 5-6 — Radio ment conference, St. Clair, Mich. Oct. 5-7— Institute of Radio Engineers' fifth national Communications symposium, Hotel Utica, Utica, N.Y. 0Ct. 5-9— Society of Motion Picture & Television Engineers, 86th semi-annual convention, StatlerHilton Hotel, New York. Oct 5-9 — llth annual convention and professional equipment exhibit, Audio Engineering Society Hotel New Yorker, New York. Technical papers from many nations have been submitted for presentation, covering newest theories, developments and achievements in the audio field, including stereo. Oct 6-7— Electronic Industries Assn., value engineering symposium, U. of Pennsylvania Virgil M Graham, associate director; R. S. Mandelkorn, Lansdale Tube Co., general chairman. 0Ct 6-&— Conference on Radio Interference Reduction, auspices IRE, Signal Corps and Armour Research Foundation, Museum of Science & industry, Chicago. Oct 6-11— Hearings on tv quiz show investigation by House Legislative Oversight Subcommittee, New Office Bldg., Washington. *0ct 7— Radio & Television Executives Society, newsmaker luncheon, Brig. Gen. Earle Cook, deputy chief signal officer, U. S. Army, speaks on Electronics and Broadcasting in the Space Age. Color film on subject will be shown. Roosevelt Hotel s Grand Ballroom, New York, noon. Oct. 7-9— Canadian Section, Institute of Radio Engineers, annual convention. Automotive Bldg., Canadian National Exhibition, Toronto, Ont. Oct. 8— International Workshop, Assn. of National Advertisers, Savoy-Hilton Hotel, New York. Oct 8-9— Advertising Federation of America third district (North Carolina, South Carolina, West Virginia), Poinsett Hotel, Greenville, S.C. Oct. 8-10— Alabama Broadcasters Assn. fall meeting, U. of Alabama. Oct. 9— Ohio Assn. of Broadcasters, Athletic Club, Columbus. Oct. 9-10— Indiana Broadcasters Assn., French Lick, Ind. *0ct 9-10 — North Carolina Assn. of Broadcasters and American Women in Radio & Television, fall meeting and area conference, respectively. Sedgefield Inn, Greensboro. Fred A. Palmer, Worthmgton, Ohio, sales consultant on "Put Your Best Foot Forward." Gaines Kelley of WFMY-TV Greensboro, on "Standards of Good Practice — Radio-Tv/' Maurice B. Mitchell on "The Vision of Tomorrow. Bill McKibben of Balaban stations, on "1960 — Radio's Year of Disaster." 0Ct. 9-11— New York State members of American Women in Radio & Television conference, Otesaga Inn, Cooperstown. Oct. 11-16— American Institute of Electrical Engineers, Morrison Hotel, Chicago. Oct. 12-15— National Electronics Conference, 15th annual meeting and exhibit at Hotel Sherman, Chicago, with expectancy of 10,000 attendance and some 266 display booths. Sessions will be held on antennas and propagation, audio, circuit theory, communications systems, computers, microwaves, space electronics, television, transistors, and communication and navigation, among other topics. Oct. 13 — Massachusetts Broadcasters Assn., University Club, Boston. Oct 13 — Television Film Assn., monthly meeting, Masquers Club, Los Angeles. Eliot Bliss, engineer in charge of film quality control for CBSTV, Hollywood, wiil discuss transference of tv tape to film. *0ct. 13 — Sixth annual seminar on new product introduction, auspices of Kastor, Hilton, Chesley, Clifford & Atherton, New York, and its Canadian affiliate, Bradley, Venning, Hilton & Atherton, Ltd., Toronto; Savoy-Hilton Hotel, New York. Oct. 14-17 — Radio Television News Directors Assn., 14th international convention, St. Charles Hotel, New Orleans. Among speakers will be FCC Chairman John C. Doerfer and Rep. John E. Moss (D-Calif.), who will discuss broadcast news and freedom of information, respectively. Oct. 15 — Regional MBS affiliates (Mid-Atlantic and Northeast) meeting, Philadelphia. Oct. 15 — Sixth annual publicity clinic sponsored by Publicity Club of Los Angeles, Statler Hotel there. Oct. 15-16— American Assn. of Adv. Agencies annual central region meet, Drake Hotel, Chicago. Oct. 17 — UPI Broadcasters of Wisconsin fall session, Milwaukee. Oct. 18-20 — Texas Fm Broadcasters, Austin, Bonner McLane of Winn-McLane & Assoc. Inc., Austin, will describe local agency operation and what it needs from fm stations to be able to buy fm time. George Dillman of Business Research Corp., will give a report on taking a pilot survey of audience. Oct 18-21 — Western Regional Convention, American Assn. of Advertising Agencies, Biltmore and Miramar Hotels, Santa Barbara, Calif. Agenda includes day of closed sessions for member agency management delegates and day-and-a-half of open sessions. Oct. 19-22 — RCA television studio equipment seminar, including tape recorder, color tv, transistorized switching, cameras, new projectors. RCA Bldg. 2-1, Camden, N. J. Oct. 21— Connecticut Assn. of AP Broadcasters annual fall meeting, Waverly Inn, Cheshire. *0ct. 21 — The Pulse Inc. 18th annual "Man of the Year" luncheon, Grand Ballroom, Plaza Hotel, New York. Honored this year: Arthur Godfrey, CBS personality. *0ct. 22-23 — American Marketing Assn. (Minnesota chapter) seventh biannual Management Institute, Hotel Leamington, Minneapolis. Charles H. Brower, president, BBD0, will present outlook in advertising. L. D. Barney, president, Hoffman LaRoche Inc., will cover pharmaceutical industry. Oct. 22-23— Kentucky Broadcasters Assn., fall meeting, Phoenix Hotel, Lexington. Oct. 23-25 — Midwest conference, Women's Adv. Clubs, Milwaukee. Oct. 23-24 — Wisconsin Broadcasters Assn., annual fall meeting, Madison, Wis. FCC Comr. Robert E. Lee will be featured speaker. New officers to be elected, including post of president, now held by Mig Figi, WAUX Waukesha. Oct. 24 — AP Radio & Tv Assn. of Wisconsin, Madison. Oct. 24-26— National Educational Tv & Radio Center, annual meeting of etv station managers, 10 Columbus Circle, New York. . Oct. 27-30— National Assn. of Educational Broadcasters, annual convention, Hotel SheratonCadillac, Detroit. Oct 29-30 — Electronic devices meetings sponsored by Professional Group on Electronic Devices, Institute of Radio Engineers, Shoreham Hotel, Washington. Oct. 29-31 — New Jersey Broadcasters Assn., fall * 10 BROADCASTING, October 5, 1959