Broadcasting Telecasting (Oct-Dec 1959)

Page scan 00021 from Broadcasting Telecasting

Record Details:

Title:
Broadcasting Telecasting
Date:
Oct-Dec 1959
Publisher:
Washington, D.C. : Broadcasting Publications Inc.
Volume:
Broadcasting
Leaf #:
00021
Language:
English
Subjects:
radio and television periodical, Broadcasting -- United States -- Periodicals
Collection:
Broadcasting & Recorded Sound
Format:
Periodicals
Contributor:
Library of Congress, MBRS, Recorded Sound Section
Sponsor:
Library of Congress, Motion Picture, Broadcasting and Recorded Sound Division
Coordinator:
Media History Digital Library
Date Added:
June 27, 2024
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IN MEMPHIS... It Takes AMERICA'S ONLY 50,000 WATT NEGRO RADIO STATION to Complete the Picture! Ifefc^ 40% of the Memphis Market is NEGRO and you need only one medium to sell it WITHOUT WDIA . . . YOU RE MISSING 40% OF THE MEMPHIS MARKET! And here's why this is a market you just can't afford to miss: 1. Negroes in the Memphis Market have totaled up yearly earnings of $616,294,100! 2. They spend 80% of this big income on consumer goods! 3. And before they buy, these Negroes listen— to WDIA! MORE THAN JUST A RADIO STATION . . . WDIA IS A POWERFUL ADVERTISING FORCE IN MEMPHIS— AMERICA'S 10th LARGEST WHOLESALE MARKET! That's why, no matter what your advertising budget for the Memphis Market ... no matter what other media you're using ... a big part of every advertising dollar must go to WDIA! Otherwise, you're literally missing 40% of Memphis! Let us send you proof of performance in your field! Egmont Sonderling, President Bert Ferguson, Exec. Vice-President Archie S. Grinalds, Jr., Sales Manager WDIA IS REPRESENTED NATIONALLY BY THE BOLLING COMPANY TWO MORE SONDERLING STATIONS! IN CHICAGO, IT'S IN OAKLAND, IT'S WOPA KDIA Featuring Chicago's greatest Negro The only full-time Negro station serving all Negro air salesman ... "Big Bill" Hill communities in the San Francisco-Bay area. REPRESENTED NATIONALLY BY: BERNARD HOWARD & CO., INC. WEST COAST REPRESENTATIVE: B-N-B, INC. — TIME SALES BROADCASTING, October 5, 1959