Broadcasting Telecasting (Oct-Dec 1959)

BANK ON conrac MONITORS FOR BEST MONITORING RESULTS i St** WJW-TV, beautifully equipped Storer Station in Cleveland, Ohio, uses Conrac monitors and audio-video receivers. Chief Engineer of WJW-TV, Mr. H. A. Brinkman, says, "We have found Conrac monitors to be the best that are available." His staff reports complete satisfaction with Conrac equipment. WJW-TV, like so many other notable stations, selected Comae monitors because they are spe cifically designed to meet the needs of the broadcast station. Every Conrac monitor from 8" through 27" incorporates these important features: • Video response flat to 8 megacycles • DC restorer— with "In-Out" switch • Provision for operation from external sync — with selector switch • Video line terminating resistor and switch Write or call for complete technical information and prices AWVVVWVWW^ ^ GONBAC, iMC.\ c Makers of Fine Fleetwood Home Television Systems • Telephone: Covina, California, EDgewood 5-0541 Dept. K Glendora, California grams. Stations with heavy sports schedules, such as ours, would benefit from this type arrangement. To further simplify the "per program" reporting, ASCAP and BMI should furnish all stations an up-todate card index of all titles and names of recording companies producing such tunes on records. This would make it possible to use per-program licenses in a practical manner and put the responsibility for proper listing of copyright owners where it belongs: with the music licensing groups themselves. . Edwin Mullinax, Gen. Mgr. WLAG La Grange, Ga. PLAYBACK 21 QUOTES WORTH REPEATING Education's need for tv Education through television ought to be a "national preoccupation," Edward Stanley, NBC director of public affairs, believes. Addressing the convention of the Assn. for Education in Journalism at the U. of Oregon, Eugene, Mr. Stanley referred to NBC-TV's college science classes in a speech on "Educational Tv: A Network's Experience": We need to embrace without petty controversy new ways of teaching and new tools for teaching to replace those which were perfectly satisfactory for a world in which the internal combustion engine was an exciting machine . . . Television is the most powerful instrument of mass communication yet devised. It will be a pity, in view of the demonstration we have made, to permit it to stagnate into a living-room toy . . . We are all familiar with the school population statistics and the fantastic pressures which are building up. I think we need to have some kind of an educational explosion which will match the population explosion ... I am not without hope that we will have one. Sharp operators' obituary Walter Guild, president of Guild, Bascom & Bonfigli, San Francisco, before the national convention of Alpha Delta Sigma, national advertising fraternity, in Stanford, Calif. The day of the sharp operator is over. We still have a few left, but they are losing out to the honest people in advertising. We have about the same percentage of hucksters in advertising as there are quacks in medicine and shysters in law and scoundrels in religion. These professions are less often libeled than advertising [because] the doctor's mistakes are in the graveyard, the lawyer's mistakes are in jail and the preacher's mistakes are in hell. The adman's mistakes are on television, and television gets a better rating than the graveyard, jail or hell. BROADCASTING, Oetaber 5, 1959