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WCSH-TV 6
NBC Affiliate
Portland, Maine
HUNTLEY
BRINKLEY
GERAGHTY
WHO?
Geraghty — Larry Geraghty. He is our news director. His team teams with their NBC counterparts from 6:30 P.M. to 7:00 P.M. to beat Station "B's" news a walloping 3.6 to 1* on average homes reached daily.
Yes, the good news is on "6" where you get a bigger more receptive audience.
Remember, too, you save an extra 5% when you buy a matching spot schedule on Channel 2 in Bangor.
A MAINE BROADCASTING SYSTEM
STATION
*Source ARB
WCSH-TV Portland (6) WLBZ-TV Bangor (2) WCSH Radio— Portland WLBZ Radio— Bangor WRDO Radio-Augusta
BROADCASTING PUBLICATIONS INC.
President Sol Taishoff
Vice President Maury Long
Vice President Edwin H. James
Secretary H. H. Tash
Treasurer B. T. Taishoff
Comptroller Irving C. Miller
Asst. Sec.-Treas Lawrence B. Taishoff
BROADCASTING
THE BUSINESS WEEKLY OF TELEVISION AND RADIO
Executive and publication headquarters: Broadcasting • Telecasting Bldg., 1735 DeSales St., N.W., Washington 6, D.C. Telephone: Metropolitan 8-1022.
Editor and Publisher Sol Taishoff
Managing Editor Edwin H. James
Senior Editors: Rufus Crater (New York), J. Frank Beatty, Bruce Robertson (Hollywood), Fred Fitzgerald, Earl B. Abrams, Lawrence Christopher. Special Projects Editor . David Glickman
Associate Editor Harold Hopkins
Assistant Editor: Dawson Nail; Staff Writers: George Darlington, Malcolm Oettinger, Jim Thomas, Leo Janos; Editorial Assistants: Bob Forbes, Rita Cournoyer, Patricia Funk; Secretary to the Publisher: Gladys L. Hall.
BUSINESS
V.P. & General Manager . Maury Long Sales Manager. .Winfield Levi (New York)
Southern Sales Manager Ed Sellers
Production Manager George L. Dant
Traffic Manacer Harry Stevens
Classified Advertising Doris Kelly
Advertising Assistants: Merilyn Bean, John Henner, Ada Michael.
Comptroller Irving C Miller
Assistant Auditor Eunice Weston
Secretary to Gen. Mgr Eleanor Schadi
CIRCULATION & READERS' SERVICE
Manager John P. Cosgrove
Subscription Manager . . . Frank N. Gentile Circulation Assistants: Charles Browne, Gerry Cleary, David Cusick, Christine Haia
geones, Marilyn Peizer.
BUREAUS
New York: 444 Madison Ave., Zone 22,
Plaza 5-8354.
Editorial
Senior Editor Rufus Crater
Bureau News Manager. . . Donald V. West
Associate Editor David W. Berlyn
N. Y. Features Editor . . . Rocco Famighetti
Assistant Editor Jacqueline Eagle
Staff Writers: Richard Erickson, Valli Farhi, Janet Lantz.
Businesi
Sales Manager Winfield R. Levi
Sales Service Mgr. . Eleanor R. Manning Eastern Sales Manager. .Kenneth Cowan Advertising Assistant. . . Donna Trolinger
Chicago: 360 N. Michigan Ave., Zone 1, Central 6-4115.
Midwest News Editor John Osbon
Midwest Sales Mgr. Warren W. Middleton Assistant Barbara Kolar
Hollywood: 6253 Hollywood Blvd., Zone 28, Hollywood 3-3148.
Senior Editor Bruce Robertson
Western Sales Manager Bill Merritt
Assistant Virginia Strieker
Toronto: 11 Burton Road, Zone 10, Hudson 9-2694. Correspondent: James Montagnes.
BROADCASTING* Magazine was founded in 1931 by Broadcasting Publications Inc., using the title: BROADCASTING* — The News Magazine of the Fifth Estate.
Broadcast Advertising* was acquired in 1932, Broadcast Reporter in 1933 and Telecast* in 1953.
* Reg. U. S. Patent Office
Copyright 1959 by Broadcasting Publications Inc.
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BROADCASTING, October 5, 1959