Broadcasting Telecasting (Oct-Dec 1963)

Record Details:

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50 Cents BROADCASTING THE BUS! N ESSWEEKLY OF TELEVISION AND RADIO ; -. OCTOBER 7, 1963 Network radio looking toward $50 million Spot TV billings per family reach new high sales in black-ink '63 33 of $10.99 for 1962 52 Collins leaves TV code board 'confused', ARF tells how far it will go in audience unsure of its direction 68 measurement analysis 46 COMPLETE INDEX PAGE 7 — — : — _~ s ^Mm Keep close to your customers ith Spot Radio Selling detergents? She may be busy sorting the laundry, using the washing machine, folding the clothes— but she's never too busy to get your message on Radio. Use Spot Radio on these outstanding stations and make your brand the one she buys. R*OIO DIVISION EDWARD PETRY & CO., INC. THE ORIGINAL STATION REPRESENTATIVE NEW YORK • CHICAGO • ATLANTA • BOSTON • DALLAS DETROIT • LOS ANGELES • SAN FRANCISCO • ST. LOUIS HHII^Hi^HHHiiHHHHB^HHI KOB Albuquerque WSB Atlanta WGR Buffalo WGN Chicago WLW Cincinnati WDOK Cleveland WFAA Dallas-Ft. Worth KBTR Denver KDAL Duluth-Superior KPRC Houston WDAF Kansas City ICARK Little Rock WINZ Miami KSTP Minneapolis-St. Paul Intermountain Network WTAR . . Norfolk-Newport News KFAB Omaha KPOJ Portland WRNL Richmond WROC Rochester KCRA Sacramento KALL Salt Lake City WOAI San Antonio KFMB San Diego KYA San Francisco KMA Shenandoah WGTO . Tampa-Lakeland-Orlando KVOO Tulsa Radio New York Worldwide