Broadcasting Telecasting (Oct-Dec 1963)

Record Details:

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WHAT IS THE MEASURE OF A BROADCASTING STATION? How does a golf pro measure a putt ? How does an advertising pro measure a station? • One measure of a broadcasting station— the events of signal local importance it brings to the air. • One such— Hartford's $40,000.00 Insurance City Open broadcast live by WTIC Television and Radio 1959, 1960, 1961, 1962, 1963. • TV Anchor Man 1959, 1960, 1961, 1962, 1963— Claude Harmon, 1948 Masters winner. • Staff— eight WTIC and WTIC-TV reporters— forty-eight technicians and production personnel. • Equipment— six cameras— fourteen microphones— five walkie-talkies— one mile of television cable. • Network radio— Fed to NBC's Monitor. • Sponsors— The Connecticut Bank & Trust Company, The Hartford Insurance Group, 1961, 1962, 1963 and, very likely, 1964. WTIC(J)TV3/AM/FM Broadcast House, 3 Constitution Plaza, Hartford, Connecticut 06115 WTIC-TV is represented by Harrington*, Righter* and Parsons*, Incorporated WTIC AM-FM is represented by the Henry I. Christalf Company ♦Handicaps — 15, 18 and 5, respectively. tGuernsey and Morgan breeder. BROADCASTING, October 7, 1963