Broadcasting Telecasting (Oct-Dec 1963)

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WEEK'S HEADLINERS Henry Schachte, former executive VP, director and member of executive committee, Lever Brothers, joins J. Walter Thompson Co. as member of management group and executive chairman of review boards. In 1962 Mr. Schachte moved to Unilever Ltd., London, as member of company's marketing division. He is past chairman of Association of National Advertisers and Advertising Research Foundation and former director of Advertising Council. He joined Lever Brothers in 1955 as advertising VP. Richard J. Raburn Jr., elected VP and controller, and Rocco M. Lagin Mr. Schachte estra, VP of financial planning and budgets at NBC-TV. They report to Aaron Rubin, executive VP (financial division). Mr. Raburn joined NBC in 1951 and became controller in 1960. Mr. Laginestra joined network last May as director, financial planning and budgets. Raymond M. Smith, sales manager for National Advertising Company since 1960, named general sales manager of MBS — effective today (Oct. 7). Mr. Smith joined NAC, subsidiary of Minnesota Mining and Manufacturing Co., in 1949 as assistant director of operations. Mutual also is subsidiary of 3M. Mr. Smith For other personnel changes of the week see FATES & FORTUNES fm and wten(tv) Albany-Schenectady-Troy. wkbw-am-tv Buffalo, both New York; wcdc(tv) Adams, Mass.: wtvd(tv) Durham. N. C; wpro-amfm-tv Providence, R. I., wpat-am-fm Paterson, N. J. Radio astronomy gets ch. 37 for 10 years FCC announced Friday (Oct. 4) that channel 37 will be reserved for sole use of radio astronomy for 10 years. However, 19 stations now on channel will not be affected, agency said. Original rulemaking would have given five-year reservation but research groups complained that they needed more time (Broadcasting, May 6). Broadcasters have not opposed reservation. Commission said it will seek reservation of channel 37 in Mexico and Canada, and at international conference at Geneva this month. Four applicants for channel 37 at Paterson, N.J. are: Spanish International TV Co.; Progress Broadcasting Corp.; Bartell Broadcasters Inc.. and Trans-Tel Corp. Mel-Eau Broadcasting Corp. is seeking channel in Melbourne, Fla. ABC, CBS, NBC share Thursday night trendex ABC-TV took ratings lead Thursday (Oct. 3) up to 9 p.m. when its Jimmy Dean Show rested low on totem pole and Perry Mason (CBS-TV) and Dr. Kildare (NBC-TV) took over. Trendex reports for Oct. 3 (covering 21 to 26 cities) are overnights and released by ABC-TV. As of Oct. 3 all new offerings of networks had seen their first appearances for season (for Trendex ratings before Thursday, see page 82). 7:30 Rating Share ABC Flintstones 15.4 36.8 CBS Password 13.8 33.0 NBC Cosa Nostra special 7.4 17.7 8:00 ABC Donna Reed 24.2 47.2 CBS Rawhide 13.3 25.9 NBC Cosa Nostra 9.1 17.7 8:30 ABC Three Sons 19.7 37.2 CBS Rawhide 13.9 26.2 NBC Dr. Kildare 13.3 25.2 9:00 ABC Jimmy Dean 10.2 18.4 CBS Perry Mason 19.2 34.6 NBC Dr. Kildare 20.8 37.5 9:30 ABC Jimmy Dean 8.2 14.2 CBS Perry Mason 24.5 42.5 NBC Hazel 19.7 34.2 10:00 ABC Caesar 6.8 14.3 CBS Nurses 16.4 34.3 NBC Perry Como 20.9 43.8 10:30 ABC Local 5.6 11.6 CBS Nurses 17.8 37.0 NBC Perry Como 20.9 43.6 Science fiction pilot set NBC-TV is to announce today (Oct. 7) that it will produce, through NBC Productions, Hollywood, new pilot. I.S.D., as proposed one-hour science fiction series. Production will begin week of Oct. 21 on concept created by Robert Barbash. Show will be filmed at Paramount Studios. RAB rating 'deadline' panned by McGannon Radio Advertising Bureau"s "deadline*' for action by National Association of Broadcasters on RAB's radio audience methodology study plans (see page 72) drew sharp response Friday (Oct. 4) from Donald H. McGannon of Westinghouse Broadcasting, chairman of NAB research committee and NAB Rating Council. Mr. McGannon said he'd been informed RAB President Edmund Bunker had put "some form of strict deadline on the NAB and its research committee." He continued: '"If Mr. Bunker wants to go forward, God speed him. If on the other hand he wants the cooperation of NAB and also its financial support, he will have to wait until such time as those of our members who are skilled in this field of statistical research can reach the conclusion that this is a sound plan and one that, when completed, will be likely to form the basis of a measurement service that broadcasters, agencies and advertisers can economically sustain." Earlier, Mr. Bunker had asked LeRoy Collins, NAB president, to be ready with answer by Thursday Oct. 10, when meeting of RAB-NAB liaison committee is scheduled. RAB wants NAB to chip in $75,000 toward $200,000 study RAB plans. Collins gets sympathetic ear of radio code board Radio code board of National Association of Broadcasters proved Friday (Oct. 4) to be sympathetic audience for broad goals put forth by NAB President LeRoy Collins. Agreement with Governor Collins's proposal by radio board was in direct contrast to views of TV code board members earlier in week (see page 68). Radio board, under Chairman Cliff Gill of kezy Anaheim. Calif., "agreed in principle with the general goals" for code of NAB president. Time standards subcommittee of board will meet Dec. 6 to consider definite proposals on amending controversial commercial provisions and report to next full board meeting Jan. 9, 1964. Board praised retiring Code Authority Director Robert Swezey for his "highly competent and valuable service" the past two years and unanimously urged Governor Collins to name another practical broadcaster as new director. Monitoring of radio code subscribers is at all time high with 46% of 1,800 members checked during past six months. During same period, 20 stations resigned from code for noncompliance with time standards or product acceptance rules. 10 BROADCASTING, October 7, 1963