Broadcasting Telecasting (Oct-Dec 1963)

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Walter Reade/ Sterling, Inc. presents a new concept in television programming NEW because it extends to television the astonishing success that mature film entertainment has been achieving in the nation's theatres. NEW because every Cinema 70 feature has been measured, proven and selected by the yardstick of top box office performance and international critical acclaim. NEW because Cinema 70 is a consistent package of current film classics, undiluted by the inferior feature which, unsuccessful in theatrical release, often has been hastilv sold to television.