Broadcasting Telecasting (Oct-Dec 1963)

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is the one-station network This year there's a different look ...a different feeling— an exciting new sight and sound of "network" on New York's Prestige Independent. Seven nights of every week, viewers will see the kind of shows on WPIX/11 that they might expect only from a network. Caliber shows. Unusual shows. Powerful shows. Programming that provides advertisers with impressive support for their important messages. if your "work-horse" is the 60-second commercial, put it to work where every exciting minute counts— in Prime Time Programming with the Network Look -on WPIX/11, the One Station Network. WPIX TV/11 THE ONE STATION NETWORK NEW YORK Left to Right: Sebastian Cabot. "Checkmate" / Dick Powell, "The Dick Powell Theatre" /Troy Donahue. "Hawaiian Eye" I Boris Karloff, "Thriller" / Steve Allen, 'The Steve Allen Show" / David Susskind, "Open End" / Leopold Stokowski, "Great Music" / Paul Burke, "Naked City". represented by Peters, Griffin, Woodward, Inc.