Broadcasting Telecasting (Oct-Dec 1963)

Record Details:

Title:
Broadcasting Telecasting
Date:
Oct-Dec 1963
Publisher:
Washington, D.C. : Broadcasting Publications Inc.
Volume:
Broadcasting
Leaf #:
00059
Language:
English
Subjects:
radio and television periodical, Broadcasting -- United States -- Periodicals
Collection:
Broadcasting & Recorded Sound
Format:
Periodicals
Contributor:
Library of Congress, MBRS, Recorded Sound Section
Sponsor:
Library of Congress, Motion Picture, Broadcasting and Recorded Sound Division
Coordinator:
Media History Digital Library
Date Added:
August 29, 2022
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Sample, New York, will continue as national agency on the account, serving the other 27 states of the firm's 30-state marketing area. The remainder of 1963 will be a "period of transition," George Holtmann, Falstaff advertising director, said, when Wade will prepare "a bold and innovational approach to an advertising campaign for the Pacific division," which will be started in 1964. ■ Hilton Credit Corp. has named McCann-Erickson, Los Angeles, to handle advertising for Carte Blanche, whose budget is $750,000, including both media and direct mail advertising. Russ Jones will be account director. ■ General Foods Inc., Puerto Rican Cement Company and Farmacias Moscoso Inc. have appointed Young and Rubicam, Puerto Rico, as agency. ■ Sicks Rainier Brewing Co., Seattle, has appointed Doyle Dane Bernbach Inc., Los Angeles, to handle advertising of Rainier ale in addition to Rainier beer for which DDB has been the agency since 1961. Rep appointments . . . ■ Ktvw(tv) Seattle-Tacoma, Wash.; kcto(tv) Denver: Roger O'Connor Inc., New York, named national representative. ■ Wtmc Ocala, Fla.; wggg Gainesville, Fla.: wddt Greenville. Miss.; wdms Lynchburg, Va.: wagr Lumberton, N. C; wbag Burlington. N. C, and wemd Easton, Md.: Hal Walton & Co. Inc.. New York, as national representative. ■ Krem-am-tv Spokane. Wash.: John Blair companies named exclusive national representatives. ABC-TV showing interest in Thanksgiving special A one-hour TV special for children, The Cowboy and The Tiger, is now fully sold to advertisers. Helitzer, Waring & Wayne, New York, the agency which commissioned the musical program is negotiating for a time period on Nov. 28 on ABC-TV. The initial plan was to telecast the program on that day (Thanksgiving) and repeat it on Sunday. Dec. 8. As conceived, the program was to be in 25 markets on a spot basis but ABC-TV reportedly has shown its interest. The new advertiser to sign is American Doll & Toy Co., which along with Transogram Co. and the Irwin Corp. are all clients of Helitzer, Waring & Wayne. Two other advertisers on the show are Nestle"s, through McCannErickson, and Miles Labs, through Wade Advertising. S ) every day . . .and here's why: EXCITING, COLORFUL LOCAL PROGRAMMING Central New York's greatest news department; Upstate New York's only live musical variety show; celebrity-filled live women's show; outstanding documentaries that out-rate network programs. GREATEST TV PERSONALITIES Fred Hillegas, Joel Mareiniss, Jerry Barsha and experienced news staff of seven; Denny Sullivan and the WSYR Gang, musical variety show starring Eileen Wehner and Fred Krick; Bill O'Donnell, sports; Ed Murphy, movies and weather; Kay Russell, women; "Salty Sam," Popeye host. Central New York's greatest salesmen! BEST TECHNICAL FACILITIES In Central New York — first with color; first with video tape; first with a modern, completely-equipped TV center and the only channel with maximum power at maximum height. • EXPERIENCE AND "KNOW-HOW" A top-flight veteran staff directed by executives averaging more than 20 years at WSYR-TV. No "Johnny-come-latelies," these. • OVERWHELMING SUPERIORITY *WSYR-TV delivers 38% more homes than the No. 2 station. WSYR • T V NBC Affiliate Channel 3 • SYRACUSE, N. Y. • 100 KW Plus WSYE-TV channel 18 ELMIRA, N.Y. Get the Full Story from HARRINGTON, RIGHTER & PARSONS BROADCASTING, October 7, 1963 (BROADCAST ADVERTISING) 51