Broadcasting Telecasting (Oct-Dec 1963)

Record Details:

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OINK! Buying a pig in a poke is no way to live high on the hog . In some parts of the country, you can buy the two biggest tv markets in sight, and you've got most of the tv homes in the bag. O Do the same thing in North Carolina, and you may be buying a pig in a poke, Down here, the two largest markets overlap like crazy. This makes it tough, to tell what kind of coverage you've really bought. □ The logical way to cover North Carolina with tv is by combining Charlotte with Raleigh. G The Raleigh-Charlotte combination gives you undupiicated coverage of more people than any other two-station buy. And coverage of the counties that rack up 88% of all retail sales. □ Who to buy in Raleigh? We'd say WRAL-TV. But don't take our word for it. □ Call up that guy from H-R. He'll show you plenty of proof that WRAL-TV really brings home the bacon for advertisers. WRAL-TV. RALEIGH-DURHAM, N.C. BROADCASTING, October 7. 1963