Broadcasting Telecasting (Oct-Dec 1963)

Record Details:

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SOLD: 3 TV AND 1 RADIO STATION Total prices for properties reach $12.5 million NOTHING LIKE IT IN BROADCASTING— anywhere • anytime anyhow! ist IT'Tf ft ; jf 11 in color on WLW TV and WLW Radio 12 NOON -1:30 MON. thru FRI. the show with the Lyons share of sponsors and mail! Ruth Lyons sponsors are among the happiest people in the world. And they stay happy for years. Prime proof of the pudding! Nu-Maid Margarine has been on the show for 21 years; Fels soap products and Folgers Coffee for 11 years; Frigidaire for 5 years. And the list goes on and on. A big part of Ruth's 1,726,000 pieces of mail last year was her fabulously successful Telephone Exchanges for various sponsors with valuable prizes. Even though audience was not required to send in sponsors' labels, an overwhelming 98% did! need we say more? CROSLEY COLOR TV NETWORK WLW-T WLW-D WLW-C WLW-I Television Television Television Television Cincinnati Dayton Columbus Indianapolis WLW Radio— Nation's Highest Fidelity Radio Station CROSLEY BROADCASTING CORPORATION a subsidiary of Arco 74 (THE MEDIA) Sales of broadcast stations announced last week totaled almost $12.5 million in purchase price money and involved three television and one radio station. The TV stations: ■ Kovr(tv) Stockton-Sacramento, Calif., sold by Metromedia Inc. to McClatchy Newspapers for $7,650,000. ■ Ktve(tv) El Dorado, Ark. — Monroe, La., sold by Veterans Broadcasting Co. and others to J. B. Fuqua for $1.5 million. ■ Ktvo(tv) Kirksville, Mo. (Ottumwa, Iowa), sold by lames J. Conroy and associate to the Appleton (Wis.) PostCresent for $1,255,000. The radio station: ■ Wwrl New York, sold by William H. Reuman and group to Egmont Sonderling and associates for $2 million. The group sales is one of the heaviest in recent months. Negotiations for the kovr sale, long rumored on the block for the right buyer and at the right price, were conducted by John L. Kluge, Metromedia president, and Eleanor McClatchy, president of the newspaper-broadcast group bearing her name. In announcing the successful conclusion of the negotiations, Mr. Kluge said: "I feel that the McClatchy organization, because of its long experience in broadcasting and a history of public service in California is particularly well equipped to continue superior television in Stockton and Sacramento." Metromedia bought the ABC-affiliated channel 13 outlet in 1960 from the Gannett Co., Rochester, N. Y. -based newspaper-broadcast group, for $3.5 million including obligations. Gannett bought the station from Television Diablo Inc. in 1958 for $1.48 million. McClatchy stations are kfbk-am-fm Sacramento, kmj-am-fm-tv Fresno, kbee-am-fm Modesto, all California, and koh Reno, Nev. The group also owns and publishes the Sacramento Bee, Fresno Bee and Modesto Bee. Metromedia now owns wnew-amfm-tv New York, wttg(tv) Washington,WHK-AM-FM Cleveland, wip-am-fm Philadelphia, wtvh(tv) Peoria, wtvh (tv) Decatur (both Illinois), kmbc-amfm-tv Kansas City, Mo. and klac-amfm and kttv(tv) Los Angeles. Pending FCC approval is Metromedia's purchase of wcbm-am-fm Baltimore. Fuqua Buy ■ The El Dorado, Ark., station, was bought by J. B. Fuqua owner of wjbf-tv Augusta, Ga., for $650,000 and assumption of $850,000 in liabilities. Mr. Fuqua is in the insurance business, is Democratic state chairman, a state senator and recently acquired a string of bakeries. Veterans Broadcasting, headed by Ervin F. Lyke, owns wroc-am-fm-tv Rochester, N. Y. Mr. Lyke is understood to be negotiating for another TV station in the East. Associated with Veterans in the ownership of the NBCaffiliated channel 10 Arkansas outlet is William H. Simon. Handling the sale was Robert Wasdon, Tampa, Fla. The sale of the Kirksville-Ottumwa channel 3 station to the Appleton newspaper was by Mr. Conroy and his brother-in-law, Raymond E. Russell. The Aopleton newspaper owns weautv in Eau Claire, Wis., which it bought last year for $2.1 million from Morgan Murphy. It recently bought waxx Chippewa Falls, Wis. Mr. Conroy will remain as a consultant. The station, which began operating in 1956, is licensed to Kirksville, but its principal office is in Ottumwa: it has studios there and in Lancaster, Mo. Fifth Sonderling Unit ■ The 37-yearold wwrl, which is located in Woodside, Long Island, was sold by Mr. Reuman to Mr. Sonderling and his associates, Richard Goodman and Mason A. Loundy. Mr. Reuman is retaining the station's FM adjunct, wrfm(fm). The Sonderling group owns wopaam-fm Oak Park, 111.; kfox-am-fm Long Beach, Calif.; wdia Memphis, and kdia Oakland, Calif. Wwrl (fulltime on 1600 kc with 5 kw) will continue to orient its programs primarily for the Negro audience, the announcement said, similar to the operation of the Sonderling group's Memphis and Oakland stations. On weekends, however, it was said, wwrl will carry foreign-language programs for the major ethnic groups in the New York ara. The Long Beach stations specialize in country and western music, while the Oak Park stations specialize in foreign language and Negro programs. The broker on the wwrl sale was Arthur Hogan of the Albert Zugsmith Communication Corp. 5HAVL ytLN i ADDED . . . ... to our listening audience KSDN Aberdeen, So. Dakota