Broadcasting Telecasting (Oct-Dec 1963)

Record Details:

Title:
Broadcasting Telecasting
Date:
Oct-Dec 1963
Publisher:
Washington, D.C. : Broadcasting Publications Inc.
Volume:
Broadcasting
Leaf #:
00083
Language:
English
Subjects:
radio and television periodical, Broadcasting -- United States -- Periodicals
Collection:
Broadcasting & Recorded Sound
Format:
Periodicals
Contributor:
Library of Congress, MBRS, Recorded Sound Section
Sponsor:
Library of Congress, Motion Picture, Broadcasting and Recorded Sound Division
Coordinator:
Media History Digital Library
Date Added:
August 29, 2022
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"Which Miss Smith?" Full names are important, with products as well as people. Johnson & Johnson makes a whole family of products under the band-aid Brand, from band-aid Brand Adhesive Bandages to band-aid Brand air-vent Adhesive Tape to band-aid Brand Spray Antiseptic. We like to be talked about, but just as there's more than one woman named Smith, there's more than one product with the band-aid Brand. A whole family of products earn the band-aid Brand to indicate "made by Johnson & Johnson." So. always follow the "BAND-AID" Brand with the product name. BROADCASTING, October 7, 1963