Broadcasting Telecasting (Oct-Dec 1963)

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Commercial broadcaster pledges aid to ETV Midcontinent Broadcasting Co. has pledged equipment and other support to South Dakota State College, Brookings, in the school's efforts to apply for and operate channel 8 in that city. Midcontinent, licensee of keloam-tv Sioux Falls, kdlo-tv Florence and kplo-tv Reliance, all South Dakota, will donate $107,000 in TV equipment, including a 700foot tower and antenna and two im age orthicon cameras. The company also has offered to provide legal and engineering services. Midcontinent said its aid will enable the college to be eligible for Health Education and Welfare matching ETV funds. Joe Floyd (1), president of Midcontinent, presents Dr. H. M. Briggs, president of the college, with the list of the donated equipment. Mr. Floyd is a member of the school's advisory council. Murfreesboro, Tenn. Wometco already holds both a Pepsi-Cola and a Canada Dry franchise for the Bahamas. And Black Hawk Broadcasting Co., Waterloo, Iowa, announced it has purchased the stock of the Coca-Cola Bottling Co. of Waterloo. The purchase price was not disclosed. Stations included in Walker's libel suits Libel suits totaling $26 million against newspapers and radio and TV stations have been filed by former Major General Edwin A. Walker because of news reports of his activities at the University of Mississippi last year when Negro James H. Meredith was enrolled. Claiming that false statement were made about him in the news reports of the riot at Oxford, General Walker asked damages of: ■ $10 million against the Atlanta Journal and Constitution and Ralph McGill, Constitution publisher. The newspapers are affiliated in ownership with wsb-am-fm-tv Atlanta, although the stations were not mentioned in the suit. ■ $2 million against the Fort Worth Star-Telegram, Publisher Amon G. Carter Jr. and the newspapers' wbapam-tv. ■ $2 million against the Louisville Courier-Journal and Times and its radio station, whas. ■ $2 million against the St. Louis Post-Dispatch and its ksd-tv. ■ $1 million against Newsweek Magazine. Newsweek is owned by the Washington Post Co. (Washington Post), which owns wtop-am-fm-tv Washington and wjxt(tv) Jacksonville, Fla. Neither the Post nor the broadcast stations are mentioned in the suit. Other suits ask for $2 million from the Associated Press of Mississippi, $1 million from the Denver Post, $3 million from the New Orleans Times-Picayune, and $3 million from the Delta, Greenville, Miss., Delta Democrat-Times and its editor, Hodding Carter, in connection with a speech Mr. Carter made on the Oxford incident. PROGRAMING 100 Grand7 dead after three weeks LACK OF AUDIENCE RESPONSE KILLS ABC-TV'S BIG MONEY QUIZ SHOW The first casualty of the new TV season came last week as ABC-TV dropped 100 Grand after its third week on the air. The network planned to program a crime documentary, Cosa Nostra, on Oct. 6 in the Sunday, 10-10:30 p.m. period and was considering the F. D. R. half-hour series as the possible replacement, starting probably on Oct. 13. ABC-TV's big-money quiz entry, the first since the rigging scandals of a few years ago, failed to receive audience attention in its first weeks and apparently had little possibility of picking up additional viewer interest in the weeks that lie ahead. During its run, 100 Grand gave out $20,000 in cash and $5,500 in savings bonds. The show's executive producer, Robert Stivers, was quoted in agreement with the network decision but he indicated he'd develop two other quiz shows for ABC-TV. ABC-TV, which had been riding high in the 26-city Trendex overnight reports of the new season on the basis of its first week splash of the season, showed continued slippage. It was a new ball game as CBS-TV and NBC-TV came in with additional new season entries. According to Trendex overnights, ABC-TV still shows up strong on Monday, 10-11 p.m., where it has programed the new Breaking Point series; on Tuesday, 8:30-9 p.m. with its McH ale's Navy (also a strong contender last season) and the network has made a presentable showing with the last half of Greatest Show on Earth (Tuesday, 9-10 p.m.) and with The Fugitive (Tuesday, 10-11 p.m.). NBC-TV and ABC-TV also got most of the ratings pie Wednesday night, according to Trendex's overnight for Oct. 2. CBS-TV came out on top in only one half-hour (at 10 p.m. with the Danny Kaye Show though it was nosed BROADCASTING, October 7, 1963